Vijay Sood
Live chat software is a service that allows immediate customer support and information. It works as an instant messenger where your customers can communicate with you in real-time. Live chat support has the ability to promptly and conveniently answer customer inquiries that can bump up your website conversion rates. Live chat softwares used to offer … Read more
A sales funnel is a step-by-step process that allows you to bring your potential customer one step closer to your offer through a series of marketing actions like automated emails, videos, articles, and landing pages that will do the selling for you. A Sales funnel software can provide you with a holistic view of your … Read more
A password manager is a tool that does the work of creating, remembering and filling in passwords. Simply log into an online account for the first time. Password managers don’t just store your passwords — they help you generate and save strong, unique passwords when you sign up to new websites. That means whenever you … Read more
A VPN service provider helps in establishing a secure and private network that connects one or more locations, local networks, or intranets together. It is sometimes referred to as a VPN host also. Basically, it allows you to create a secure connection to another network over the Internet. VPN Services can be used to access … Read more
A website builder is a platform or program that allows you to quickly and easily put together a website. These website builders help you get your piece of internet real estate set up so you can start establishing your online presence, a unique outfitted with your brand’s own elements, content, and offerings, tailored to your … Read more
Accounting software describes a type of application software that records and processes accounting transactions within functional modules such as accounts payable, accounts receivable, journal, general ledger, payroll, and trial balance. Accounting Softwares are used by individuals and business owners to enter income and expenses and track their finances. It’s more efficient and makes fewer mistakes … Read more
Online learning is an enormous industry that just continues to grow. This makes selling online courses an excellent choice for any business owner wanting to share their knowledge and expertise with others. And, just about any topic or niche can be a money-maker for online course creators. An online course has the potential to be … Read more
WordPress Theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a website. These files are called template files. A Theme modifies the way the site is displayed, without modifying the underlying software. A fast website is very important. Speed impacts Google rankings, it impacts … Read more
eCommerce (also known as electronic commerce) is the process of buying and selling products or services, making money transfers, and transferring data over an electronic medium (Internet). This network allows people to do business without the constraint of distance and time. An ecommerce platforms software application that allows online businesses to manage their website, marketing, … Read more
Power words are words that smart copywriters use to trigger a psychological response. We call them “power words” because they are so convincing, descriptive words that people simply can’t resist being influenced by them. These words can make us feel scared, encouraged, aroused, angry, greedy, safe, curious and may trigger a positive or negative emotional … Read more
Competitor analysis in marketing and strategic management involves assessment of the strengths and weaknesses of current and probable competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. It helps you gauge how to curb competitors and refine your strategy. Conducting a SWOT analysis is important because you’ll build … Read more
A plagiarism checker detects and exhibits plagiarized content, whether intentional or not intentional. By introducing plagiarism detectors, the identification of duplicate contents has turned more straightforward and thus providing a substantial solution to the issue. Plagiarism checkers software is the program for locating instances of plagiarism within a work or document. The common Types of … Read more
In Digital marketing, a landing page is a standalone website, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email or ads from search engines like Google, Bing, Yahoo, or social media platforms like Facebook, Instagram, and Twitter, etc. Unlike sites, which usually … Read more
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients and provide Internet connectivity. Every website you’ve ever visited is hosted on … Read more
Email marketing services allow you to build relationships with leads, customers, and past customers. With this marketing approach, you can make the customers on your email list aware of the latest products, discounts, and many other services. It can also be a softer sell to teach your listeners the value of your brand or keep … Read more
As one of the widely used Ecommerce platforms, Shopify provides a variety of tools to help you to set up and run your business. Depending on the pricing plan that you choose, you can find everything you need to showcase your products online, to process payments, and to make your store work for you. The … Read more
Proofreading is finding and correcting mistakes in writers’ and authors’ original text before the text is allowed to proceed to the printing of final copies. It is the process of re-reading a work, revising, correcting mistakes. It’s reworking a draft for mistakes and editing. A proofreader performs a ‘quality check’ on publications, usually just before … Read more
Lead generation, the marketing process of stimulating and capturing interest in a product to develop a sales pipeline, allows companies to nurture targets until they are ready to buy. Lead generation softwares can be helpful for any type or size of the business, and both B2C and B2B spaces. Lead generation is how you attract … Read more
Conversion rate is basically defined as the percentage of users who take the desired action. We can also say that it is the percentage of website visitors who buy something on the site or who actually became customers. For Example, An ecommerce coversion online shopping site is visited by 100,000 people during the month of … Read more
Average Order Value (AOV) refers to the average amount of money your customers spend in a single purchasing transaction. It is an important Ecommerce Metric because it helps you to evaluate your overall efforts and pricing strategy. Improving the Ecommerce Average Order Value includes pricing, cross-selling, up-selling, offering discounts, social proofing, etc. The main reason … Read more
Whether you are running an online Ecommerce store or you are a local business trying to get leads from Google, you will have to run an online ad campaign to kickstart sales or lead generation at some point of time. And, this will compel you to analyse competitor Google ads also. You cannot always give … Read more
If you are looking for B-to-B marketing, then LinkedIn is the perfect social media platform. Almost every person has got a professional profile on this platform. While FaceBook is good for friends and family, Instagram is good to be used for sharing your life’s images, LinkedIn is mainly used for creating professional relationships. With personal … Read more
WordPress is one of the most widely used platforms for blogging today. When we write blogs, we desire readers for them. In order to get readers, the blogs should be optimised in every manner. Now, a writer should not be worrying too much about these technicalities. So, Plugins come handy here. In this article, we … Read more
Efficient tracking plays an important role in the success of any Ecommerce store. Infact, today marketers want to know every little activity happening in their store. They can leverage this data for boosting sales to multiple folds. The Overall tracking process can be split up into 3 major tasks Data Collection, Data Reporting and Data … Read more
In this article we will be diving deep into advanced Ecommerce marketing strategies which will help you in taking your store to the next level. We have covered the Basic strategies in another article. If you applied those and now thinking to jump into the next phase, then this article is for you. Since this … Read more
Before we start discussing all the Google SEO ranking factors, we must get a brief overview of the way search algorithms work on Google. We all know that World wide web is full of webpages. If you will check the Internet live stats, you will see that the counter is ever increasing. To be precise, … Read more
Ecommerce Store Owners are always in search of finding new ways to engage customers. These days many leading platforms like Shopify have made this task easier. There are lot of apps which enables Automation in maintain customer data. This data in turn can be used to provide different offers to customers at various sales levels. … Read more
Modern consumers expect to find what they want as efficiently as possible, without being forced to dig through pages and pages of irrelevant products and information. If consumers can’t find what they want, or simply grow frustrated by the experience, they can (and will) abandon their search with a simple click. Typography is the voice … Read more
Shopify is one of the most widely used platform for running Ecommerce stores. Although there is a huge competition in this space, but the best thing about shopify is smooth integration with almost all the related applications. Just like plugins with wordpress, we have got a lot of apps to make things easier in Shopify. … Read more
One of the biggest challenges for indie authors is getting their book in front of readers. There are millions of books published every year, and unless you’re very famous independently of your book, odds are that you’re nervous about how to get people interested. That’s where digital marketing comes in. You’ve probably heard this term … Read more