In Digital marketing, a landing page is a standalone website, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email or ads from search engines like Google, Bing, Yahoo, or social media platforms like Facebook, Instagram, and Twitter, etc. Unlike sites, which usually have many goals and encourage exploration, landing page builders are designed with one focus or goal, mentioned as a call to action (or CTA, for short). It’s this focus that makes landing pages the only option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
Here in this Image shows where landing pages might fit into your marketing funnel:
The landing page exists after prospects at the highest of the funnel click. Here the conversion (like a sale, sign up, or registration) will happen.
Thrive Architect
Thrive Architect is the visual page builder that is built from the ground up for business and conversion focused websites. Thrive Architect is built with a dominating focus on being as fast as possible. It has replaced Thrive Content Builder which is perfect for building any website.
| Features | Build at the Speed of Thought: While loading up the Thrive Architect editor, everything follows one simple idea i.e. “click and edit”. If you want to change something, you can click on it and will get your edits instantly. Landing Page Templates: Thrive architects have 278 beautifully designed and 100% conversion-focused landing page templates which are the fastest way to create professional-looking sales pages, opt-in pages, webinar pages, etc. Pre-Built Conversion Elements: Thrive Architect Includes infinitely customizable buttons, testimonials, lead generation forms that allows you to merge up with your favorite email marketing tools. |
| Pros | Great user interfaceIt provide Reliable HTML and CSS editors Have Response view & device-specific styling Flexible layout options Good management of content templates |
| Cons | Not as many elements when compared to other builders Still some bugs which are needed to clear-up. |
| Free Plan | 30 risk-free days after purchase |
| Starting Pricing | $67/month |
Elementor
33% of the entire net runs on WordPress, thus Elementor has engineered a fairly delicate business simply off of targeting this one market. Over a pair of million folks trust their landing page builders to launch pixel-perfect pages while not typewriting one line of code.
| Features | Site Settings: Control all global elements of your site from one convenient place – including site identity, settings, layout, and theme styles. TypeKit Integration: Add your custom and Typekit fonts and use them throughout your projects. |
| Pros | Only landing page builder on the list engineered solely for WordPress sites Drag and drop builder Includes AN ASCII text file project for developers, that opens many innovative landing page tools Pricing scales with the number of websites the software package is put in on — not options |
| Cons | Pop-up builder, widgets, dynamic content, and theme builder area unit solely on the market on paid plans Relies on third parties for many add-ons |
| Free Plan | Available |
| Starting Pricing | $49/month |
Leadpages Page Builder
The bare-bones possibility for the cost-conscious merchant
Lead page options heaps of similarities to Instapage — drag & drop practicality and keen stress on well-designed templates. However, a massive distinction of their landing page builders is that instead of building for an expensive Enterprise client, they like to specialize in making solutions for Agencies as their high-tier accounts.
In terms of value, Leadpages is one of the foremost cost-efficient solutions on this list. And if you’re trying to urge a page up quickly associate degreed cheaply — this may well be an honest possibility for your business. However, if you’d just like the practicality that the bulk of growth marketers demand (A/B testing, integrations), be forewarned, Leadpages can cause you to shop for it.
| Features | Phone, chat, & email support: Get friendly help fast when you contact our technical support team via phone, chat, and email. Access varies by Leadpages plan level. On-page section links: Create on-page section links to instantly scroll your visitors to specific content on a page. Third-party analytics: Easily paste third-party tracking code, such as Google Analytics and your Facebook Pixel, into your webpages, landing pages, pop-ups, and alert bars. |
| Pros | Drag and drop practicality It provide 156 templates Have Mobile-friendly pages Includes conversion rate boosting extras: alert bars and pop-up boxes On-page payments integral Integrated Facebook ad builder |
| Cons | A/B testing, email triggers, and sure integrations area unit solely on the market on higher-tier plans Lacks Enterprise-grade security and personalization Lower tier support on many plans |
| Free Plan | N/A |
| Starting Pricing | $25/month |
Clickfunnels
ClickFunnels meets a market that loads of the other land page software package choices on the list merely ignore. They provide an out-of-the-box resolution that anyone will know throughout a short time. Entrepreneurs at intervals the work, data, and lead generation area unit running their funnels with ClickFunnels for years — which they need a playbook for that use case down at.
If you’re running a later business, there is a ramification of alternative landing page builders on this list which will have a lot of the practicality you need. However, if you’re at intervals in the business of commerce courses or alternative on-line content, or if you are questioning the thanks to beginning a web Blog business and wish to attenuate the work on your finish, attempt Clickfunnels.
| Features | One-Click Upsells: Dramatically increase your cart value by adding pages that offer additional products or services to customers after they buy. Customers won’t have to go through the entire check-out process again. With just ONE click, ClickFunnels can add any upsell to their purchase. Affiliate Center: You can add your affiliate program to the back of any ClickFunnels sales funnel within a minutes with just two extra pages, which allows you to change commission plans, affiliate types, do payouts, and create affiliate areas for your affiliates with easy to download banner ads and example copy. |
| Pros | Provides an out of box resolution for beginners Easy to use It is Designed for basically three main goals: generating the leads, generating sales, and running an internet event Includes several varieties of pre-built funnels — from asking pages to opt-in pages A/B testing enclosed on the platform |
| Cons | Less customization than alternative landing page builders software package tools Looks like a ClickFunnels landing page despite takes, wherever it’s put inFewer options enclosed than Enterprise-grade software package |
| Free Plan | Available |
| Starting Pricing | $97/month |
Instapage Page Builder
Instapage is super straightforward to use — and since the name suggests — you may launch a landing page virtually instantly. It’s helpful for businesses within the least stages from solopreneurs to agencies to enterprises. From the outset, it’s clear that vogue is also a key part of Instapage’s success (similar to however Squarespace has dominated the online website builder world with clean style tenants at the core of their business).
On their platform, Instapage provides over two hundred customizable templates that may meet a variety of goals — from Lead Generation to Webinar Registrations and App Downloads. Every example is customizable, and with their Instablock feature, it’s straightforward to visually edit a landing page while not writing one line of code. You simply drag a block to the {desired} location and regulate the copy or representational process to your heart’s desire.
Another key advantage of Instapage? they supply a variety of solutions designed for Google ads, Facebook ads, and Retargeting ads. you may quickly tie the landing pages to those points and build custom landing pages to match the ad campaigns you’re running.
| Features | Get to market faster with visual collaboration: Built-in, visual landing page collaboration makes it easy to launch post-click experiences, provide and respond to feedback in real-time, and securely share with stakeholders. Run experiments with built-in A/B testing & heatmaps: Own the post-click experience. Optimize conversion rates and improve campaign results using our A/B testing and heatmaps capabilities. |
| Pros | 200+ customizable templates for a variety of use cases Drag and drop practicality — mistreatment Instablocks Launch AMP landing pages right the platform Pixel good style Easy integrations with alternative platforms |
| Cons | Web personalization and AMP solely on the market on Enterprise plans The enterprise setup is usually quite dearly-won. |
| Free Plan | Free trial available |
| Starting Pricing | $99/month |
Unbounce Page Builder
The CRO-focused landing page builder
Unbounce is the resolution for marketers that are laser-focused on conversion. This software package is all regarding making certain you “un-bounce”. With the landing page software package, the on-page conversion is typically AN afterthought.
Unbounce makes some key choices that area units targeted on quickly serving a user takes an action on a page that has pop-ups and sticky nav bars to feature additional opportunities for a traveler to submit an email and their dynamic text replacement permits for SEM landing pages to be hyper-targeted for a traveler. More than 15,000 customers and brands like Vimeo, New Balance, and thus the American state Times
| Features | Drag and drop every element: Adding, removing, or customizing any part of your landing pages with just a few clicks. Anyone can use the Unbounce Builder, with no coding skills required. Clone and edit entire pages: Helps in Saving time by duplicating and editing your most successful landing pages for new campaigns. Accelerated Mobile Pages (AMP): You can increase your conversion rates by creating AMP landing pages that load 85% faster than standard mobile pages. |
| Pros | Drag and drop practicality (similar to Instapage et al. on this list) 125+ AI-powered templates Dynamic text replacement for SEM campaigns Includes popups and sticky bars as a vicinity of the arrange options AMP-ready mobile pages |
| Cons | Redirects and integrations solely on the market on Premium and Enterprise plans Higher learning curve than alternative them first choices on the list Expensive — particularly if you’d like Enterprise-grade options |
| Free Plan | Available |
| Starting Pricing | $79/month |
Landingi
The landing page builders for non-programmers
Landingi could be a web site landing page builder that helps you in easily installing a page. They claim to supply unlimited landing pages, unlimited custom domains, unlimited guests, unlimited leads, and unlimited users” on all accounts. More than 4000 firms including Paypal, Sony Music, etc use LandingI’s package to power their landing pages.
| Features | Great fix and flexibility: A fabulous tool, automates all the work of advertising and ads, with a complete and intuitive set of tools. It is as simple as with simple steps to create blocks in a personalized way, replicate it quickly and effectively. Top Customization: You can customize each item/tool in many ways: it’s like having Photoshop in landing page creation. It also integrates with the major email marketing platforms An Intuitive tool for quick landing pages and mockup: The ability to drag and drop elements anywhere and place them to the perfect pixel which is very useful and allows to move over the mobile view in a snap and make adjustments, additions, or changes to that view is critical and fluid. |
| Pros | 200+ landing page templates Drag and drop practicality Embeddable on your Facebook page Mobile-ready Various alternative on the market integrations |
| Cons | Pop-ups, Zapier integration, and A/B testing not on the market on all plans |
| Free Plan | Available |
| Starting Pricing | $49/month |
Final Verdict
The main reason we love landing page builders is that every tool on this list we consider as a fully drag-and-drop solution. It allows marketers and merchants to avoid code which is the best way to get mass targeted conversions. If you’re making efforts in choosing one then first start it by identifying your business needs. You may find a solution that meets your needs at a lower budget with limited support. But, if in case you need additional functionalities and customization, it’s beneficial investing more for getting long-term results.
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Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.