Email marketing services allow you to build relationships with leads, customers, and past customers. With this marketing approach, you can make the customers on your email list aware of the latest products, discounts, and many other services. It can also be a softer sell to teach your listeners the value of your brand or keep them occupied between the pick-up. It’s your opportunity to address them in their inbox, at a time that is convenient for them. Combined with the right communication, email can become one of your most impressive marketing channels. Here are four different type of emails any company may consider for sending:
- Information Emails.
- Digital Newsletter.
- Product Update.
- Transactional Emails.
Email marketing tools are tools marketers used to create, send, test, optimize, and report on their email campaigns.
Mailchimp
MailChimp, the world’s largest marketing automation platform, to develop their e-commerce marketing strategy. MailChimp is one of the most popular email marketing services in the world primarily because they offer constantly free email marketing services. MailChimp comes with an easy drag-and-drop email builder, expert system, subdivided contacts into groups, and simple tracking for analytics.
It helps you manage and talk to your clients, customers, and other interested parties. This approach for marketing is well defined in ticket healthy contact management practices, beautifully sketched campaigns, and strong data analysis.
| Free Plans | up to 2,000 contacts and 10,000 emails per month |
| Starting Price | $9.99/month |
| Pros | Email building. Contact list management. Segmented/targeted promotional emails. |
| Cons | Templates. Customization of data fields. Stronger Integrations with CRMs like HubSpot. |
Constant Contact
Constant Contact is one of the largest and fastest-growing email marketing services in the world. Constant Contact helps you spread the word through email, social media, SEO, and other forms of online marketing—all from one place. Constant Contact is our primary marketing email sending and list storage service. We can also use Constant Contact for booking events and ticket payment, which helps to combine with a native payment processor. Its reporting tool can be used to measure the email open and the contact number of click rates and perform A/B tests to improve the numbers.
| Free Plans | Free trial comes fully equipped for success |
| Starting Price | $20/month |
| Pros | Highly customizable templates. Easy to use interface. Easy to manage contact database. |
| Cons | Pricing is quite high. The templates aren’t truly flexible. Few CRMs offer email campaigns that are production particular. No expanded content for industries. |
MailerLite
MailerLite is a simple email marketing services solution for many businesses. The basic idea behind the solution is simplicity. We provide our consumers with an easy and user-friendly content editor, simplified reader administration, and campaign reports with the most important statistics.
| Free Plans | 300 emails/day 9,000 emails/month |
| Starting Price | $10/month |
| Pros | They had various ways to get subscribers on your email list. Drag and drop email editor with fancy email templates. Email campaign tracking and AB testing. |
| Cons | Sometimes not mobile-friendly. The software can be a bit slow or become stuck when importing contacts. Their website is down from time to time. |
iContact
iContact is an email marketing platform for creating, sending, and tracking messages. iContact Pro is a marketing automation platform for powerful multi-step campaigns and scalable solutions to track all digital marketing efforts across your website, landing pages, and social media sites.
iContact is one of the oldest email marketing programs in the market and remains a top-level email marketing provider. The story behind iContact goes back to 2003 when two economics students at the University of North Carolina Chapel came up and provided assistance which helps businesses to continue detectability in innumerable email mailboxes.
| Free Plans | Available 30-day free (No Credit Card required) |
| Starting Price | $14 /month |
| Pros | Maintains the list of contacts. It allows us to chunk our contacts up into targeted lists. It enables us a dashboard with statistics for marketing insights. |
| Cons | Deleting contacts is difficult, and if you make a mistake, it is difficult to fix. Finding and then reusing texts is difficult. Utilizing blocks is occasionally frustrating to get the look of what you exactly required in your message. |
Sendinblue
Sendinblue is a good option if you have lots of subscribers but you don’t need to email them all at the same time. It’s also a good option for WordPress users because of its official plugin and it has better analytics than many of the other free email marketing services. One of their best features is their email automation workflows. These allow you to set triggers and put your subscribers through custom workflows based on actions they take on your website and in the funnel. If you need an email marketing tool with a solid API to get your emails into the inboxes with a good deliverability rate, SendinBlue is an excellent choice.
| Free Plans | Upto 300 emails/ per day |
| Starting Price | $25/ month |
| Pros | Best Ease of Use and 24/7 Support Their plans are quite pocket-friendly and there are options for customization as per the needs of the user The templates are perfect and easy to change or update for current sales or events. Sendinblue also verifies that all contacts have opted in to receive emails from us. |
| Cons | Compared to other email marketing tools it is difficult to find any shortcomings The design options slightly limited as there are less design set up options as compared with others |
Mailjet
Mailjet is a powerful email service provider used by +150,000 companies all over the world to create, send, and track their marketing and transactional emails. is an all-in-one solution to send, track and deliver both marketing and transactional emails. Its cloud-based infrastructure is unique and highly scalable with a proprietary technology that optimizes email deliverability. Mailjet can be accessed either via an easy-to-use online drag-and-drop interface or via APIs that allow developers to integrate its features within their online app or service, or its sophisticated SMTP relay.
| Free Plans | 6,000 free emails |
| Starting Price | $9.65/ month |
| Pros | Mailjet is good at getting emails out in a timely fashion. It is really cost-effective compared to their competitors for what all you get. Integrates very well with WordPress, the client’s CMS system. |
| Cons | Mailjet gets “glitchy” from time to time. Random stuff just stops working. The “sign up” app also needs improvement. |
Sendpulse
SendPulse marketing automation is a service to solve your business messaging and online marketing automation needs. The company offers all three key messaging services (email marketing, SMS, and web push services) at affordable rates while providing unmatched customer support services. In addition, they offer powerful value-adding services that few offer well, including email automation ,and SMTP email service.
| Free Plans | Upto 500 subscribers |
| Starting Price | $9.6/ month |
| Pros | Artificial Intelligence/automation is much cheaper than the same service of competitors Excellent customer support It is a one-stop solution for email, push notifications, and text messages Multi-language interface |
| Cons | Interface Can Be Challenging Campaign Approvals Can Take Time |
GetResponse
GetResponse is an email marketing platform. It enables you to create a beneficial marketing record of likelihood, colleague, and buyer. This allows you to develop relationships and build a responsive and profit-making customer base. Our marketing department uses GetResponse to send welcome emails to new customers and let them know about current discounts, deals or offers and what is going on with their company. We also send marketing emails to prospects we meet at shows, events, and through other marketing endeavors that sign up for us.
| Free Plans | Free Trial limited to 30 days |
| Starting Price | $15 per month for unlimited messages to up to 1,000 subscribers. |
| Pros | Creating campaigns in GetResponse is extremely easy, only takes a few minutes. It offers very good templates for any topic to be addressed in the campaign. Get a better audience for campaigns, taking advertising to really interested people. |
| Cons | GetResponse prices are considerably high, so it would be good to create much more accessible plans with fewer functions. It is very difficult to visualize the progress of each campaign since it is not reflected in real-time. GetResponse has a somewhat complicated implementation. |
Campaign Monitor
Campaign Monitor is a global technology company that provides an email marketing platform that’s easy to use yet extremely powerful. It also gives higher than 250,000 customers the tools to make lasting sense for their viewers using email.
Campaign Monitor helps you to use automated emails for several messages which may be customer welcoming, sending a reminder about an upcoming event to someone, or just saying happy birthday, etc. Sending these personalised emails helps you to increase participation, maintain the connection with your subscribers, and turn outcomes.
| Free Plans | Free trial of the features available in a paid account |
| Starting Price | $9/month |
| Pros | Easy to use. Works well with our CRM. Well priced. |
| Cons | Layout options. Sometimes the auto-save takes a while to take effect. Styling can be limited. |
Sendfox
SendFox is an email marketing tool designed specifically for content creators that lets you compose and send unlimited customized emails. With SendFox, you can create, schedule, and automate unlimited customized emails, without breaking the bank. As email marketing started being used more and more, the requirements started to grow, and hence the platforms evolved to provide as many services as possible, at a single place.
| Free Plans | Upto 1,000 contacts |
| Starting Price | $49/ month |
| Pros | Very easy to use and clean interface Simple and straightforward analytics Import from MailChimpFrom Sumo GroupGood solution to simple newsletter |
| Cons | No design templates Email collection form is basic Need more ways to collect emails. Does not contain all the future updates No access to HTML editor for LTD buyers For LTD buyer the sending is done through the normal server Double opt-in is optional only for monthly plan |
AWeber
Aweber is an email marketing app that allows you to: create a mailing list and helps you to capture data onto it. It allows you to design newsletters that can be sent to the subscribers on your list and allows you to automate your email marketing via the events of an ‘expert system’. Multiple ready-made sign-up forms are available to use instantly. Segmenting subscribers to different categories for easier management.
AWeber is being used for email communication in B2B and B2C. It solves the problem of engagement, connection, outreach, and marketing. The platform is versatile enough to carry the weight of multiple tasks across most of our customer relationship needs.
| Free Plans | First 30-day free trial |
| Starting Price | $19/ month |
| Pros | List Management and segmentation. Automation |
| Cons | Sales Tracking or conversion tracking – okay but needs work Price compared to competitors |
Vertical Response
Vertical response provides email marketing tools that help small businesses stay connected with their customers and allows you to Send executive emails like newsletters, offers, promotions, and event invites without a designer or any HTML coding. Choose from a variety of templates that automatically adapt to look great whether they are read on PCs, phones, or tablets and with a couple of clicks, reach even more people by sharing the same message on Facebook and Twitter.
Vertical Response is used to blast out mass emails to our entire client base. It allows a central data that consists of bounced, mailable, and unsubscribes so we do not continue to send emails to those who do not want to receive them. It allows us to send out emergency e-blasts quickly to customers.
| Free Plans | Free trial available. |
| Starting Price | $11/ month. |
| Pros | Easy to use (Web-based so can be used anywhere). Good Templates. Inexpensive – pay as you use. |
| Cons | The interface is clunky, not beautiful, or easy to use. Multiple frames/scroll bars are confusing. |
EmailOctopus
Email octopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some other free email marketing tools on this list, it allows a lot more emails per month than most of them.
You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It helps to connect with native apps like MailOptin, WordPress and Zapier, etc notifications so that you can seamlessly exchange consumer data between various instruments.
| Free Plans | Free Up to 2,500 subscribers and 10,000 emails per month |
| Starting Price | $20/month |
| Pros | Offers a reliable platform at an excellent price The platform is easy to use and has a good range of features. |
| Cons | It should be integrated with cell phones to give notices on critical messages. No way to create segments or groups based on subscriber data. |
Key Takeaway
We hope this article gave you an excellent overview of the best email marketing services for your business. Having helped thousands of users pick the best email marketing software, we also recommend adding web push notifications on your website. This is another powerful way to connect with your visitors after they leave your website. Most of these free email marketing tools come with robust features even without the need to upgrade to a paid plan. Constant Contact, MailChimp and SendinBlue would be a good choice for small businesses with limited budget. If you want to upgrade the board to meet your business needs, you may find that there are some plans which fulfill your business needs and are affordable.
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A team of Digital Marketing experts led by Vijay Sood.