SwiftPropel was engaged as a white-label Google Ads partner to build and manage a paid demand-capture system for a luxury apartment rental property in a major Western Canadian downtown market.
The business objective was to generate rental enquiries across the property’s available apartment types:
- Studios
- One-bedroom apartments
- Two-bedroom apartments
- Three-bedroom apartments
The Google Ads account was built from scratch.
SwiftPropel managed Search, Display, remarketing, competitor targeting, call ads, and ongoing campaign optimization across a 157-day campaign period.
The Challenge
A luxury rental property cannot rely on one generic “apartments for rent” campaign.
Renters searching for a studio, one-bedroom, two-bedroom, three-bedroom apartment or Penthouse are often at different decision stages. Some are comparing nearby properties. Some are evaluating amenities and interiors. Others are looking for a virtual tour, checking the neighbourhood, or ready to contact the leasing team.
The paid-media system needed to capture and support those different renter-intent paths.
There was also a measurement constraint.
The property used an embedded GoHighLevel form on a WordPress website. Form submissions were not reliably available as a Google Ads or GA4 conversion source, and SwiftPropel did not have access to the CRM, leasing records, completed tours, applications, signed leases, or revenue data.
As a result, campaign performance is reported through measurable renter-intent actions rather than unverified lead or lease outcomes.
The Objective
Build a Google Ads demand-capture system that could:
- Generate rental enquiry intent
- Promote studio, one-bedroom, two-bedroom, and three-bedroom inventory
- Capture high-intent apartment searches
- Reach renters comparing competing properties
- Re-engage returning website visitors
- Support property research around amenities, interiors, unit layouts, and neighbourhood
- Create measurable contact, phone, booking, and virtual-tour interactions
- Maintain efficient paid traffic acquisition without overstating downstream outcomes
Campaign Architecture
SwiftPropel built and managed a multi-layer Google Ads account that included:
- Unit-type Search campaigns
- Generic apartment and rental-intent Search campaigns
- Studio, one-bedroom, two-bedroom, and three-bedroom promotion
- Competitor-targeting campaigns
- Display prospecting
- Interest-based audience campaigns
- Website-visitor remarketing
- Call ads
- Interior, amenities, and neighbourhood-focused ad groups
- Virtual-tour and contact-path campaign support
This structure enabled the account to match campaign messaging, targeting, bids, and landing-page paths to the different ways renters evaluate a luxury apartment rental.
Strategy
1. Segment demand by apartment type and renter intent
The account was not built around one apartment type.
Campaigns supported demand across studio, one-bedroom, two-bedroom, and three-bedroom rentals, alongside generic apartment searches and comparison-stage demand.
That created more control over:
- Keyword relevance
- Ad messaging
- Landing-page alignment
- Budget allocation
- Bid strategy
- Unit-type demand visibility
A renter searching for a one-bedroom apartment did not need the same message or landing-page path as a prospect searching for a larger unit, comparing competing properties, or exploring amenities before contacting the leasing team.
2. Capture renters across multiple decision paths
The campaign system supported more than direct search demand.
Search campaigns captured renters actively looking for apartments. Display, interest-based targeting, and competitor campaigns helped create awareness and consideration among prospects who were still evaluating options.
Remarketing then brought previous visitors back after they had explored the property website.
This was important because premium rental decisions often involve multiple visits before a renter reaches the contact, booking, or phone stage.
3. Support property research before contact
Luxury-rental prospects commonly research more than bedroom count and price.
They also evaluate:
- Interiors
- Amenities
- Virtual tours
- Unit layouts
- Location and neighbourhood
- Contact and booking options
SwiftPropel’s campaign structure supported those research behaviors rather than forcing every visitor into a single generic enquiry path.
4. Optimize continuously
Ongoing management included:
- Search-term analysis
- Negative keyword refinement
- Keyword expansion
- Unit-type keyword testing
- Competitor analysis
- Ad-copy refinement
- Bid-strategy review
- Audience refinement
- Remarketing optimization
- Device-performance review
- Time-of-day performance review
- Budget reallocation
- Campaign and ad-group restructuring
The goal was not simply to buy more traffic. It was to improve the relevance of traffic and increase the number of measurable renter-intent actions.
Results
Campaign period: March 27, 2025 to August 30, 2025
| Metric | Result |
|---|---|
| Google Ads spend | CA$7.71K |
| Impressions | 813.4K |
| Clicks | 11.0K |
| Average CPC | CA$0.70 |
| Total tracked Google Ads actions | 3,883 |
| Click Contact Us actions | 1,252 |
| Phone-number click actions | 512 |
| Book a Tour click actions | 232 |
| Virtual Tour click actions | 755 |
| Neighbourhood click actions | 618 |
| Get Directions actions | 243 |
Paid Traffic and Website Engagement Context
GA4 reported 20,076 website sessions during the same campaign period.
Paid traffic played a material role across several channel groups:
- Display: 4,163 sessions
- Paid Search: 3,476 sessions
- Paid Video: 3,067 sessions
Paid Search produced a 53.16% engagement rate, while the website’s contact, interiors, amenities, and unit-detail pages all showed strong engagement in the broader site-wide GA4 data.
This indicates that renters were not only reaching the property website. They were actively researching core decision-stage content before moving toward contact, booking, phone, or tour actions.
What the Results Mean
With CA$7.71K in ad spend, the campaign generated:
- More than 813,000 impressions
- More than 11,000 clicks
- CA$0.70 average CPC
- 1,252 tracked Contact Us actions
- 512 phone-number click actions
- 232 Book a Tour click actions
- 755 Virtual Tour interactions
- 618 neighbourhood interactions
- 243 Get Directions actions
These results demonstrate measurable rental-interest activity across the property’s contact, phone, booking, virtual-tour, and location-evaluation paths.
Measurement Note
Google Ads recorded 3,883 total conversion actions during the campaign period.
That number is not reported as 3,883 leads.
The total included a mix of front-end renter-intent and engagement actions, including:
- Contact Us clicks
- Phone-number clicks
- Book a Tour clicks
- Virtual Tour clicks
- Neighbourhood clicks
- Get Directions actions
- Contact-page views
Because the embedded GoHighLevel form was not reliably tracked and SwiftPropel did not have CRM access, this case study does not claim:
- Verified form submissions
- Qualified leads
- Completed tours
- Applications
- Signed leases
- Occupancy gains
- Revenue attribution
This is a Google Ads demand-capture case study, not a lease-attribution case study.
Key Lesson
Luxury multifamily campaigns should reflect how renters actually make decisions.
A renter searching for a studio, one-bedroom, two-bedroom, or three-bedroom apartment is not the same prospect as someone comparing nearby properties, exploring amenities, watching a virtual tour, or preparing to contact the leasing team.
The performance advantage came from structuring campaigns around those distinct decision paths:
- Search by apartment type
- Search by rental intent
- Compare competing properties
- Explore interiors and amenities
- Review neighbourhood information
- Revisit the property through remarketing
- Call, book a tour, or enter a contact path
The strategy was not about pushing generic apartment traffic.
It was about building a more relevant path from rental interest to measurable enquiry intent.
Engagement Type
White-label Google Ads strategy, account buildout, Search campaigns, Display campaigns, competitor targeting, remarketing, call ads, unit-type campaign management, keyword expansion, negative-keyword management, bid-strategy testing, audience optimization, performance reporting, and ongoing campaign management.
Need a Google Ads system built around how renters actually search, compare, and contact a property?
SwiftPropel builds paid demand-capture systems that connect unit-type intent, audience targeting, campaign structure, and measurable contact actions.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.
