See how SwiftPropel generated 3.72M impressions, 65.25K clicks, and 14.34K tracked renter actions through Google Ads for a luxury apartment rental property.
SwiftPropel was engaged as a white-label Google Ads partner to manage paid media for a luxury apartment rental property in Calgary’s Beltline.
The business objective was to generate rental enquiries.
This was not a short-term launch campaign. The account supported a long leasing and demand-generation cycle across multiple renter-intent paths, including broad apartment searches, two-bedroom demand, pet-friendly searches, Beltline-specific rental intent, virtual-tour interest, contact actions, phone actions, and retargeting.
The campaign was built around one practical leasing reality:
Renters researching a premium apartment do not usually enquire after one ad click.
They compare location, unit type, amenities, interiors, pricing fit, pet policy, virtual-tour content, neighbourhood, and contact options before deciding whether to book a tour, call, or submit a form.
SwiftPropel structured the Google Ads system to support that full research-to-contact journey.
The Challenge
The property was competing in a dense Calgary rental market where prospects searched across several different intent types:
- Calgary rentals
- Apartments for rent in Calgary
- Beltline Calgary apartments
- One-bedroom apartment Calgary
- Two-bedroom apartment Calgary
- Pet-friendly apartments
- Competitor and marketplace searches
- Virtual-tour and unit-specific research
- Contact and booking paths
A generic campaign would not have created enough control over search intent, renter type, campaign budget, retargeting, or landing-page direction.
The campaign needed to do more than drive traffic.
It needed to help renters move through the full luxury apartment decision path:
Search → property research → unit comparison → virtual tour → contact or booking intent
The Strategic Premise
The account was built around a direct principle:
For a luxury rental property, paid media should not only generate clicks. It should create enough confidence for a renter to take the next serious action.
That meant the campaign had to support both high-intent rental searches and mid-funnel property research.
The goal was to keep the property visible while renters compared options, then move interested users into measurable actions such as Contact Us clicks, phone clicks, Book a Tour clicks, virtual-tour engagement, directions, and tracked form submissions.
Campaign Architecture
SwiftPropel managed a multi-layer Google Ads structure including:
- Search campaigns
- Display campaigns
- Retargeting campaigns
- Competitor-focused display audiences
- Interest-based display audiences
- Two-bedroom search campaigns
- Homepage search campaigns
- Pet-friendly apartment search terms
- Neighbourhood-focused targeting
- Call ads
- Unit and amenity page support
- Virtual-tour and contact-path tracking
Each layer had a distinct job.
| Campaign Layer | Role |
|---|---|
| Search | Capture active rental demand |
| Two-bedroom Search | Match renters looking for larger suite options |
| Homepage Search | Route broad rental demand into the main property experience |
| Display | Build reach and sustained visibility |
| Retargeting | Re-engage previous website visitors |
| Competitor targeting | Reach renters comparing alternative apartment options |
| Interest targeting | Create awareness among relevant renter audiences |
| Call ads | Capture prospects preferring direct phone contact |
| Virtual-tour paths | Support remote or research-heavy apartment evaluation |
Strategy
1. Capture high-intent Calgary rental searches
The account targeted renters searching for apartment options in Calgary, including broad searches and more specific suite-related searches.
High-volume search terms included:
- 2 bedroom rental
- Apartments for rent
- Apt for rent
- 2 bedroom apartment for rent
- Pet-friendly apartments
- Beltline Calgary apartments
- 1 bedroom apartment for rent
This gave the property visibility at the point where renters were actively evaluating the market.
The strategy was not limited to one-bedroom demand. The data clearly shows meaningful coverage across two-bedroom searches, one-bedroom searches, pet-friendly demand, Beltline searches, and broader apartment intent.
2. Build a luxury-apartment research journey
The website was not treated as a simple lead form destination.
It functioned as a renter decision environment.
Paid traffic interacted with key property-research assets, including:
- Amenities
- Two-bedroom pages
- Contact page
- Interiors
- Virtual tour
- Unit-specific pages
- Gallery
- Neighbourhood page
- FAQ
- New-to-Canada rental page
This mattered because renters considering a premium property need more information before they contact the leasing team.
SwiftPropel’s job was to help move prospects from initial discovery into the content that reduces decision friction.
3. Use Display and retargeting for sustained visibility
Display generated the largest share of campaign reach and helped the property stay visible during the renter’s comparison process.
Retargeting was especially important because luxury apartment decisions are rarely made instantly.
A renter may visit the site, review floorplans, compare amenities, leave, and return later.
The retargeting layer helped keep the property present after the first visit.
4. Compete in comparison moments
Competitor-focused display targeting produced significant activity.
That indicates the campaign was not only capturing generic apartment demand. It was also reaching renters who were comparing alternatives in the market.
For a premium rental property, being present during that comparison stage is critical.
The campaign helped place the property inside the renter’s consideration set instead of relying only on brand recall or organic traffic.
5. Support phone-first and contact-first renters
The conversion breakdown shows that phone and contact actions were major renter-intent signals.
The campaign generated:
- 4,135 Contact Us clicks
- 2,758 phone-number clicks
- 1,659 contact-page views
- 232 Book a Tour clicks
- 28 calls from ads
- 173 tracked Submit Lead Form actions
This is important because not every renter chooses a form.
Some prefer calling. Some click Contact Us. Some view the contact page before coming back later. Some use virtual tours or directions first.
A credible rental case study must separate these action types rather than pretending they are all confirmed leads.
Results
Reporting window: January 1, 2023 to September 30, 2025
| Metric | Result |
|---|---|
| Google Ads spend | CA$42,074 |
| Impressions | 3.72M |
| Clicks | 65.25K |
| Click-through rate | 1.75% |
| Average CPC | CA$0.64 |
| Total tracked Google Ads actions | 14.34K |
| Cost per tracked action | CA$2.93 |
Conversion Action Breakdown
| Tracked Action | Result |
|---|---|
| Click_Contact Us | 4,135 |
| Click_403.681.4594 | 2,758 |
| Click_Virtual Tour | 2,522 |
| Page View_Contact Page | 1,659 |
| Click_Neighbourhood | 1,740 |
| Get Directions | 1,094 |
| Click_BOOK A TOUR | 232 |
| Submit Lead Form | 173 |
| Calls from ads | 28 |
Campaign Performance
| Campaign Type | Clicks | Impressions | Tracked Actions |
|---|---|---|---|
| Display campaigns | 40.5K+ | 2.9M+ | 9.6K+ |
| Search campaigns | 24.7K+ | 800K+ | 4.7K+ |
Display created the broad visibility and retargeting layer.
Search captured active rental intent from users already searching for apartment options.
The strongest structure was not one campaign type. It was the combination of Search, Display, retargeting, competitor targeting, and unit-type segmentation.
Ad Group Performance
| Ad Group / Segment | Clicks | Impressions | Tracked Actions |
|---|---|---|---|
| Retargeting All Visitors | 17K | 1.4M | 3,479 |
| RDA_Competitors | 10.7K | 619K | 3,393 |
| RDA_Interests | 6.4K | 364.5K | 2,344 |
| 2 bedroom | 7.7K | 291.3K | 1,564 |
| RSA Homepage | 5.1K | 201.5K | 1,044 |
| 2 Bedroom | 3.8K | 48.4K | 505 |
| Neighbourhood | 1.6K | 17.1K | 587 |
| Pet friendly | 1.7K | 53K | 335 |
| 1 bedroom | 1K | 9.4K | 183 |
This data confirms the campaign was not only focused on one-bedroom apartments.
The account supported multiple renter-intent paths, including two-bedroom, one-bedroom, pet-friendly, neighbourhood, competitor, homepage, and retargeting demand.
Website Engagement Context
GA4 showed that renters were actively using the website to evaluate the property.
| Page Path | Views | Strategic Role |
|---|---|---|
| Homepage | 104,391 | Main property discovery |
| Amenities | 19,551 | Lifestyle and value evaluation |
| 2-bedroom page | 14,505 | Unit-specific demand |
| Contact page | 14,382 | Enquiry and contact intent |
| Interiors | 13,278 | Premium property evaluation |
| Virtual tour | 13,077 | Remote and research-heavy viewing |
| 1-bed unit page | 10,927 | Unit-specific research |
| Gallery | 6,434 | Visual property consideration |
| New rentals Canada page | 6,387 | Relocation-oriented renter path |
| Neighbourhood | 3,762 | Location-fit evaluation |
This supports the core strategy: renters were not only clicking ads. They were reviewing the pages required to make a rental decision.
Traffic Source Context
GA4 showed that paid channels were major contributors to website demand.
| Channel | Sessions | Engagement Rate |
|---|---|---|
| Organic Search | 36,311 | 68.41% |
| Display | 27,802 | 40.96% |
| Paid Search | 24,332 | 59.81% |
| Direct | 22,421 | 43.10% |
| Paid Video | 4,666 | 31.61% |
| Referral | 4,666 | 71.86% |
Paid Search and Display together generated more than 52,000 sessions during the reporting period.
Search helped capture active renter demand, while Display helped scale visibility and re-engage prospects across the decision journey.
What the Results Mean
With CA$42.07K in Google Ads spend, SwiftPropel generated:
- 3.72M impressions
- 65.25K clicks
- CA$0.64 average CPC
- 14.34K tracked renter actions
- 4,135 Contact Us clicks
- 2,758 phone-number clicks
- 2,522 virtual-tour clicks
- 1,740 neighbourhood clicks
- 1,659 contact-page views
- 1,094 Get Directions actions
- 232 Book a Tour clicks
- 173 tracked Submit Lead Form actions
The campaign’s value was not only lead-form volume.
The value was that it created sustained demand across the renter decision path: awareness, retargeting, unit research, virtual-tour exploration, contact intent, phone intent, and booking intent.
Measurement Note
The 14.34K tracked-action total is not reported as 14.34K leads.
It included several different action types:
- Submit Lead Form actions
- Contact Us clicks
- Phone-number clicks
- Book a Tour clicks
- Calls from ads
- Virtual-tour clicks
- Neighbourhood clicks
- Get Directions actions
- Contact-page views
SwiftPropel did not have access to CRM data, GHL records, booked-tour outcomes, qualified-lead status, applications, signed leases, revenue, or final occupancy reporting.
Therefore, this case study does not claim:
- Qualified leads
- Completed tours
- Applications
- Approved applicants
- Signed leases
- Revenue
- Occupancy gains
- Return on ad spend
Key Lesson
For luxury apartment marketing, form submissions are only one part of demand.
A renter may show serious intent by calling, clicking Contact Us, opening a virtual tour, reviewing a two-bedroom suite page, checking amenities, comparing the neighbourhood, or returning through remarketing before submitting a form.
The stronger acquisition model is:
Rental search → property discovery → suite research → virtual tour → contact or booking intent
SwiftPropel’s campaign structure supported that full path by combining Search, Display, retargeting, competitor audiences, unit-specific targeting, pet-friendly demand, neighbourhood interest, and contact-path tracking.
The strategic advantage was not simply lower CPC.
It was building a paid media system that helped renters move from broad apartment search into measurable high-intent property actions.
Engagement Type
White-label Google Ads management, Search campaigns, Display campaigns, retargeting, competitor audience targeting, interest-based display campaigns, two-bedroom targeting, one-bedroom targeting, pet-friendly keyword coverage, neighbourhood targeting, call ads, virtual-tour tracking, contact-path tracking, Book a Tour tracking, keyword expansion, negative-keyword refinement, bid-strategy review, ad-copy refinement, ad-extension testing, device analysis, budget reallocation, landing-page alignment, and performance reporting.
Need Google Ads that move renters beyond browsing and into measurable property intent?
SwiftPropel builds paid acquisition systems that connect rental search demand, luxury property research, virtual-tour engagement, retargeting, and contact-path actions into one structured growth engine.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.
