Google Ads · Multifamily · Property Management
Google ads for Apartment Rental Companies
We build always-on Google Ads demand engines for apartment operators and property management companies across Canada and the USA — turning rental search demand into tracked tour requests, lease applications, and signed leases.
What we do
A Google Ads system built for how apartments actually lease.
Rental demand is seasonal, hyper-local, and driven by unit availability. We structure accounts around that reality — not around generic PPC templates.
Google Ads for Property Management Companies
We plan, launch, and scale Google Ads accounts for property management portfolios — Search, Performance Max, Display remarketing, and YouTube — mapped to each community's unit mix, floor plans, and lease-up timeline.
- Per-property campaign structure with shared negatives
- Floor-plan & availability-driven ad copy
- Call tracking + form tracking wired into your CRM
Apartment Rental Lead Generation Services
A full rental-enquiry system: high-intent Search keywords, geo-fenced radius targeting around each building, and landing pages engineered to turn a search click into a tour request.
- Suite-specific landing pages (1BR / 2BR / Townhome / Penthouse)
- Lead forms + click-to-call + WhatsApp / SMS options
- Weekly lead-quality review with your leasing team
Canadian Multifamily Marketing
We've run Google Ads for multifamily communities across Edmonton, Calgary, Beaumont, and the Beltline. Bilingual (EN/FR) campaigns, PIPEDA-aware tracking, and CAD budget efficiency baked in.
- Alberta, BC, Ontario & Quebec market experience
- Bilingual ad copy and landing pages where needed
- Local competitor & SERP intelligence on every account
Conversion Tracking Setup for Apartment Rental Companies
Most underperforming multifamily Google Ads accounts we audit don't have a bidding problem — they have a tracking problem. Smart Bidding is only as smart as the signals you send it. Here's the stack we deploy on every rental account.
1. Foundation: GA4 + Google Tag
Install a single Google Tag via GTM. Configure GA4 with enhanced measurement, then define custom events for rental_form_submit, phone_call_click, and floorplan_view.
2. Primary conversions
Import GA4 events into Google Ads as primary conversions. For apartment rentals: form submits, click-to-call, and booked tours. Use one conversion action per property when possible.
3. Micro-conversions
Track floor-plan clicks, gallery scroll depth, and 'apply now' clicks as secondary conversions. These feed Smart Bidding with signal even when lead volume is low.
4. Phone call tracking
Enable Google forwarding numbers for call extensions AND on-site dynamic number insertion. Set 60-second minimum call duration to count as a conversion.
5. Offline conversions
Push CRM outcomes back to Google Ads: tour_booked, application_started, lease_signed. This retrains Smart Bidding on qualified leads, not just any form fill.
6. Consent & privacy
Implement Google Consent Mode v2 (required for EU traffic, best practice for Canada/USA). Combine with server-side tagging for durable measurement.
How We Generated Apartment Rental Inquiries in Edmonton Using Google Ads
An urban multifamily property in downtown Edmonton needed a predictable rental-enquiry pipeline. We built the Google Ads system from scratch — account, tracking, landing pages, and creative — then scaled the winners.
Market & keyword mapping
Broke Edmonton rental demand into three intents: neighborhood searches ('apartments downtown Edmonton'), building-name searches, and floor-plan searches ('2 bedroom Edmonton'). Each intent got its own ad group and copy angle.
Rebuilt landing experience
Replaced a generic 'contact us' page with a floor-plan-first landing page: availability grid, gallery, walkability, and a two-field enquiry form above the fold.
Full conversion tracking
GA4 + Google Ads conversions for form submissions, phone calls (call extensions + on-site calls), and booking-intent micro-conversions (floor plan clicks, gallery scrolls).
Bid + budget optimization
Started on Maximize Conversions, migrated to Target CPA once the account crossed 30 conversions, then reallocated budget to the top-3 floor-plan ad groups every week.
Trusted by rental operators across North America.
Property management leaders and multifamily marketers on what it's like to work with SwiftPropel on their Google Ads.
SwiftPropel rebuilt our Google Ads from the ground up and had our Edmonton lease-up filling tours within three weeks. Cost per qualified enquiry dropped by more than half and our leasing team finally trusts the lead flow.
Priya N.
Director of Marketing · Meridian Living Communities
They understand multifamily, not just PPC. Floor-plan level campaigns, proper call tracking, and weekly reviews with our on-site team — it's the first agency we've kept past 90 days in five years.
Marcus D.
VP, Asset Management · Northgate Residential Group
Our cost per lease across a 6-property portfolio came down from $412 to $186 in one quarter. The Looker Studio dashboard alone is worth the retainer — I finally see what every dollar is doing.
Sarah W.
Portfolio Marketing Manager · Cascade Property Partners
Get a free Google Ads audit for your rental portfolio.
We'll review your current account structure, tracking setup, and cost per lead — and send back a written recommendation you can action with or without us.
Rental-only playbooks
Every keyword list, negative list, and RSA template starts from our multifamily library — not a generic PPC template.
Leasing team alignment
We meet your on-site leasing team weekly. Their disqualified-lead feedback goes straight into audience & keyword adjustments.
Transparent reporting
Live Looker Studio dashboards. You see every dollar, click, call, and lead — no black boxes.
No long lock-ins
Month-to-month after the first 90 days. If we're not moving your cost per lease, you shouldn't be paying us.
A Google Ads partner that speaks fluent multifamily.
We're not a generalist PPC shop that also happens to run rental accounts. Apartment leasing has its own funnel — availability changes weekly, seasonality is brutal, and "lead" means different things to leasing agents and asset managers. We built our process around that.
The Leader in Apartment Marketing Industry
SwiftPropel is a premier digital marketing agency dedicated to helping businesses thrive in the online landscape. With a focus on result-driven strategies, SwiftPropel offers a comprehensive suite of services tailored to meet the unique needs of each client. Their team of experienced professionals specializes in search engine optimization, social media marketing, pay-per-click advertising, content creation, and website development, ensuring that every aspect of your digital presence is optimized for success.
Regular Reporting
No Locked-in contracts
Traffic & Sales Tracking
Personal Account Manager
In-house Team
100% Google Safe
Get a free Google Ads audit for your rental portfolio.
We'll review your current account structure, tracking setup, and cost per lead — and send back a written recommendation you can action with or without us.