Finding new clients is a constant task for real estate agents. Even though you might get repeat business, since homes are an investment, it’s unlikely that your recent clients will come back for at least a few years. As a result, you should concentrate on creating leads in order to bring in new business.
Sadly, it’s difficult to generate real estate leads. You can target investors, sellers, buyers, or any combination of these based on your strategy and core competencies. Naturally, the more data you can gather, the better your chances of success may be, but that doesn’t mean you should try a scattergun approach to marketing.
Table of Contents
Improving your real estate business by getting more leads for buyers and sellers is very important. Your business will suffer in the future if you can’t find good leads and turn them into customers. It is best to get as many ideas as possible. This is because fees are what keep your real estate business going. However, the amount of time and money you’re willing to invest will determine how you obtain real estate leads.
Describing lead generation
Using lead generation as a marketing tactic, you can get prospects’ direct contact details. People who are interested in hiring you as a real estate agent could be investors, people who want to buy or sell a home, or people who are just wondering about what you do. Prior to contacting your business, a possible customer is not considered a lead.
This can be done through an online form, a phone call, or an email. It’s not as intrusive as cold calling or writing, and it gives you a wide range of warm leads instead of cold contacts who might not be interested in your services. Lead generation is a component of a bigger lead nurturing plan that enables you to turn leads into paying customers.
Rather, everyone who provides you with their personal information does so because they are curious about your real estate company and would like to learn more. Prospects voluntarily provide you with their information, so you won’t need to use pushy sales techniques like cold calling.
The 15 Best Real Estate Lead Generation Ideas for Realtors
The value of lead generation is obvious: it enables you to obtain the private contact details of potential clients, enabling them to advance through the sales funnel and eventually become paying clients. There are multiple ways to gather this data: via a form on your website or click funnel; via email; via phone calls; or even in person.
However, some variables, like your time and financial issues, will decide how to produce real estate leads. Here are some real estate lead generation techniques to help you obtain leads in the real estate industry:
1. Make Your Website Local SEO-Friendly
Your real estate lead creation website needs to be optimized for local search terms in both the content and the pages so that it gets free traffic from people in the area who are looking to buy a home. Using relevant keywords, making localized content, and building local backlinks can help you move up in the search engine results and make it easier for potential customers to find you online.
If you want to grow your business, you need a real estate website that is fully integrated, gets leads, and feeds those leads directly into a sophisticated CRM. Additionally, Sierra Interactive offers premium lead conversion tools. You need this unicorn-themed all-in-one sales ecosystem. It also provides a beautiful website design and ad management.
2. Engage in Social Media Activities
In order to boost lead generation through marketing, real estate agents need to learn how to market themselves. Social media is the best way to connect with other industry experts, maintain regional real estate market developments, and meet new potential customers. To network with people in the real estate business, you can join communities or groups. You can also use social media advertising to reach out to possible buyers or sellers of real estate.
If you want to generate real estate leads without breaking the bank, social media ads are a good place to start. Cost-effective Facebook and Instagram ads allow you to track everything from impressions to conversions.
You can use social media ads to target people based on particular demographics in order to increase website clicks, or you can create lead generation ads that ask users to provide their contact information via social media.
Be active on social media to generate leads on Facebook, Instagram, and LinkedIn, even if you don’t use social media ads. You never know whose mother, sister, or aunt is looking to buy a house.
3. Utilize Google PPC Ads
Google Ads can be a game-changer if you want to connect with prospective customers who are actively looking for real estate services. You can create effective advertising campaigns that drive targeted traffic to your website by focusing on specific keywords. Simply monitor your campaigns closely and optimize them frequently to maximize your return on investment.
4. Boost your reputation through PR
Customers should know that you will prioritize their needs because you will be in charge of a large portion of the house buying or selling process. By investing in local public relations (PR) and rising to the position of thought leader in your field, you can establish credibility and trust with prospects before they convert to leads.
By contacting regional publications and offering your assistance with any real estate-related articles in the future, you can establish yourself as a thought leader in the industry. You can also look for regional online publications that would be open to receiving a guest post from you on a subject you are an authority on.
5. Invest in a CRM tool
Eventually, recommendations and past customers will probably account for the majority of your new business. How do you maintain the relationships that you currently have or plan to have? Undoubtedly, it’s not just about your memory.
Customer relationship management, or CRM, is required to oversee the acquisition of new businesses and the provision of support to current clients. CRMs also allow you to manage leads that are most likely to make a purchase from you. You can send follow-up emails tailored to each lead to ensure you don’t lose deals. See this list of the best real estate CRMs to learn more about the market’s finest products.
6. Create local connections
A real estate agent is more likely to hire you because they’re in the same area as you and know a lot of people who know you. You can meet new people and find good leads by talking to people you know in the area and going to open houses and other events in the area.
Give your business card to everyone you meet, as many real estate agents rely on referrals. You never know who might know someone who is looking to buy or sell a house.
7. Construct Email Marketing Campaigns
You can gather private data, such as emails, by using lead generation techniques. However, if you don’t follow up with leads, you might miss out on some potentially important clients. After obtaining emails and additional personal contact details, you can start cultivating leads and establishing rapport in order to turn them into clients.
You should include links to blogs and other pages on your website so that readers can access more information in your emails, as well as helpful information. You can segment your customers and provide them with the most relevant information based on how quickly they want to buy or sell a home. To help you categorize your leads, you can include a multiple-choice question like “How soon do you want to buy or sell a home?” in your lead generation form when creating it for your website.
You can set up automations to segment leads and send timely, personalized emails with the appropriate content by using the correct CRM platform. For example, you could send blog posts about the home-buying process to a potential buyer who isn’t quite ready to buy. In the interim, you can use sales emails to persuade someone to pick you as their realtor if they plan to sell a house in the next three months.
8. Launch a blog to draw in SEO visitors
Appearing in search results is one of the best ways to get people to visit your website (organic traffic). A well-written, search engine-optimized blog will increase your website’s ranking and attract more visitors. Numerous sources attribute blogging with 434% more indexed pages and 97% more indexed links. Companies with blogs see a 55% increase in visitors.
Although there are numerous approaches to using blogging to generate high-quality leads, it’s not as easy as ABC. The first challenge is to write blogs that receive real traffic. Getting leads from your blog posts is the second challenge, but more on that in a moment.
A blog that aims to attract traffic requires an understanding of SEO, or the involvement of someone with SEO knowledge.
9. Create a brand
You must build your brand if you genuinely want to differentiate yourself from the competition. Since a real estate agent represents their own brand, it’s important to have a business website with service pages and additional details about your qualifications and clientele’s expectations.
If word-of-mouth and referrals are the lifeblood of your business, you should still provide potential customers with an opportunity to learn more about you. To establish trust, the best real estate websites feature testimonials and service pages; however, the content on your website may differ based on your areas of expertise. You won’t require a page for homebuyers, for instance, if you would rather only work with sellers.
While you concentrate on other advertising and marketing campaigns, your website can passively generate real estate leads. However, building a brand involves more than just your website. Your brand comprises essential messaging that highlights your superiority over other real estate agents in the area.
10. Traditional marketing
It’s still true that traditional marketing works, particularly when combined with a digital plan. For example, many real estate brokers successfully advertise in their local newspapers and publications, as well as on billboards, benches, and buses.
On the other hand, by driving prospects to your website in order for them to become leads, you can allow your traditional marketing initiatives to supplement your digital marketing. If you run an advertisement in a local magazine, for instance, you could include a QR code in your graphic that leads to a form that potential customers can fill out to join your sales funnel.
11. Target Expired Listings
A great way to generate leads and assist homeowners who may be dissatisfied with the selling process is to target older, expired listings that have been off the market for some time (six to nine months is the sweet spot!). Think about writing a targeted phone script or letter campaign for real estate prospects that understands the seller’s predicament and presents a novel idea for selling their house.
Prepare to present your pricing strategy, marketing plan, and examples of successful properties that are similar to yours. By offering insightful advice and a fresh sense of hope, you can win the listing and assist the seller in realizing their objectives.
Spend more time scheduling appointments and less time looking up expired listings. So that you can start your day with new leads and spend more time establishing connections and landing new listings, REDX sends you newly expired listings straight to your inbox.
12. Use TikTok as a real estate lead generation tool.
Not just for Gen Z users, TikTok has swiftly become one of the most well-liked and extensively used social media platforms. Everybody appears to be in sync. Thus, capitalize on this trend to produce leads for your real estate company.
Few other platforms provide the kind of exposure that TikTok does, with over 50 million daily active users in the US alone. It is incorrect to assume that this platform is only for teenagers who have an excessive amount of free time.
It is true that a wide variety of people are frequently active on the platform. While some of them may be idly perusing amusing videos, the majority of them are seeking to purchase a property, sell their existing residence, or know someone who is planning to buy or sell in the near future.
Therefore, you should definitely advertise your business on TikTok if you want to stay up-to-date with emerging technologies and marketing trends. Unlike YouTube or even Instagram, this platform does not require professional videos, which is one of its best features. With your phone, you can record a 30-second video while watching at home or in your office.
Before you realize it, your videos might garner thousands of views, resulting in a significant increase in the number of real estate leads you generate each month. Install TikTok and create a profile. Get a decent tripod and ring light to add some flare to your videos!
13. Organize a public event
Hosting an event is an easy and affordable way to generate buyer leads. Additionally, managing this event differs from managing an open house. Ask former clients to bring friends and family, and do this for them. We mean, the more, the better, right?
Simply double your supply and keep a ton of business cards on hand. It’s best to do this on a regular basis so that the people in your network will learn to anticipate gatherings on a set schedule. Occasionally shaking things up is enjoyable and productive. We think social gatherings are a fantastic way to obtain exclusive leads because of this.
Repeat business and referrals can come from hosting a client appreciation event, such as an ice cream social, where clients can invite their families and friends. Even in the smallest way, giving back to your clients can help them remember you.
14. Provide free home assessments to generate leads
Giving prospective customers a free home evaluation is a clever way to generate more leads. This is a fantastic method to draw interest from homeowners considering selling. You can also assist buyers in finding the ideal residence by providing them with a list of properties that meet their criteria.
Organizing educational seminars on subjects like “How to Choose the Right Real Estate Agent” or “How to Prepare Your Home for Sale” is another concept. Attending these workshops can be a terrific way to build your network and position yourself as an authority in the industry.
Just make sure you have the answers available at all times, so you appear knowledgeable and ready. Bring an abundance of small presents and business cards to distribute to the workshop attendees. Alternatively, arrange a virtual workshop and promote it on social media platforms to connect with potential attendees.
15. Monitor prospects present in the market
Real estate investing can take time. Before finalizing an agreement on a property, buyers and sellers may be active in the market for several months.
New prospects are constantly entering the market in large quantities. Because of all these factors, it is beneficial to look for opportunities with people who may be interested in buying or selling.
Numerous real estate lead generation businesses offer tools to facilitate this procedure.
Attract new customers with the right lead generation strategies today!
We hope that this list of creative real estate lead generation ideas will motivate you to get out there and establish genuine connections. Recall that the secrets to success are persistence, imagination, and a willingness to try new things. You can become a top-producing agent in your market by combining offline and online real estate lead generation strategies, concentrating on offering value to your target audience, and iteratively improving your strategy. Now go out there and collect leads so you can expand your lovely real estate business!
Supriti is a seasoned Content Writer at SwiftPropel, boasting over 8 years of experience in SEO content writing. Her expertise lies in crafting compelling, search-engine-optimized content that not only engages readers but also ranks highly in search results. At SwiftPropel, Supriti combines her passion for storytelling with a deep understanding of SEO strategies to deliver content that drives traffic and converts leads.