Do you provide roofing services? If so, do you want to market your business on Facebook? By advertising on Facebook, roofers can easily receive leads from homeowners while also displaying their work. These ads can completely change the way roofers do business.
This article will help you create successful Facebook ads that won’t waste money and will help you convert your target customers into paying clients. You will learn about targeting demographics, using visuals, measuring results, and getting continuous success with Facebook ads.
What are Roofing Facebook Ads?
Facebook ads for roofers are specialized ads that can be purchased for roofing services on Facebook. Ad targeting is done based on a user’s geography, age, and many profile details, unlike other advertising tools.
Additionally, advertisers on Facebook can set a budget as well as a campaign bid per click or CPM, which makes it easy to control spend. Facebook ads for roofing businesses work by targeting potential local customers who, aligned with the right demographics, would most likely need roofing services.
It is easier than most people think to create and run Facebook ads. All the advertising steps and finer details are made simple with Facebook’s advertising tool.
5 Roofing Facebook Ads Examples
1. Metal Roof vs Shingles
Let us try out another example. As you know, this audience is in the ‘Awareness’ stage on Facebook; your ads can outline an issue such as ‘Metal Roofs vs. Shingles’ and what to consider when deciding between the two. You’ll be assisting those who are contemplating the decision by providing them useful insight.
You’ve already shown them the problem, which is their budget not allowing for metal roofing and the lack of affordable local roofers, which will help them progress to the next step in their buyer’s journey.
Promoting roofing services via Facebook ad campaigns seeks to progressively guide potential customers through their journey with the brand, rather than earn instant gratification with every ad they put out.
This is the point where a lot of roofers get annoyed and then promptly cancel their Facebook ad campaigns, even when they are sending ideal customers to their website! Since ads do not correlate directly to sales, people assume Facebook ads have failed.
2. Before-and-After images
Use attention-grabbing strategies such as before-and-after images. It’s like a visual story with a stunning end—everything from the roofs to the houses is transformed. Add these beautiful pictures into the advertisement samples to give prospective clients an impression of how skilled you are. This way, your audiences will be drawn in, and they will also understand what great roofing services you offer.
3. Video Ad
Why video though? It is one of the best marketing strategies at the moment because a lot of people would rather watch a video than read a text. This is the reason why social media is progressively becoming video-based.
4. Customer Testimonial Ads
Customer testimonials can be a potent ad strategy for roofing businesses on Facebook. Why? Prospective clients need to know that your business is dependable, and what better way to prove it than with good reviews from past clients?
32% of consumers claim to use Facebook as a search engine. By highlighting customer testimonials in your Facebook ads, you will be able to market to potential customers on the platform they are already using to find businesses.
5. Carousel Ads
Carousel ads capturing the company’s wide variety of roofing and construction work. This is particularly effective because carousels allow them to show many products in one advertisement, which can entice potential customers by showing a wide range of what their company can offer.
In turn, this ensures greater interaction and sales while still being economical. Facebook reported in 2015 that advertisers employing carousel ads claimed to have 30-50% reduced cost-per-conversion, as well as 20-30% reduced cost-per-click when compared to single-image link ads. That means for smaller amounts of money, your business receives more advertising.
How Can Facebook Help You Achieve Your Marketing Goals?
Facebook roofing ads are one of the most important components of any roofing marketing plan because they let you define roofing customers by region, age, gender, and other relevant interests.
You can also retarget people who have interacted with your website and worked with your ads. Because of this, Facebook ads become an efficient way to appeal to prospective clients and develop great roofing prospects for your business.
Facebook ads are very effective in growing your sales and business, provided that they are used correctly. If not, you may lose a lot of money. This makes it important to learn about Facebook ads, how they work, and how to design a suitable campaign. Only then can you feel comfortable diving into them headfirst.
Facebook ads, however, can prove to be a valuable asset to your roofing advertisement strategy with little foresight and planning.
To Begin with Roofing Facebook Ads
Starting a Facebook ads campaign does not have to induce fear, because we can plan for it. These steps will help you prepare and set up your ad campaign so that your business can benefit from it.
1. Clearly Defined Goals Are Necessary
The objectives for your roofing company ads can be anything from hailstorm chasing to brand awareness. Every business wants more clients, but what you truly want is much more precise. Make sure that you narrow your goals down to one per roofing ad campaign.
Here are a few suggestions:
- Increase the visibility of your brand within your local service area.
- Post photos displaying the hail damage that comes after some strong storms within the area.
- Add a new product solution, such as a roof coating.
Do not forget to write your goal down because Facebook will require you to state your campaign awareness objectives when the ads for the purpose of your campaign show up. For example, if you have preset your goal, then you will know how to navigate through the prompt easily.
2. Making the right audience selection.
Creating the audience is the real work with roofing ads on facebook. As a business, you should already know the specifics of your audience.
For example, homeowners who live within your service zone and are aged between 40 to 65 is a good framework for roofing companies. However, your approach is much dumber as compared to the Facebook Advantage+AI algorithm.
Even though it feels like there is no way to save money while using broad targeting options, it is easier to let the algorithm find you the users.
You can still help Facebook to determine your perfect customers by combining specific interests with Advantage Plus or broad targeting. In that manner, Facebook has a great point of reference but still AI’s its way through.
3. Create the Right Offer
While scrolling through Facebook and Instagram posts and newsfeeds, you need to capture their attention. This is not about posting a random video or a shocking image. It means making use of an advertisement in a way that makes viewers stop and see what is being offered.
An advertisement can be done by making an offer. Hypothetically, try capturing their interest by placing the attention-grabbing ad and providing them with information, finance, or a no-cost proposal. Just like any form of advertisement, make sure that what you are offering is enticing enough to grab attention.
Ensure your audience immediately recognizes what your roofing company is selling and what your audience is required to do next. To explain the next steps, you can use a simple sentence, such as ‘to learn more, send a message, or download a checklist.’
4. Crafting Compelling Ad Copy
Your advertisement should attract attention, spark interest, and generate action. For example, “Leaking Roof? Get It Fixed Today!” features a headline and problem that grab attention. Try to use simple, clear words and talk about advantages instead of features. What would the audience prefer? Speedy repairs, durable roofs, or quality materials?
Think about adding keywords, such as “cheap roof repairs” or “reliable roofing services,” as those may improve the ad’s relevancy for digital channels. And don’t forget to add a strong call to action like “Call Now for a Free Estimate” or “Schedule Your Inspection Today,” as those are guaranteed to boost engagement.
5. Optimize your landing pages
Facebook advertising gives the option of having your ad redirect to your landing page, but if there is an external link, ensure that it is set up for conversions. It is important to have things optimized because it matters. For instance, tailored headers for landing pages yield about 75% more click-through rates.
The viewer should receive precisely what the advertisement displayed. Moreover, it should elaborate further and have an easy-to-follow call to action.
6. Designing Eye-Catching Visuals
Images and videos grab your audience’s attention faster than text. Always include high-quality images and videos that highlight your best work. Your craftsmanship can shine in before and after pictures of roofing projects. Whatever visuals you choose, make sure they capture your core messaging.
Branding requires consistency. Always use your company’s colors, logo, and fonts on all adverts to maintain a particular style. Even without a graphic design background, you can create stunning visuals using Canva or Adobe Spark.
Conclusion
In conclusion, the 5 roofing Facebook ad examples provided above offer important insights on how to market your services on social media. Each example offers different strategies, such as creative selling and storytelling, to improve your advertising. The focal point is understanding the audience you are trying to reach and responding to their needs and desires.
Also, always remember that amidst the noise on the internet, it is very easy to ignore the important visual messages so ensure you use simple and clear messages that tell users what the ad is about. Knowing the above information, you need to make sure that you use these tips in your next campaign and allow your marketing strategies to help with the business growth.
