You only have a limited number of characters to get your point across in ad copy, but there is a way around this problem. It’s called Google Ads Callout Extensions. Google ad extensions are words or sentences that show up below the description text of your ad.
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These ad extensions push specific deals into certain business aspects. Attention can be drawn to the fact that you can provide free shipping, trial, 24/7 customer service, etc.
They not only give you more text to use in your Google Ads, but they can also help your paid search engine marketing efforts. You could increase the length of your ad copy and move it to the top of Google’s Search Engine Results Page (SERP) without raising the cost per click. Why wouldn’t you do that?
How Callout Extensions Work
People search for specific keywords. And on Google, callout extensions show up. It is what happens when a user clicks on an ad that has a callout. It ends up on the ad’s landing page. 10 callout extensions can be found on every ad. But it is recommended to use 3 to 4.
You can set callout extensions at the account, campaign, or ad group level, which means you can make them very specific to the ads that are showing and the keywords that are making them work. You could add a “Free Shipping” promotion for the whole site at the account level. At the ad group level, you could add a promotion for a niche group of keywords, like “50% Off Lego,” for your Lego group.
Creating a Callout Extension
To create a callout, click on the blue plus sign (+), select “Callout Extension,” and then, again, select on which level you want it added to (account, campaign, or ad group). To add “callout text,” type the text in for each callout. Click “Save,” and you have a callout line.
Benefits of Callout Extensions
There are a lot of good things about callout extensions; here are a few.
Higher click-through rate
With more visibility space occupied by callouts in search results, it would eventually lead to increasing click rates.
More concretely
At the end of the day, callout extensions have better ads and, hence, a higher ad rank on Google, meaning more clicks. Generally, Google ads with add-ons score better than ads that don’t.
Easily change and flexible
Google looks at how relevant and useful addons are when figuring out ad rank. With the right callout extensions, you can raise your ad’s value and get it placed better. A higher rank on the search engine means more people will see the ad. And because of that, there will be more views and sales.
Better Ad Rank and Ad Position
Google looks at how relevant and useful addons are when figuring out ad rank. With the right callout extensions, you can raise your ad’s value and get it placed better. A bigger rank on the search engine means more people will see the ad. And because of that, there will be more views and sales.
Tips for Using Callouts Effectively
Adding callout extensions to your Google Ads, ads is a great way to make them work better. Here are some things you can do to get the best results:
1. Make the text short
Callout text can be up to 25 characters long. To highlight what is needed in the ad. Even though your callout text should be short, try to be as detailed as you can.
2. Plan when to make your calls
You can set up your callouts to appear only at certain times on specific days. This can be useful in the event you have a deal suitable for only a short time or on certain days of the week.
You can plan a callout extension by going to “advanced settings” in the same place where you made the extension in the first place.
3. Check your callout number
The data on the callout number should be checked often. The callout extension gets the conversions and likes.
How to Test and Optimize Callout Extensions
Callout extensions are a reliable feature. As it allows advertisers to add more information about the ad’s products and services. These ads create successful ad campaigns. To increase clicks on ads. But it is not enough to just add callout tags. Other options are also available to improve the ad’s performance.
1. Understand your goals
You need to understand the goals of callout extensions. But before that, test and optimize the extensions. Having clear goals in mind helps organize testing and optimization. To work more quickly.
2. Create multiple callout variations
It is important to set up different callout copies. In order to see how well callout extensions work, To find the best message, style, and length, you can also try a bunch of them. Setting up different forms of callouts is how A/B testing is done.
3. Implement A/B Testing
Other parts of your ads, like the headlines and descriptions, should stay the same from one form to the next. In this way, you can separate the effect of callout additions on how well an ad works.
4. Monitor Key Metrics
Testing is important to keep an eye on numbers. Like cost per acquisition, click-through rates, and conversion rates. These measures help to determine how well every callout variant works.
5. Optimize based on insights
Based on a study of the results of your tests, make your callout extensions better. You might want to use the callout versions that work best in all of your ads.
Callout extension examples
The callout has 25 characters. However, according to Google, specific things need to be kept in mind that make the business different. So, some callout extensions help to understand their use.
Here are some examples of callout extensions that can help you learn more about what they are and how to use them correctly. Here are some examples of callout extensions:
- Shipping is free.
- Lifetime warranty, price matching, and customer service 24 hours a day, 7 days a week, financing options, and award-winning service.
- Get a free quote in minutes.
Conclusion
To get better results, you need to do other things, such as write useful, action-oriented copy. To make sure that keywords are optimized. Callout extensions are helpful for it.
Still, the three best things about callout extensions are that they are free, simple to use, and work well. You’re throwing away money if you don’t include these extras.
Drishti is an expert SEO content writer at SwiftPropel, dedicated to creating high-quality, engaging content that enhances online visibility. With a strong grasp of SEO strategies and a talent for storytelling, she produces articles that captivate readers and perform exceptionally well in search rankings. When she’s not writing, Drishti enjoys staying updated with the latest trends in digital marketing and refining her skills to maintain a competitive edge in the industry.