Facebook advertising can link your business to a sizable, over 3 billion person audience. If you lack the basic knowledge of running Facebook ads, you run the danger of aiming for a mismatched goal, targeting the incorrect audience, and wasting a lot of ad money.
Table of Contents
Whether your company’s brand or that of a client, creating successful Facebook ad campaigns requires determining your target audience, honing your messaging, and monitoring noteworthy interactions.Where then do you start? With this book, learn everything from creating a Facebook ad account and launching a campaign to tracking data and maximizing results.
How to create a Facebook ad campaign
Creating a Facebook ad campaign is relatively simple. To ensure the success of your campaign, you must pay close attention to each step. Otherwise, you risk depleting your campaign budget and getting nowhere. Let’s go over everything you need to know about starting a Facebook campaign.
1. Choose a campaign objective
A campaign can only operate if it has a clear aim, and Facebook ads are no exception. Fortunately, Facebook Ads allows you to select several goals to tailor your campaign. At the campaign level, there are three key objectives.
- Awareness: if you want to raise brand awareness and expand your reach,.
- Consideration encompasses a variety of objectives, such as traffic, engagement, app installs, video views, lead generation, and messaging.
- Conversions: Select between conversions, catalogue sales, and shop traffic.
2. Set up your campaign budget
Choosing the appropriate bid strategy is an important stage that will determine the success of your campaign. If you spend too little money, you won’t be able to reach your target demographic; if you spend too much, you may run out of money for future campaigns.
There are two types of budgets for Facebook ads. You can set a daily or lifetime budget. It is also possible to specify a budget at the campaign or ad level.
- A daily budget allows you to set a budget for one day. When the budget is depleted, the advertisement(s) stop running. The cycle is repeated the following day. This is an excellent option if you only have a limited amount of time or money to spend on your campaign.
- A lifetime budget, on the other hand, is the total amount of money you’ll spend on your campaign throughout its duration. You specify the amount of money you wish to spend and the end date for your Facebook ads. Facebook will spend the money based on the ad’s success, and if you run out of money, the campaign will cease.
Typically, it is advisable to start small and gradually increase the budget depending on how the campaign performs.
3. Choose your audience
Carefully selecting your target demographic is a critical step that can make or break your Facebook ad campaign. Defining your audience affects who will see your ad, and an ill-defined audience will result in a failed campaign. When creating a campaign, you have the option of selecting one of numerous demographics.
- Location
- Age
- Gender
- Language
- Interests
- Behaviours
You can customize these values to meet your specific needs. You can also use advanced targeting to exclude or include specific people from your campaign. For example, you can remove those who have previously interacted with your company, allowing you to focus solely on acquiring new potential clients.
4. Select your ad placements
Ad placement determines where your advertisement will show for your target market. Depending on your marketing objectives, it can show up anywhere on Facebook, Instagram, Messenger, the Audience Network.
Choosing automated placement makes sense at first. This allows Facebook to determine the placement for you depending on your chosen audience and goals, making it an excellent choice for anyone starting out.
On the other hand, you can select the positioning manually. This is only recommended if you are experienced or dealing with a Facebook ad specialist. Otherwise, automatic placement is a preferable choice. There are lots of placement options to choose from.
- Feeds: This placement provides good visibility for your business. It comprises feeds from many networks, including Instagram and Facebook Marketplace.
- Stories and reels are useful for telling your brand’s story in an immersive way.
- In-article advertising increases engagement with Facebook users reading Instant Articles.
- In-stream advertising appears within videos and attracts viewers’ attention. However, they can be irritating, so use them cautiously.
- Reels overlays are stickers or banners that appear as consumers watch short-form material.
- These adverts appear in external apps and websites, increasing your reach.
5. Create your ad copy + creative
Now we get to the enjoyable portion of the procedure. Your ad should include a spectacular visual component as well as intriguing language that entices visitors to interact. You can make an ad from a boosted organic post, but you can also upload your own creative and copy (which requires more effort and resources).
First, determine which ad format you wish to utilize. This will depend on your goal, the type of product you’re selling, and your creative ability. Here are the available ad formats.
- Simple but if done right, single-image ads may be quite lucrative. They are perfect for raising awareness of and supporting a certain good.
- Video advertisements: Usually unique and drawing more attention are video ads. Though they might potentially be used to show large product catalogues, they are perfect for showcasing a good in use or raising awareness.
- Carousel advertisements have up to ten photographs. They’re ideal for promoting many products via separate links.
- Slideshow ads: A slideshow ad uses a few photos to create a fast slideshow. This is a simple alternative to video commercials for individuals who lack the skills to create videos or the funds to employ an ad professional.
- Messenger advertisements allow you to reach your target audience directly through the Facebook Messenger app.
- Collection ads are ideal for advertising a product catalogue.
How To Run Facebook Ads: Account Setup
To run a Facebook ad campaign, you must first create an account and enable conversion tracking.Here’s where to begin:
Create a Facebook ads account
Go to Facebook Business Manager to make a new Facebook ad account. Click the gear icon in the bottom left corner to open Business Settings. To begin, go to the Accounts drop-down button and select Ad Accounts. To make a new ad account, click the blue “Add” button and then “Create.” Enter then all the required details on the size and payment type of your company.
Make sure only the correct people may visit an advertisement account you have set up for your company. Recall that everyone who develops, oversees, or enhances an ad campaign must have access. Click the gray “Add People” button from your ad account found under Business Settings.
Pick the people on your team who need to be able to access your company’s advertising account and give them the permissions they need. Your ad account can be shared so that other people have full or partial control. To finish, click the blue “Assign” button.
Connect data sources
Sometimes your ad campaigns are meant to produce Facebook conversions. For instance, campaigns could center page likes, post-engagement, or brand awareness. Usually, though, your ad plans will center on generating conversions outside of Facebook.
You might want more lead generation, more e-commerce sales, or more website traffic. You can track almost any off-Facebook conversion as long as you use the correct data source. Go to Facebook Events Manager and click the green + symbol to add a new data source.
Add catalogs
Does your business conduct internet sales? If so, you should give your ad account some thought on including a catalogue. Click Catalogs from the Data Sources drop-down menu in Business Settings. Click the blue Add button and choose to create a new catalogue. Choose then the type of catalogue you want to set up.
Give staff members access to it and link it to the created pixel.Then add and control catalogue items by visiting Facebook Commerce Manager. You may enter them by hand, provide your data stream, utilize your Pixel, or connect via a partner platform like Shopify.
Configure conversion events
Once you have included a Pixel and a catalogue as data sources, you will have to do one more step before tracking conversions is possible. Visit Events Manager and choose the Aggregated Event Measurement tab. Grey Manage Events button clicks.
Click the green “Add Event” button to choose conversion events to monitor. Facebook lets you create up to eight conversion events, which span content views to leads to purchases. Would you like to follow results unique to your account and surpass expected results? Make a custom converter and incorporate it into your event configuration.
Conclusion
Now that you’ve learned how to run Facebook ads for clients or your own business, you can begin interacting with your ideal audience on a larger scale. Make it a point to always test, monitor, and optimize your advertising so that you may develop your business while getting the best results.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.