Step 1 : Create Facebook business suite manager account
Business Suite or Business Manager (previously known) is a Facebook tool that helps you organize and manage your business. When you join Business Manager, coworkers can’t view your personal Facebook profile unless you approve their friend requests. Coworkers can only see your name, work email address and the Pages and ad accounts you have access to.
You need a Facebook profile to create a Business Manager account. You use your Facebook username and password to sign into Business Manager. It’s a more secure way to log in than with just an email address and password.
Note: You can create only 2 Business Manager accounts. If you need more, please work with someone else in your organization to create additional Business Manager accounts.
Before you begin
Make sure that you have a personal Facebook account to confirm your identity.
Create a Business Manager
To create a Business Manager:
- Go to business.facebook.com/overview.
- Click Create Account.
- Enter a name for your business, your name and work email address and click Next.
- Enter your business details and click Submit.
Step 2 : Add your Facebook brand page to the business manager account
When you add a Facebook Page to your Business Manager, you can manage your Page’s activity with one tool. Adding a Page to your Business Manager means you’re claiming your business owns that Page.
Note: Adding a Page to your Business Manager account is not the same process as claiming responsibility for a Page. Learn more about Page Transparency.
Before you begin
- You must have a primary Page to request access to or add another verified page. Learn more about how to change your primary Page in Business Manager.
- To add a Page to Business Manager, you must also have been an admin on the Page for more than 7 days. If you aren’t an admin on the Page, you’ll have to request access to the Page.
- You must be an admin in the Business Manager.
- The Page you’re trying to add can’t be owned by another person or business. Each Page can only be owned by one business. If you want to add a Page you don’t own, the Page’s owner can transfer ownership of the Page to you.
- If your Page is linked to an Instagram business account, you should also add your Instagram business account to your Business Manager. Learn how to add your Instagram business account to your Business Manager.
Add a Page to Business Manager
To add a Page to your Business Manager:
- Go to Business Settings. It looks like a gear icon in your sidebar.
- In the Business Assets section, click Accounts. Then, click Pages.
- Click Add in the dropdown menu.
- Select Add a Page.
- Enter the Facebook Page name or URL.
- Click Add Page. You should see your Page on the next screen. From here you can add people to manage this Page.
Note: Anyone who had access to the Page before it was added to Business Manager will still be able to access and manage the Page.
Step 3 : Create an ad account within FB business manager account by adding payment method
Add a payment method to your Business Manager to manage all of your billing details in one place. You can also connect it to an ad account and use it as the primary payment method for your ads.
Before you begin
Only admins or finance editors can make changes to payment methods connected to a Business Manager. Learn more about roles for people in Business Manager.
Add a payment method in Business Manager
Steps to add a payment method in Business Manager:
- Open Business Settings.
- Click Payments.
- Click + Add.
- Enter your payment information.
- Click Continue, then follow the instructions to add your payment method.
Step 4 : Add People to business manager account
Add people to your business and grant them permission to assets in your Business Manager.
Before you begin
- Only Admins can add people to your Business Manager.
- Don’t add people to your Business Manager if you don’t know them. Scammers may create fake accounts in an attempt to manipulate people and businesses. If you’re unsure if a request is authentic, contact the person in the real world to confirm they initiated the request and that you’re comfortable adding this person to your Business Manager.
Add People to Your Business Manager
To give people access to your business:
- Go to Business Settings.
- Click People.
- Click + Add.
- Enter the work email address of the person you want to add.
- Select the role you’d like to assign them. Be sure to read the description for each role.
- Click Next.
- Choose a type of asset in the first column, then select the individual assets you want to add this person to in the second column. In the third column, toggle on each task you’d like to grant them. Or, toggle on admin access to allow them to manage the asset and perform all available tasks. You can add people to multiple assets on this screen by repeating this step.
- Click Invite.
Step 5 : Adding Instagram account to the Facebook Business Manager
Add Instagram business accounts to your Business Manager. Then associate them to ad accounts or partners that are also in your Business Manager. Like other assets you add to your Business Manager, you can assign task-based permissions for Instagram business accounts in Business Settings.
Before you begin
- To add an Instagram business account to your Business Manager, you must have the username and password for the account.
- The Instagram business account you’re trying to add can’t be owned by another business. Instagram business accounts can only be claimed by one Business Manager.
- Only admins can add Instagram business accounts in the Business Manager.
- If your Instagram business account is linked to a Facebook Page, you should add both your Facebook Page and Instagram business account to the same Business Manager. Learn how to add a Page to your Business Manager.
To associate an ad account with an Instagram business account, the ad account and Instagram business account must already be in the same Business Manager. You can’t associate ad accounts to Instagram business accounts in a different Business Manager.
Add an Instagram account to your Business Manager
To add an Instagram account in your Business Manager:
Before you begin
- Go to Business Settings.
- Click Accounts.
- Click Instagram Accounts.
- Click the blue Add button.
- Click Connect Your Instagram Account
- Enter your Instagram username and password. Note: We may send you a security code to the email or phone number associated with the account to verify your identity.
You’ll have the option to select the ad accounts and Pages you’d like to assign on the next screen. Click Finish. You can also click the X skip this step.
Step 6 : Linking FaceBook Page to the Instagram Business Account
Before you begin
- Ensure that your Instagram account is a business account. If its a personal account, then you can switch it into a business account. (not professional account)
- You need to do this using the Instagram app in your phone.
- You must be the admin of the Facebook Page that you are trying to link with Instagram business account.
Linking Facebook Business Page to Instagram Business account
- Tap or your profile picture in the bottom right to go to your profile.
- Tap in the top right, then tap Settings.
- Tap Account then tap Sharing to Other Apps.
- Select Facebook. If you haven’t already, enter your Facebook login information.
- By default, your Instagram account will share to your personal Facebook profile. To share to a Page instead, choose a Page that you manage below Share to.
Step 7: Adding Instagram Account to the FaceBook Creator Studio
This step is essential because Facebook Creator Studio will be used to schedule social posts on both the platforms.
- Go to Facebook Creator Studio. Here you will see that that there are two minor dashboards, one for the FaceBook and One for Instagram Accounts.
- We will go inside the Instagram section. Go to All Profiles and Choose Instagram accounts.
- Now, click on “Add Instagram account” option and add your Instagram business account in the creator Studio.
Step 8 : Edit Your Information in Business Manager
Update your business name or email address in Business Manager.
Steps to edit your information in Business Manager:
- Go to Business Settings.
- Click Business Info.
- Below My Info, click edit.
- Make your changes.
- Click Save.
Step 9 : Verify your Business in Facebook Business Manager
You can start the business verification process in Business Manager by going to Security Center. In Security Center, you can see your business verification status.
You won’t be able to click the Start Verification button unless your business needs access to certain features or you need to show people more information about your business. So, you can follow these steps to activate this “start Verification” button.
- In a new browser tab, go to https://developers.facebook.com/
- click Create App.
- Choose an app type as “Consumer”
- Set your app name and email
- Once you have completed the app creation flow your app will be loaded in the App Dashboard.
- Copy the App ID.
- Go Back to the previous tab and inside business manager go to accounts > apps
- Now, choose “Connect an App ID” option
- Paste the App ID here.
- Click on Add People and give yourself access to this newly created app.
- Now go to Security Centre and under Business Verification click on “Start Verification” button.
- Now, you can simply follow the guided process, provide necessary documents and complete the verification.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.