When performing search engine optimization (SEO), you should stand back and consider the big picture. What basic techniques and best practices can you do to make your e-commerce site more SEO-friendly?
Table of Contents
It’s crucial to understand that adopting AI technologies for SEO can help automate and accelerate tasks such as keyword research, content development, and website schema. However, these tools are influencing how individuals see search results.
The Google search creative experience is an excellent illustration of this, as it employs artificial intelligence to provide users with more relevant results. This means that SGE searches can include AI-generated answers, image carousels, follow-up questions, and even ideas for follow-up questions. That is important to remember if you want to boost your SEO.
What is ecommerce SEO?
SEO for e-commerce is the process of increasing an online shop’s visibility in search engine results pages, or SERPs. Many things must be done for online SEO marketing. Some of them create content that answers keyword searches in search engines.
For example, True Classic, an online t-shirt store, can improve its SEO by posting on “how to fold t-shirts without wrinkles.” Page loading speeds for search engines such as Google should be fast, product descriptions should be informative, and links should come from reputable websites. This manner, online retailers will receive more traffic.
5 SEO Tips For ECommerce Sites
Perform Keyword Research That Considers Buyer Intent
When conducting keyword research, do not focus solely on the most popular keywords in your industry. Consider what the buyer wants.
The goal of a search query is related to the buyer’s intent. To find it, look at the exact terms and phrases that people use in search engines to find anything online.
Don’t Forget Long-Tail Keywords
Long-tail phrases are frequently found on the right side of search engine results pages. A long-tail keyword is a term that is rarely searched but is nevertheless relevant to your organization. People are more likely to buy since it better fits their needs. In addition, it contributes to increased traffic.
Long-tail keywords might assist you determine what your customer wants and why they’re seeking for it. It’s as if “shoes” is a short-tail phrase. A long-tail keyword like “best walking shoes for summer” reveals more about the customer’s following steps and why.
On-page optimization can help you increase revenue and attract new visitors to your website. Focus on the most critical aspects of your online store first. These are yours:
- Product information includes descriptions
- Images
- Reviews
Product descriptions
Before you start optimizing your product descriptions, ask yourself these three questions:
- What are the most crucial aspects on this page?
- How can you increase the visibility and impact of these elements?
- How can you use this knowledge to boost the effectiveness of your product descriptions?
To optimize product descriptions, consider the following:
- Adding high-quality, original photos
- Include keywords
- Include keyword-rich descriptions
- Adding CTAs
- Include testimonials
Make Sure Your Site Is User Friendly
It is critical to consider the user experience (UX) of your e-commerce website. A well-designed site structure improves both the appearance and functionality for consumers. Your website should not only appear excellent but also generate organic traffic. Ads must not interfere with people’s ability to see the material.
Make sure your website is straightforward to use and navigate. It is critical that customers can quickly and easily locate what they are looking for, that they remain interested in your site, and that they have a good time overall.
Google may drop your website’s ranking if it believes users are having a negative experience.To improve user experience, ensure your site:
- Loads rapidly.
- Is mobile friendly
- Is clutter-free
- Easy to browse and includes CTAs
- Uses consistent style
- Is accessible
Use a simple URL structure
E-commerce website. A minimal URL style improves user experience. It enables e-commerce stores to provide relevant information to search engines. This makes it easier to distribute things via websites and social media networks.URLs should be simple to read and understand, and as short as possible.
POOr EXAMPLE: https://www.example.com/article-about-baking/.
GOOD EXAMPLE: https://www.example.com/baking-articles.
Including keywords in your URLs is essential. We call them “meta tags.” Search engines can utilize them to determine what your page is about. They consider the URL and the keywords in it to determine where the page should appear in SERPs.
You may also use a navigation tool such as Breadcrumbs to help visitors to your website find their way back to the beginning. You may increase SEO by using markup tags or JavaScript.
Also, do not include stop words in URLs. “The,” “and,” “of,” and “a” are all stopwords. These factors can make your material difficult to read and harm your SEO performance.
Why is SEO Important for eCommerce Websites?
Shopping websites require SEO since it attracts more visitors and helps them increase sales. Increased search engine results will direct more visitors to your online store and display your products. This leads to increased sales over time. It’s actually that simple. It’s that easy. SEO for eCommerce websites can also help with the following:
- You may reach your target audience without spending a lot of money on ads.
- It increases people’s faith in your brand since they value natural results over paid ones.
- It gives you an advantage over other online stores that may not be SEO friendly.
Ecommerce SEO Tools
Without the proper tools, SEO for shopping sites is extremely difficult. Ecommerce SEO tools may assist you with practically every aspect of the optimization process, from coming up with keyword ideas to identifying technical SEO issues and building backlinks. Here’s a list of tools we believe you should use.
Semrush’s SEO Toolkit
Semrush‘s SEO toolset includes practically everything you need to succeed with online SEO. It discusses numerous aspects of online SEO, like: If you want to find keywords for your product and category pages, employ a keyword magic tool. Besides blog posts.
Technical SEO: Use the site audit tool to evaluate your website for typical technical issues such as poor page load times, broken links, and so on.
On-page SEO: An on-page SEO checker can help you determine whether your pages have improved.
When building links, you can utilize the backlink gap to analyze your competitors’ websites and identify link chances for your own.
Google Search Console
You should also use Google Search Console, a valuable online SEO tool. You can use it for the following things:
- Determine how much free traffic your site receives and which pages and keywords bring it in.
- Give your website the chance to get crawled.
- Fix any issues Google discovers on your site, such as those related to spam, search, or security.
- Check to ensure that your site is mobile-friendly.
Google Analytics
Google Analytics can be used by ecommerce websites. It allows you to check on several aspects of your website’s performance, including as
- Google Analytics tells you where visitors to your site originate from, including search engines, social networks, emails, and more.
- Google Analytics keeps track of which pages visitors view and how long they stay on your website. This shows you how they use it.
- Google Analytics allows you to see what customers do when they visit your online store. You can see whether they purchased something or added something to their cart.
- It tells you how well your store’s SEO is performing.
Conclusion
Many e-commerce business owners want to go right into increasing conversions. That’s the appropriate mindset, but you’re one step ahead.
Before you can turn visitors into customers, you must first attract them to your website. Beginning with e-commerce, SEO prepares you for success.
Drishti is an expert SEO content writer at SwiftPropel, dedicated to creating high-quality, engaging content that enhances online visibility. With a strong grasp of SEO strategies and a talent for storytelling, she produces articles that captivate readers and perform exceptionally well in search rankings. When she’s not writing, Drishti enjoys staying updated with the latest trends in digital marketing and refining her skills to maintain a competitive edge in the industry.