Digital Marketing Strategies for eCommerce Stores

If you are an ecommerce brand you need some ecommerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. With these proven ecommerce marketing strategies and tips, we are going to teach you how to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales

Define Your Sales Cycle

  • Every business is unique. How long does it take before a customer makes a purchase on your site? Knowing how customers move through your sales process can be helpful so that you can create the best ecommerce marketing strategies possible.
  • If you don’t know how long it takes a customer to complete your sales cycle it will be difficult to pinpoint which platforms you should be advertising on, when you should be aggressively retargeting or sending emails.
  • Does your customer convert in a week, a month, a year? Defining your sales cycle will require some research as well as testing.
  • Once you have this down you can move on to our next ecommerce marketing strategies.

Optimize Your Checkout Process

  • Decrease cart abandonment by optimizing your checkout process.
  • This is one of those ecommerce marketing strategies that is often neglected by businesses but it is possibly the most important one!
  • You spend so much time building trust with potential customers to get them to purchase from you and you need to continue building that trust throughout your checkout process.
  • If your checkout process is smooth and trustworthy from start to finish, you will increase conversion rates and decrease cart abandonment.
  • The next five ecommerce marketing strategies are helpful when optimizing your checkout page.

Make your checkout process as easy as possible

  • Try to get everything on one page. If you have to have several pages, consider showing a progress bar at the bottom of each page so that your customers can visualize how much longer your checkout process will take.
  • Make buttons easy to find – the more time a customer spends looking for the next button or the checkout button the quicker they can become frustrated with your site.

Optimize Your Site for Search

  • Search engine optimization (SEO) is still an essential part of marketing and you want to make sure that both your site and all of your individual product pages are fully optimized for the exact keywords your audience is searching for.
  • Keyword research can help with that.
  • Are they searching for “timepiece” instead of “watch?” Make sure you’re optimizing for those keywords correctly, even if the general population is searching for them less overall.

Use Content Marketing

  • For many ecommerce businesses, content marketing means blogging, but also can include using lead magnets like ebooks to bring customers to your site.
  • Content marketing is free if you do it yourself.
  • Remember that your blog shouldn’t be about the new products you have.
  • You’d be amazed how many people Google things like “what should I wear to yoga” or “what kind of clothes should I wear kickboxing?” Not only are people looking for answers, they’re also ready to buy these clothes.

Create a Shoppable Instagram

  • Instagram is a highly visual platform, with all the emphasis being on images and videos. It’s also a platform where users are thrilled to engage with brands, so it’s the ideal solution for ecommerce businesses selling products.
  • You can get the most out of the platform by making your Instagram shoppable.
  • Shopify stores and certain select brands can create actual Shoppable posts, where you tag products in your pictures. When users click on them, they see basic information like price and they can click again to purchase.

Facebook & Instagram Ads

  • Facebook and Instagram Ads operate under the same interface, so we’re lumping them in together here.
  • These ads work differently than AdWords.
  • Instead of targeting users by search intent and showing them ads when they’re looking for you, you target users based on different qualities like age, interest, and location to introduce them to your product. It’s inbound marketing at it’s finest, and it’s a great way to create demand and introduce users to your products.

Optimize your website layout

  • After launching your e-commerce site, it’s important to test your website’s layout, language, and placement of conversion elements.
  • When customers visit your website, you want to make sure it’s easy and simple to check out .
  • You should test the language displayed on your landing and product pages, the language in your conversion elements, and even the strategic placement of icons and elements.

Social Media Marketing

  • Social media marketing is a very powerful tool that allows you to communicate with your industry, customers, and market in a personal way.
  • You can utilize social media to generate engagement and interaction, boost traffic to your website, and develop a larger base of customers.
  • Utilizing different social media platforms for different purposes also creates a rich presence for your company that diversifies your abilities, efforts, and will ultimately help you cater to your customers’ needs in a way that grows your business over time.
  • Maintaining a solid tone and personality of your company through social media is very important because consistency is what will create trust within your audience.
  • In order to develop and maintain brand recognition and authority, make sure your outreach efforts are unified by ensuring your team is on the same page with your company’s communication style.

Search Engine Optimization

  • One of the most important and manual methods of optimizing a successful eCommerce website is making sure it’s optimized for search engines.
  • With today’s Search Engine Optimization (SEO) standards, it’s now more important than ever to make sure your website is constantly updated with rich and relevant content, promotes a good user experience (UX), and is optimized to be as error-free as possible.
  • The content within your website should be rich, reliable, and provide information to the public that is useful and relevant to what they’re looking for.
  • For example, if you have an eCommerce store selling camping supplies, it’s wise to provide detailed product information and possibly even host sections of your website that offer generous amounts of content that elaborates on the topics of camping, supplies, or related subjects.
  • Using keywords within your content in a genuine way will also flag your website as a matching result in search engines when users are looking for something specific.

Start a blog to promote your online store

  • Having a blog can help immensely in promoting your online store.
  • To make the most of your blog, you would need to publish original, engaging content on your blog regularly.
  • However, merely writing blog posts and relying on Google to index your blog might not be helpful.
  • The possibility that your blog post ranks on the first page of Google as soon as you publish it is very low. Sadly, it also means that you would get zero to negligible traffic on your store.
  • Relying on this isn’t a practical thing to do. What you can do instead is promote your blog that sends direct traffic to your store.

Launch Stores on Multiple Platforms (Ebay and Facebook)

  • You can sell your items on platforms like eBay, Amazon, Etsy, and Facebook.
  • All of these have new opportunities for revenue streams, so give them a try to find more customers.

Measure traffic and analyse the data

  • Conversion is always a final goal of any e-commerce website.
  • You need to continually measure and analyze your ecommerce website’s conversion metrics using analytics tools like Google Analytics to analyze which strategies are working and where things are going wrong / can improve.
  • Using data from this traffic analysis can help you focus on improving user experiences, usability, performance, prices, design, and many such factors to optimize and improve your ecommerce conversion.

Mobile Marketing

  • Let’s face it. The internet browser is no longer the only software used to access the web. We’re now using apps more than ever. Just look at how many apps you’re using when socializing with friends.
  • Having a mobile strategy is important more than ever.
  • Users behave differently on smartphone and digital marketers need to be there at the right time with the right message.

Use Video

  • With 70% of all trending online content in the form of video, it is no surprise that brands have committed to move 85% of their content to video by the year 2020.
  • Video is a great way to convey a message and is certainly much more shareable on social media.
  • If you own an ecommerce store, producing videos should be one of your first ecommerce marketing ideas. Whether it is creating how-to videos for ways to use your product or product description videos.
  • They are a great way to personalize communication and improve the customer experience.

Fact Check
With 70% of all trending online content in the form of video, it is no surprise that brands have committed to move 85% of their content to video by the year 2020.

When it comes to figuring out which ecommerce marketing strategies work best for your business, experiment and get creative. What can you do better than your competition? These strategies will help you build trust and create a following of loyal customers that purchase from your business time and time again.