This has changed how people look for things they want and need. In just one second, a simple search can turn up hundreds of thousands of hits. For a buyer, it can be too much. It can be very bad for a company that isn’t Nike, Home Depot, or Target. This is because big businesses can afford to run big SEO efforts and pay-per-click (PPC) ads.
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This is where Google Shopping ads come in handy for small businesses. They can help people find your goods. About 76% of store advertising dollars go to Google Ads.
That leads to more than 85% of all clicks on Google Shopping ads. But choosing to put money into Google Shopping campaigns isn’t enough on its own. You and your team need to spend time making these efforts work better. If you don’t, the money will just go down the drain.
10 Best Strategies to Scale Google Shopping Campaigns
1. Adding Negative Search Queries
Add negative keywords to remove invalid searches. In this manner, money is not wasted on ads that make no sales.
2. Amplify Top Performing Products
With this feature, we can keep an eye on all of our products and see which ones are working best. We should make a different campaign for that product so that we can bid more on it. By doing it this way, we give that product more chances to work better.
3. Day-Parting Trend
It’s one of the best ways to improve performance, and it’s really simple to use. It’s possible to find out what time of day has the most sales by looking at the calendar. Along with that, we can see this report under the Dimension tab and change the ad plan to fit.
4. Bid Modifiers
In many ways, Google Ads are a great way to improve bids. For example, you can target ads based on region and change the price for different devices. In order to get the most out of them, we can change our bids for different places, groups, and devices.
Let’s say that mobile devices are doing well, so we can raise the bid on those. On the other hand, if we don’t want our ads to show up on PCs, we can just set the bid on those to 100%.
5. Re-Target with Similar Audience & RLSA
We can choose the same kind of people to see our shopping ads, just like we can with Facebook ads. People who are similar to our current audience act in a lot of the same ways. By going after the same kind of people, we can get more possible customers into our marketing funnel.
Adding RLSA in shopping ads helps reach customers who have been to the website before but didn’t buy anything. People who are already interested in us are being pulled down to the sales process by RLSA. In the end, Google ads are all about trying out different plans. You won’t be able to drive anything in the long run after setting up the campaigns.
6. Leverage Google Merchant Center
There is a strong tool called the Google Merchant Center that can help your Google shopping work better. It’s also free.
This platform helps you keep track of the information about your products and make sure it is right and useful. First, get your product feed in order by adding names, descriptions, prices, and availability, among other important information.
7. Advertise Your Best-Selling Products
Focus on the things that sell the most out of everything you have in stock. These are items that have already shown that customers like them. In your Google Shopping ads, you can make them stand out because they are very famous.
This will increase the chances of making a sale. To get people to notice these things, give them catchy names, bright pictures, and full details. It’s possible that you’ll want to spend a lot of money on these great things.
8. Use Ad Extensions
With ad plugins, your ads will be more useful and easy to see. The chances of making a sale go up because people will be more likely to click on your ads if they have these snippets. Here are some examples:
- “Price Extensions” let you show the prices of your products right in your ads.
- “Promotion Extensions” draw attention to deals and sales.
- “Location Extensions” to give information about stores
9. Refine Targeting and Segmentation
Targeting with great accuracy is key to the success of a Google Shopping strategy. Using advanced segmentation methods, you improve your strategy based on the data from the last strategy. Sort your ads into groups based on types of people, where they live, the devices they use, and other factors.
Making sure that each of your product listings fits each group will help them be more useful. Study the information to find the parts that work the best, and then divide up the resources as needed. Change your funds and bids again to get the most attention in the places that matter the most.
Review and change your targeting settings as market trends and customer behavior change. You can be sure that your campaign will really connect with certain groups of people with this method. This raises the chances of real connections and sales.
10. Implement seasonal and promotional strategies
A better way to use Google Shopping is to look for specials and one-time deals. Plan around holidays, events, and times when a lot of people are shopping.
To get people to buy, offer discounts, sets, and deals that are only good for a short time. You can make these deals stand out by giving your things different names and writing different descriptions for them.
You can change the times of your ads to tell Google’s Smart Bidding when you think conversion rates will change. People will feel like they need to act quickly to get deals that take advantage of holiday trends. This will lead to sales.
Conclusion
When you scale your Google Shopping ads, you need to plan how to improve and increase your reach while keeping your efficiency. To do this, work on improving your product data feed by making sure it has high-quality pictures, complete details, and correct prices.
To search for trends in the success data, have a look at it and change the strategies as required. To increase views, aim to use Google Ads features differently. For growth and sales.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.