12 Top Strategies for Lead Generation for Plumbing Companies

There is always a great demand for dependable plumbers who do quality work. However, with hundreds of plumbing businesses operating in the same area, the rivalry frequently comes down to who can contact customers more efficiently.

Getting plumbing leads is difficult when you’re constantly on the go, serving clients. You may always rely on lead generation firms to purchase leads. This post will teach you more internet marketing strategies to increase your chances of landing plumbing jobs. Let’s start with the basics.

What is Plumbing Lead Generation?

Plumbing lead generation strategies target potential customers via online or offline marketing channels. While most leads book service requests right away, others spend time analyzing your organization and exploring alternative possibilities before booking a service request.

Regardless, creating an effective plumbing lead generation strategy is crucial for generating high-quality prospects who are more likely to convert into paying customers.

12 Plumbing Marketing Ideas and Strategies to Drive Conversions

Below are 12 exclusive plumbing leads strategies listed that help to generate leads- 

1. Pay-per-click advertising

Where do individuals go when they urgently require a service? The answer is Google. This is why creating your local listing is an important first step. For example, when you search for “plumber Manhattan,”  you’re given a directory of area plumbers. To get listed, go to Google My Business and select the “Start Now” option.

Go through the wizard and fill in your information. Then it’s time to enhance your listing, beginning with My Business Posts. These serve as small social media-style posts that display beneath your listing: To create a post, go to My Business and pick Posts from the left-hand navigation. Need ideas for what to post? Try the following:

• You’re hosting events, both online and in person.
• Highlight recent blog entries and new services.
• A basic “Happy Holidays” greeting.

2. Your plumbing website

Once you’ve set up your local listing, you’ll need a website designed to turn visitors into buyers. Ideally, your website should have the following elements:

• Easy-to-find phone number. This is one of the most critical features to add! If someone is looking for you in an emergency, they will want to get aid right away.
• List of Services. Tell them how you can help them.
• Testimonials. You’ll learn how to generate good reviews later in this post.
• Offers. Include any discounts and assurances that you provide with your services.
• Social media. Include links to your social media profiles.
• Call-to-action. Give people a way to schedule an appointment with you, such as “Request an Appointment.”
• Value proposition. Include a headline on your homepage that emphasizes what makes you unique.
• The areas you service. Make it clear in which areas and regions you work.

In the following example, Mr. Rooter has done an excellent job of instilling personality into their website. As you can see, they offer both an emergency phone number and a clear call to action. They also provide timely discounts.

This motivates new clients to take action by utilizing urgency as a psychological trigger. Make your website a lead creation machine by adding offers in exchange for customer information (such as email addresses). In the preceding scenario, Mr. Rooter offers discounts as an incentive.

This allows you to stay in touch with your plumbing leads and develop them into long-term customers. You can use the same method to generate commercial leads. Create a section on your website for businesses looking for commercial plumbing services. Use this information to establish confidence with business owners who require your services.

3. Join local referral networks

There are dozens of other local businesses that can help you find your ideal consumer. No, not other plumbers. I am talking about: 

• Construction workers. Every new house requires a plumbing installation. Many construction enterprises rely on contractors to complete the project.
• Insurance firms. I can write checks but not complete the work. They require a network of dependable plumbers to call on when something goes wrong.
• Real Estate. When someone buys a house, they are likely to need to upgrade their plumbing and fixtures.
• Other craftsmen. Roofers, electricians, and landscapers all have similar clients to you.

4. Build trust with positive customer reviews and social proof

People are more likely to trust what others say about your company than what you say about it. This is why reviews and testimonials are so valuable for generating leads. Getting them is a straightforward process. After you’ve finished a task, send an email to the customer and ask if they were satisfied with your plumbing services. 

If they answer yes, ask if they are willing to provide a testimonial. Include the greatest testimonials on your website and marketing materials. Having reviews displayed on your Google local listing can also help to improve rankings and reputation.

Instead of asking prior customers for testimonials, ask them to post a Google review. These positive reviews position you as a dependable plumbing specialist and increase trust among prospects looking for your services. As a result, you’re more likely to attract and retain them as customers.

5. Add value with helpful content

In recent years, content marketing has emerged as one of the most popular ways to expand a brand and generate exclusive leads. The principle is straightforward: generate valuable and interesting content that addresses your customers’ problems and grows your plumbing business. 

There are right and wrong approaches to developing materials. For example, many firms focus on material that discusses their business. This rarely works since individuals are more interested in addressing their own problems than yours.

Another frequent way is to make plumbing tutorials. For example, a blog post demonstrating how users can unclog their own drains: While this is preferable because it delivers useful information to the reader, it is unlikely to attract your target clients.

6. Hyper-targeting your audience using Facebook Ads

Everyone, including their mother, is on Facebook. And they’re likely to be the best customers. Use Facebook ads to reach your local audience on the most popular social media platform on the internet.

Facebook ads are efficient for producing plumbing leads because they allow you to directly target your audience with offers, discounts, and content that they care about. So, what constitutes a great Facebook ad? Here are a few guidelines to follow:

• Focused targeting. When distributing your ads on Facebook, you may specify which geographic locations to target. You may also develop lookalike audiences by using your email subscriber list or your customers’ email addresses.
• Use a compelling call to action.
• You must give people a reason to take notice and click on your ad. A decent offer is the basis for a successful Facebook ad campaign.
• Scroll-stopping visuals. People have a short attention span when reading Facebook. Your advertisement must have eye-catching visuals to capture their attention and keep them from scrolling through their page.
• A strong headline. Your title should quickly summarize your offer. Include a sense of urgency (a limited-time deal) and address your audience’s pain issues.
  
• Tell a story. When crafting ad text, use stories rather than facts. To pique your audience’s interest, consider using case studies or “plumbing horror stories.”.

7. Capitalize on search traffic 

Google Ads (previously AdWords) is by far one of the most effective plumbing lead creation channels with a positive ROI.

Similar to Facebook Ads, Google Ads allows you to target visitors searching for certain keywords, such as “plumber New York.” You can target specific geographical areas to attract the best clientele.

• Keyword research. Use Google’s Keyword Planner to find new keywords and learn how many people search each month. Concentrate on keywords with a high volume of searches and minimal competition.
• Ad copy. Use attention-grabbing copy, similar to Facebook ads. The target keyword should be included in the headline, while the body copy should feature offers, your unique selling point, and any other unique benefits.
• Landing page: Finally, make a separate landing page for your ads. For example, if you’re targeting keywords like “plumbers in Brooklyn,” make sure to address searchers from Brooklyn.

8. Get in the door with direct mail

Direct mail might be expensive, but it can also be extremely profitable. Furthermore, because these “ads” are not in the public domain, your competitors will be unaware of what you’re up to. The goal is to have your direct mail in the “keep” pile.

This is the mail that people want to read. When executing a direct mail campaign, ensure you follow these best practices:

• Narrow your market. Are there any neighborhoods that attract better clients? To achieve the best outcomes, focus on these areas.
• Focus on benefits. Focus not on the services you offer but on why they are important to your potential clients. Discuss your timely arrival and how many people in the region you’ve served.
• Use a simple call-to-action. What do you want customers to do after reading your direct mail, dialing a phone number, or going to your website to schedule an appointment? Make it explicit in your copy.
• Test your offer. Before launching to your complete target audience, test on a tiny portion to measure interest before allocating your entire expenditure.
• Use an omnichannel approach. Avoid relying solely on direct mail. Hit them with many hits on social media, paid ads, and other channels where your customers can be located.
• Personalize. Add as much personalization as possible. You can accomplish this by simply mentioning the targeted place in your copy.
• Follow-up. Remember that your audience will not always respond to the first email. Send one to two follow-up letters over the course of several weeks to remind them of your offer.

Direct mail is an excellent approach to get your message right in front of your target audience. Make sure you’re targeting the proper audience with benefit-rich text, and you’ll get amazing results.

9. Sell to your customer’s friends with referral programs

Your customer’s friends and family are one of the most potential sources of new clients. Indeed, they are likely to exhibit characteristics comparable to those of your target consumer groupings.

Setting up a referral system is simple:

• Determine how you intend to reward your clients for each recommendation.
• Do you wish to provide a cash incentive or a credit for services?
• Create a page on your website to explain your referral program. 
• Make it easy to find by placing a call-to-action on your homepage.
• Check out Putman’s example for inspiration.
• Make sure to notify all of your clients about your referral program. 

Do this once you have finished a job or scheduled an appointment with them. Ask customers for permission to send them details via email so they may easily access them.

10. Create engaging video content

The video has emerged as a popular marketing platform for businesses. This allows you to interact with your clients and offer personalized value. Furthermore, it has become inexpensive and simple to implement. All you need is a smartphone and free editing software to do the task.

There are several ways you can use video in your marketing, including:

• Testimonials
• How to solve certain situations.
• Discuss service perks.

Make a personal connection with your plumbing leads by going in front of the camera and showcasing your personality and skills.

11. Identify older homes

Older residences are more likely to have plumbing troubles; however, even newer homes may encounter them. The real estate search engine Zillow provides data to help identify these homes. Begin by conducting a search for your geographical target location.

To find residences older than five years, use the “More” drop-down and narrow the “Year Built” criteria. You now have access to a list of properties that are most likely to require plumbing services. Use this information to improve the targeting of your Facebook advertisements and direct mail efforts.

12. Win back visitors with remarketing and retargeting

Not everyone who sees your website will become a customer. However, you can still try to entice them back. Both Google ads and Facebook Ads support retargeting, which means they can deliver ads to previous website visitors. Here’s how they operate:

• Google Ads. When a user visits and leaves your website, you can offer banner advertising using Google’s Display Network. These adverts will show on any website that is a member of this network that provides advertisements. A Google business profile can also be created. 
• Facebook Ads. Using the Facebook Pixel, you may offer adverts to website visitors directly in their Facebook feed. Personalize advertising based on the content people are seeing. For example, if someone visits a page regarding boiler replacements, you can display these types of adverts directly in their feed.

Why Plumbing Marketing Is Essential for Growth

Marketing is the lifeline of your plumbing business’s growth, enabling you to:

• Stand Out in a Crowded Market: In a sea of competition, smart marketing ensures that your company stands out, emphasizing your unique selling features and the value you provide to clients.
• Connect with Your Ideal Clients: Understanding your target demographic allows you to personalize your messaging to meet their individual wants and pain areas, attracting the correct clients for your business.
• Build Trust and Credibility: Establishing a solid web presence, receiving favorable feedback, and maintaining consistent messaging all help to develop trust and reassure potential clients that you are the dependable choice.
• Gain a Competitive Advantage: Effective marketing methods enable you to outperform your competitors and establish yourself as the preferred plumber in your service area.

A plumbing firm provides local services. The majority of small business entrepreneurs take the initiative. When plumber marketing efforts depend on cutting-edge technologies and marketing platforms, things can easily go wrong.

Types of Plumbing Leads

There are two kinds of plumbing leads: residential and commercial. Residential leads are people who need plumbing services for their homes, while commercial leads are companies that need plumbing services for their offices. Within these two categories, there are various types of leads. Let’s look at them.

There are four types of plumbing leads: emergency, installation, repair, and maintenance. Emergency leads require immediate assistance, installation leads require a new plumbing system, repair leads require a plumbing issue to be fixed, and maintenance leads require regular inspection and maintenance. Overall, all plumbing businesses require good lead generation, particularly in highly competitive local marketplaces.

Conclusion

As the owner of a plumbing company, you should use these online marketing strategies and ideas to grow your business and boost customer satisfaction.

Finding customers for home service businesses, such as plumbing, might be difficult, but not impossible. You can promote your plumbing services using various marketing techniques and strategies to grow your business.

Vijay Sood

Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.