Among the most profitable eCommerce markets is undoubtedly the fashion one. Using one of the most effective online advertising systems, including Google Ads or Facebook Ads, will help you to maximize your success. Given around 5.4 billion daily searches, Google Ads offers fashion companies a special chance to reach a larger audience.
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According to the Economic Impact Report, Google Ads makes an average profit of $8 for every $1 invested. That’s really amazing. Given the growing eCommerce fashion industry, there is fierce competition. You have to make sure people notice your brand if you want conversions.
Tips for Advertising Clothing Brands on Google Ads
The first launch of your Google Ads campaigns is simply the beginning. To fully unlock their potential and optimize return on ad spend (ROAS), you should follow five key criteria when using Google Ads for garment brands:
#1. Use high-quality images
Online consumers cannot touch or test on products as they would in a physical store. Their main guides in deciding what you are selling and what they wish to purchase are photographs. Many times, a picture helps a consumer understand the products, which would lead to less returns and more wise purchases. The following will help your garments’ images to stand out:
One absolutely depends on resolution. Never settle for grainy or unclear images. Though ideally you should aim for 1024 or more to accentuate rich colors and delicate characteristics, a minimum size of 512×512 pixels should be used.
Emphasize the salient qualities of the merchandise. Having your clothes on models lets possible customers see how they will look when worn. This improves fit, style, and general appeal, thereby raising user involvement.
#2. Create appealing product headlines
Usually, a customer first sees the product title among search results. A well-written headline will draw in the reader and increase their likelihood of clicking on your ads.
Product names should be brief and straightforward, precisely representing the most important information within the first seventy characters—which show up in search results. The secret resides as follows:
- Develop brand recognition early on.
- Indicate the garment type (e.g., “dress,” “t-shirt,” “sweater”).
- Other essential characteristics include essential information such as colour, material, and style.
By adopting this pattern, you may provide essential information to potential clients looking for certain apparel products, boosting the likelihood that your ad will attract their attention and drive clicks.
#3. Bid on your own brand name
People who are familiar with your clothing brand may look you up online, regardless of how well-known you are. If you do not bid on your brand’s name, your competitors will. They could potentially siphon traffic meant for your brand. Bidding on your brand’s name assures top search results and boosts brand awareness.
Examining the search results for “Fendi shoes new jersey,” The top three ads are from companies that market Fendi shoes, and their campaigns most certainly use the phrase “Fendi”. This emphasizes the need of coordinated search campaigns under brands.
Conversely, the fourth item of advertising catches my attention. It might use broad-match keywords yet it does not have Fendi shoes. This approach is unlikely to draw in consumers looking for Fendi, hence producing little publicity.
#4. Stay consistent with the color of your products
Though it seems like a small thing, keeping consistent color names in your product data greatly affects the user experience. Standardized color codes help consumers identify and evaluate products more quickly. It also makes your brand seem more businesslike and reliable.
Still, this is easier said than done since people could get confused if the name and color do not match. Imagine a customer looking for a “navy blue” dress and coming along objects bearing the words “navy,” “dark blue,” and “midnight blue.” This discrepancy could cause misinterpretation and financial losses.The answer is this:
- Standardize color designations using a single, internationally accepted term (for instance, “navy blue” instead of “dark blue” or “midnight blue”).
- Steer clear of choosing arbitrary or subjective color names since they will mislead buyers.
Consistency is important: Throughout your product listings, use these standard color names to guarantee a uniform consumer experience.
#5. Utilize ad extensions
Ad extensions are optional tools free of charge that improve your advertising with further information. Their extra data based on user intent, location, and device will help your Google Ads campaigns be more successful.
The most effective options for fashion brands include product rating extensions, local inventory extensions, and Google Merchant promotions.
Key Google Ads Campaign Types for Clothing Brands
This blog post explores the crucial Google Ads campaign forms especially meant to boost your apparel business and yield results. Knowing these opportunities and how to make best use of them helps you create tailored ads that appeal to your target market and propel your company forward.
1. Shopping Ads
On Google Ads, shopping ads—which enable direct product promotion and seamless transactions—are the most effective and relevant ad format available for garment companies. Say someone is looking for “winter jackets for men.” Wouldn’t it be fantastic if their search results prominently featured the stylish winter coats from your brand?
Shopping advertisements make this wish a reality. What do you need to do before you put up your shopping ads?
- To create shopping ads for your clothing brand, you’ll need a Merchant Center account.
- Next, begin establishing your product data stream. This feed contains vital information regarding each clothing item in your collection.
- After you’ve finished the preparation, you can start the Google Shopping Ads setup process.
- Log in to your Google Ads account and create a new campaign.
- Choose a campaign objective.
- Select “Sales” because you want to see shopping ads.
- Set your campaign’s budget, bidding style (automatic or manual), and regional targeting.
- Create a shopping ad-specific ad group within your campaign. You can narrow down your targeting by selecting a product category, brand, or other relevant attributes from your product data source.
- Connect your Merchant Center account with your Google Ads account. This ensures that your shopping ads contain data from your product feed.
2. Search Ads
Shopping ads are visually appealing, but search ads use a new and equally effective strategy. These text-based ads appear on Google Search results pages and are targeted at people who are actively searching for terms related to your clothes brand or products.
3. Display ads
Display ads are more effective than search ads, which target users who are actively searching for certain phrases. These graphic advertisements appear on a wide range of websites and locations across the Google Display Network (GDN), which comprises millions of websites and applications.
To create Google Display Ads for fashion brands, choose “Display ad” as the campaign type. Next, follow the same steps as you would when creating a search ad campaign.
4. Performance Max Ads
Performance Max advertising evaluates the performance of your items against that of other advertisers who provide similar product information. When Google believes your products will outperform the competition, it immediately raises the bid.
This data is then tracked, and bids are modified accordingly, increasing your chances of winning the auction without requiring you to manually manage these variables.
Conclusion
Google Ads assists clothes manufacturers in growing their customer base, brand visibility, online sales, and more. Understanding different campaign kinds, optimizing ads, and using ad extensions can help businesses succeed in a changing fashion sector. Google Ads assists clothes manufacturers in growing their customer base, brand visibility, online sales, and more.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.