As a chiropractor, your goal is to grow your practice by getting more patients. You are considering the effectiveness of Facebook ads, but you may be unsure of how to begin. If you can relate to this, then you should consider Facebook ads for chiropractors.
Facebook ads for chiropractors can help you reach potential patients in your locality who are actively looking for chiropractic services. Creating customized ads that address their concerns ensures you gain their business and stand out among your competitors.
What are chiropractor Facebook ads?
Chiropractor Facebook ads are promotional ads posted on Facebook targeted towards getting new patients for a chiropractic clinic. These ads show up on Facebook users’ feeds based on set demographic, interest, and behavioral filters that match the ideal patient of a chiropractor.
Facebook ads for chiropractors aim at convincing prospective patients to take certain desirable actions like visiting the website, calling the office and scheduling an appointment, or taking the new patient special offer.
When aimed at the right audience, these ads can effectively meet the patient intake goals of chiropractic practices. For instance, some example ads would be chiropractor advertisements on Facebook.
Marketing Strategies For Chiropractors
#1. Begin With Word-of-Mouth Marketing
One of the best advertising strategies is to rely on current patients or practitioners to refer potential patients. Did you know that 50% of people will pick a healthcare professional based on family and friends recommendations and the same number of people will trust a review?
Focus on Online Reputation Management
As an online word-of-mouth strategy, it is imperative that patients have a platform to rate and review your practice. You can harness the power of a free Google Business Profile, which allows your patients to rate your practice. (More on GBP profiles below.)
You can also ask patients to complete satisfaction surveys or write testimonials after they have been cared for. These tactics will help attract new patients wanting chiropractors in the specific area.
Excellent Patient Experience
To get these reviews, you need to deliver a wonderful customer experience. That includes high-grade chiropractic care, good interactions with your employees, the ambiance that you create in the waiting room, and the special treatment you give to your loyal patients.
Here are a few ways you can ensure patient satisfaction:
- Revamping your intake process to be more advanced and automated
- Hiring more personable and friendlier staff
- Serving coffee, tea, or water in the waiting area
- Offering validated parking
If possible, try to offer referrals and discounts of any sort. This includes a family referral discount, a friend’s referral discount, a first-visit discount, and a free consultation.
#2. Get a Mobile Chiropractic Marketing Strategy
That refers to mobile chiropractic marketing strategies like putting up a mobile-friendly webpage or communicating with patients using a cellphone, which are paramount to your success.
Ways to Optimize for Mobile
Optimization does not have to be overly complicated. Simply tell your website designer or web hosting application to build your site with mobile devices in mind, and it will take care of most of the problems.
Ensuring your website loads quickly and is easy for mobile users to navigate on is an essential part of running a successful practice. For the content itself, consider creating mobile-friendly articles that allow patients to effortlessly scroll and access links to contact your practice or schedule an appointment.
Fostering Mobile Patient Communication
Using mobile marketing techniques like texts, alerts, reminders, or follow-up feedback surveys can help grow your business significantly. According to statistics, 97 percent of Americans have a mobile device, while 85 percent own a smart device.
They can use CT Engage from ChiroTouch software, which allows easy communication with patients through mobile by sending messages or emails easily.
#3. Update Your Website
New patients trying to find a service or product often search the web for information and your website is most likely the first thing that comes up; hence, you need to ensure that the first impression is compelling. If your website hasn’t been touched in some time, consider the present an opportunity to ensure that the remaining parts of your chiropractic marketing strategy are fully intact.
Meet the needs your patients are searching for by expressing empathy for the pain they are going through and assuring them that through your services, they can live their best life. Make sure there is content on your website that builds trust.
Most importantly, ensure that a prospective client can easily make an appointment with your practice by having a clear CTA on every page of your website.
#4. Start a Passive Social Media Account
Social media encourages interaction with both new and existing patients who need to be educated and nurtured. If social is not part of your chiropractic marketing plan, here is something to help you get started.
Select the Appropriate Social Media Network
To build an organic following, you need to work smarter on social media. Right after you set up a practice, one of the first things you need to do is select a social media platform. Ideally, you would like to identify which social media platform your patients spend most of their free time on.
Share Interesting Posts
Once you have selected a social media platform, the next step is to consistently share meaningful content. You might want to consider an introductory post that either welcomes or opens the practice and posts educational or engaging content as a follow-up. You can also create short daily engagement posts aimed at patients with specific issues your practice is willing to solve.
With time, as you build a following on the site, it gets easier to gain feedback from patients. This approach should result in more patients visiting your practice. To maximize patient engagement online, consistently post and respond to comments to grow your organic following.
#5. Use Local SEO Techniques
Any standard chiropractic marketing plan is incomplete without a local SEO strategy that provides a specific town or region to target on the search queries to increase traffic and clientele for your chiropractic clinic’s website.
Creating A Google Business Profile
Your business can be listed in a local directory by creating a Google Business Profile. Doing so places your clinic on the map for patients searching for chiropractors in the vicinity. Additionally, your profile includes other important details such as operating hours, specialties, and even reviews.
Creating Blog Content
You can generate organic traffic to your chiropractic clinic by creating a blog on your website and frequently updating the content.
Graphic design content that carries specific keywords is more likely to pull traffic through Google searches, causing your clinic’s website to show up for locals searching for solutions to their chiropractic questions.
Targeting Local SEO Keywords
To improve your positioning on local search engine results, you need to integrate relevant local SEO words and phrases into the content of your blog and website.
Phrases like “chiropractor in [your city]” alongside keyword stems “chiropractor” and “chiropractic services” should feature prominently in the homepage content.
Facebook advertising tips for chiropractors
These are some of the best tips for fellow chiropractors that utilize Facebook advertising. If you’ve never used Facebook ads or have struggled with using Facebook advertising for your chiropractic practice for years, these tips can help boost your practice.
1. Advertisements can be created without having a Facebook page
Facebook encourages advertisers to create Facebook pages, but it is not mandatory. While it would be great to have one, you can run any advertisement regardless of your presence on Facebook. You can generate leads, convert new clients, and increase brand awareness all without having a Facebook page.
2. Changing your Facebook ad campaign is easy to do at any given time.
This pretty much entails changing everything from the changes to the bid rates, the period for placing your bids, the ending dates of the ad and practically everything else that you would want to change. That means you can do anything to achieve the results you want from the ad.
3. Advertisements on Facebook perform better when they have graphics or images
Whether you have to purchase an image, go out and take a new one, or use one of your own, it really doesn’t matter. Images simply increase the chances of achieving a higher click-through rate on the ad.
Whenever possible, think about an image that can best capture the essence of what your advertisement says, the services that you offer, and what your business has to offer. Images always speak far more than the text in an advertisement.
4. Less is better when it comes to writing advertisements
Minimal text is a sure way for Facebook ads to perform well. Do not write too much and use vocabulary that is basic and can be easily understood. Using simple action words like “get,” “discover,” or “find” is very effective.
Even if you are not using entire sentences, a short, actionable phrase can explain everything a reader needs to become a paying client. Please develop multiple phrases, test them, and determine which ones yield the best results on Facebook.
5. Focus on people who might be your new clients
If you want to focus on a specific age range or geographic area, you can do it on Facebook—and a whole lot more. Facebook has more demographics than just those two. Spend some time going through them to learn which will benefit your business the most.
Finding the right demographic might take a little bit of time, but once you do, your Facebook advertising campaigns will be significantly more productive.
Conclusion
Facebook Ads can be an excellent resource for chiropractors looking to grow their practice because of the ability to reach the target audience easily. With accurate targeting, captivating ad creatives, and promotional strategies, chiropractors can increase their online visibility and client base. Winning campaigns consistently incorporate social proof, emphasize pain points, and showcase the most effective selling features that active users engage with.
Improving and making choices based on analytics will always be important so that ROI is maximized and success is long-term. Facebook Ads allows chiropractors to increase their domain authority, traffic, and business, especially when there is stiff competition for attention in the healthcare industry. Used correctly, Facebook Ads will go a long way in serving the growth strategy of a chiropractic practice.
