To increase sales, having a good e-commerce website is important, but it’s equally important to have people visit your site in the first place. So, how do you draw in more shoppers? The answer lies in building authority for your brand across different parts of the internet, including through broken link building. Link building helps improve your site’s visibility, credibility and trust on search engines, which, in turn, helps your business.
Simply put, other websites linking back to you is referred to as link building. Having other people link back to you can guarantee improvement in your ranking on different search engines and ensure an inflow of new users to your website. The real challenge lies in figuring out how to build these useful links. In this post, we’ll share smart techniques that e-commerce companies can use to increase their authority and traffic using smart link-building strategies.
What is Link Building for E-Commerce?
Ecommerce link building is getting other websites to put hyperlinks back to your online store. The point where other reputable sites link to your pages suggests that your site is both authoritative and trustworthy, enhancing your overall link-building strategies.
These links act as “votes of confidence,” proving that your site is worth recommending. That said, link building does not happen on its own. You have to take the initiative and be tactical about enhancing your link profile through effective strategies like broken link building, one of the best link-building strategies.
These may include:
- Developing sharable content such as infographics or videos.
- Writing guest blogs on different websites.
- Promoting your content to a larger audience.
- Networking with other businesses can be a powerful way to get links and improve your site’s visibility.
Even running competitions, getting users to review your products positively, or sponsoring events can provide you with additional links.
Top 10 Effective Link Building Techniques for Ecommerce Businesses
Here are 10 powerful techniques that will help improve your website’s authority and increase traffic through high-quality backlinks.
1. eCommence with Keyword Research
It sounds basic, but to have other people find your content and link to it, the very first thing you need to do is identify what keywords people are typing on Google and searching for. You can use SEMrush and Ahrefs to gather this information, or you could use free platforms like Google Keyword Planner and Ubersuggest to discover what people are searching for.
Pro tip: Utilize broken link building to improve your site’s authority and secure quality links. Rather than focusing on high-volume primary keywords that are difficult to rank for, shift your focus to easy-to-rank long-tail question keywords that content can be tailored around, as this will allow you to provide much more value and save your spot in valuable space. More of these will increase chances of getting backlinks from low-competition articles that cover similar topics to yours but lack the depth that yours does.
2. Put Keywords in Anchor Texts that will Serve as Highlights
Have you found a backlink opportunity for your website? Congrats! But remember to use keywords on the anchor texts—the highlighted texts that point to your content—as they are a way to build valuable backlinks. Put them in the hyperlinks.
This will undoubtedly aid in increasing the relevancy of our website and help us rank higher in Google and other search engines.
3. Build Backlinks Consistently
Building backlinks should be approached as part of your SEO strategy and not considered a one-off occasion, since chances are you will not get effective results. In fact, if you want to obtain meaningful results, you must do it consistently.
Having no backlinks is like having a tree with no branches. An unlinked website is not going to go anywhere. However, growing your backlinks portfolio is like planting seeds; it requires patience and the right digital marketing strategies. Your website will grow and mature, and the global audience is sure to follow as you implement effective link-building strategies to enhance your brand awareness.
Using some SEO tools, the growth of your link portfolio can become way more efficient, benefiting the website owner significantly. One such tool is Sitechecker, which helps in the generation of backlinks as well as analyzing them in detail.
4. Create Backlinks from Relevant Domains
These two factors of relevance should concern you when implementing ecommerce link building strategies.
- To which domain do you link, and how relevant is the content you are linking from in terms of ecommerce link-building strategies? No doubt the linked content is important but also the audience on visiting those pages should understand the narrative about your site which is appearing on their screens.
- To which domain do you link, how relevant is the website? Here you need to look what is the domain authority DA of the site. That is, what is the value of this site for the search engine? The greater the DA, the greater the value of the link you get, making it essential for website owners to focus on quality links.
Check the domain and other related links to see your website’s online presence in Google searches. At the same time, ensure these are not paid hyperlinks because a lot of paid hyperlinks hurt the rank of the website (except these links are from top-rated vendors like Amazon), which is vital for any digital marketing agency.
Bonus tip: Consider using broken link building as a strategy to enhance your link profile. review websites significantly impact a brand’s online presence because Google and other search engines consider them as important signals for measuring the relevance, authority, and trust value of a brand. As these sites rank well in search engines, they may present a great opportunity for building involves valuable backlinks.
5. Make Infographics and Other Graphics Materials
Graphics, including infographics and videos, can never be outdated in social media marketing. Platforms like Facebook, TikTok, X (formerly Twitter), Instagram, Pinterest, and LinkedIn enable social media users to easily share infographics or embed them into blogs and websites, boosting brand awareness.
If you need a way to boost your social media or personal brand visibility, try developing an explanatory infographic or video. Making infographics is great to use them in a blog as well as a social media post, especially Pinterest. They are attention-grabbing and simple to understand because they tell a story. Just don’t forget to include a website link in the infographic so viewers can go to where they want to after reading it.
6. Make Content that can Easily be Shared
Out of all the ways to drive traffic to your site, creating a content strategy is perhaps the most effective. Content is information conveyed to the public—your target market, potential clients and paying customers are what will get the message out in the desired manner without costing an arm and a leg. If there is a need to drive more traffic to your premises and subsequently into your garnering revenues, then content marketing is the way.
Lastly, ensure that your content has meaning to the audience in the context of digital marketing. It holds true that any campaign aimed at link building is only as good as your content. If the content does not succeed in capturing the relevance required of it, no one will see the need to share it with their followers, and your links will not serve their intended purpose.
Marketers tend to be very focused on the message. They know what they want people to hear. They have to start working from there backwards on how to achieve that. What they ought to do is find the unique or interesting thing that captures people’s attention. Figure out what that thing is and do not think about the message at this point, focusing instead on your internal link structure.
Just find the interesting part and later determine how to hook it up to the message. If you are trying to build links, make sure that what you are publishing is indeed something people would want to read!
7. Utilize Influencer Marketing
Influencer marketing has been heavily discussed in the past and it is still doing great! What hasn’t changed is that influencers remain one of the most effective methods of reaching new customers whom you will probably not be able to reach anywhere else, be it online or offline.
If you are trying to find ways of reaching new audiences without spending money through traditional advertising methods such as commercials, print ads, or TV, then influencers are exactly what you need.
In addition, they are quite adept at creating backlinks because they frequently share their experience working with you, writing for your website, or being quoted in your article on their social media. This will increase website traffic, which positively impacts your rankings and increases backlinks.
8. Use Guest Posting to your Advantage
Guest submissions are among the most well-known methods of acquiring high-quality backlinks from other sites.
The greatest advantage of guest blogging is that you don’t need any advanced skills or technical expertise; all you have to do is look for a blog that is related to your niche and write them an email proposing your article!
If they find it pertinent and consider it beneficial for their readers, they will publish it on their blog and acknowledge you as the author. It should be noted, however, that most of these blogs allow only two backlinks per post.
9. Conduct Competitions and Giveaways
An even better method of promoting your content and business to your target audience is by running a competition or giveaway.
These types of giveaways are a means of rewarding people for winning or another form of compensation to motivate people to share their blog posts or website links. They get your online facelift and provide attention, hence, they are very useful for building backlinks too.
10. Not to forget your local community
Local SEO is concerned with the optimization of a website for a particular geographical area and getting listed in local searches. When a local keyword is typed by a user, the first result that should be returned is one that has been optimized for that keyword through effective link-building strategies.
Illustration for top results for identifying keywords “best restaurant in Los Angeles” can be part of the best link-building strategies.
In essence, these landscapes of a search engine aim to achieve 2 objectives: improve the behavior of the target region with strategic optimizations while tying campaign efforts to friendly “guesses” using local keywords.
Here are the approaches that will optimize a website for local SEO keywords:
- Add local keywords to the title tag of the homepage or landing page used on your site’s browsing page as a welcoming page to enhance your digital marketing efforts.
- To enhance the content of your site’s HTML, add text to the “<a>” tags; this can be done by writing the exact words inputted into the search query box by the user when they intend to access your links.
- Write reviews for attractions, hotels, and restaurants that have local appeal and relevance.
- Put locally relevant social media icons in the “<a>” tags of your website’s headers. This may help you reach new audiences on social platforms like Facebook, Twitter, and Instagram, as well as Google My Business, enhancing your link to your site and improving your SERPs.
Link to other websites targeting your business keywords that show up in the top ten results. You are likely to rank better in search engine results if these other websites—along with yours—are using the same keywords. It is too easy to think that ranking high on Google or Bing means you are doing well. However, searches within the region can prove to be very helpful for gaining new customers and leads for your e-commerce store.
Conclusion
As we have observed, link building is more than just an SEO strategy; it is an engine of growth for ecommerce businesses. Tactically connecting your website to others via link building creates robust lines of communication using valuable content, partnerships with influential people, and digital PR campaigns, which will in turn improve your site’s visibility, authority, and organic traffic.
Don’t forget that building links is a long-term endeavor, not something that can be accomplished in one quick attempt. It demands ongoing work, creativity, and the cultivation of real connections. Nevertheless, the payoff in cultivating brand recognition, improving search visibility, and boosting sales is significant.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.
