In the competitive world of e-commerce, standing out from the crowd can be a significant challenge. This case study showcases how SwiftPropel, a digital marketing agency specializing in SEO and e-commerce optimization, transformed an online store’s performance, driving traffic, improving rankings, and ultimately boosting revenue.
The Challenge
SwiftPropel took on the task of revitalizing Ozi 44 Accessories, an Australian e-commerce store specializing in 4×4 vehicle accessories. In July 2022, Ozi 44’s monthly organic traffic had plummeted to 7,200 visitors from a previous high of 15,900. The store desperately needed a comprehensive SEO strategy to reverse this trend and regain its market position
SwiftPropel’s Strategy
To address Ozi 4*4’s challenges, SwiftPropel implemented a multi-faceted SEO approach over four months, focusing on:
- Detailed Competitor Keyword Research
- Competitor Analysis
- Optimization of Existing Product Collection Pages
- Creation of Keyword-Rich Blog Content
- High-Quality Guest Blogging
- Off-Page Activities (Quora Participation and Competitor Backlinking)
SwiftPropel’s team meticulously executed each aspect of this strategy, providing regular updates to the client and ensuring all tasks were completed efficiently
The Results
After four months of dedicated effort by SwiftPropel, the results were nothing short of impressive:
Organic Traffic Explosion
- July 2022: 7,200 monthly visitors
- October 2022: 37,000 monthly visitors
- Increase: 413%1
Backlink Growth
- July 2022: 1,800 backlinks
- October 2022: 2,500 backlinks
- Increase: 39%1
Keyword Rankings
- July 2022: 1,800 organic keywords
- October 2022: 2,500 organic keywords
- Increase: 39%1
Referring Domains
- July 2022: 156 referring domains
- October 2022: 286 referring domains
- Increase: 83%1
Follow vs. NoFollow Links
- Follow Links: Increased from 138 to 441 (219% growth)
- NoFollow Links: Increased from 1,900 to 2,220 (17% growth)1
Impact on Business Metrics
SwiftPropel’s SEO improvements had a significant impact on key business metrics:
| Metric | Feb-June 2022 | July-Oct 2022 | Change |
|---|---|---|---|
| Users | 61,678 | 92,920 | +50% |
| New Users | 49,678 | 79,659 | +60% |
| Sessions | 88,162 | 139,730 | +58% |
| Bounce Rate | 53.44% | 50.01% | -6.43% |
| Pages/Session | 3.65 | 3.84 | +5.36% |
| Avg. Session Duration | 0:03:16 | 0:03:21 | +2.64% |
| E-Commerce Conversion Rate | 0.26% | 0.28% | +6.69% |
| Revenue | $244,501 | $434,381 | +77.66%1 |
Key Takeaways
- Holistic Approach: SwiftPropel’s success was due to a comprehensive strategy that addressed both on-page and off-page factors.
- Content is King: Optimizing existing pages and creating new, keyword-rich content played a crucial role in improving rankings.
- Quality Over Quantity: While the number of backlinks increased, SwiftPropel focused on high-quality, relevant links from authoritative domains.
- Competitive Edge: By analyzing and targeting competitor keywords, SwiftPropel enabled Ozi 4*4 to compete with larger players in the market.
- Long-Term Results: The improvements in keyword rankings showed stability, indicating the potential for sustained growth.
- Revenue Impact: The most impressive result was the 77.66% increase in revenue, demonstrating the direct impact of SwiftPropel’s SEO strategy on the bottom line.
Conclusion
This case study illustrates the power of SwiftPropel’s well-executed SEO strategy in the e-commerce sector. By focusing on a mix of on-page optimization, content creation, and off-page activities, SwiftPropel not only helped Ozi 4*4 Accessories recover from a traffic slump but surpassed its previous performance. The significant improvements across all metrics, especially the substantial revenue increase, underscore the value of investing in comprehensive SEO services from experienced agencies like SwiftPropel for e-commerce businesses looking to thrive in a competitive online marketplace.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.