Google Ads callout extensions are powerful tools that can enhance your advertising campaigns by adding informative elements about the products or services you provide. Callout extensions are short callouts that appear below the description of your ad and offer you an exceptional way to advertise promotions, features, or even your business.
And if you ever needed even more reasons to utilize callout extensions, advertisers will be glad to know that they can increase the visibility of their ads, the probability that users will click on them, and even drive conversions. Let’s delve into some examples of the most effective callout extensions in Google Ads designed to boost your campaign performance while ensuring your ads stand out from the competition.
What are callout extensions?
Callout extensions are short pieces of text designed to provide users with additional information that would entice them to engage with your ad or business. They can be 25 characters long or less and appear below the main description of your ad. We recommend highlighting your unique selling propositions or making enticing offers to enhance their effectiveness.
The key takeaway is that viewers who are presented with compelling ads are more likely to engage with them. In this post, we provide you, the reader, with the perfect callout extensions aimed at improving your ad campaign. Using these callouts, your business can fully utilize the perks of PPC advertising.
How to Add a Google Callout Extension?
To add callout extensions in your Google Ads campaign, follow these simple steps:
- Sign in to your Google Ads account.
- Navigate to Ads & Extensions > Extensions on the page menu.
- Click the plus button and select the Callout extension.
- Choose between the account, campaign, or ad group level in the dropdown menu.
- Create your new callout.
- Sign in to your Google Ads account.
- Navigate to Ads & Extensions > Extensions on the page menu.
- Click the plus button and select the Callout extension.
- Choose between the account, campaign, or ad group level in the dropdown menu.
- Create your new callout.
- Once done, save your new Google Callout extension.
Remember, you have the option to use automated Google callout extensions based on your ad content and performance, or you can opt to use manual extensions, giving you control over the callout text.
Why Use Callout Extensions? Advantages
Callout extensions provide opportunities for revenue and sales growth. Here are some of these benefits:
Boost your CTR
Search users are more inclined to click on an ad with additional brand information as compared to the ad without this feature. This means that Google Ads callout extensions can increase your website’s traffic by improving your click-through rate (CTR).
Underline important product features
Through an additional text line in your Google Ads, your customers can know what makes your product unique compared to other products. For instance, how many of you would not want to click on an ad that says, “FDA approved” and “lifetime warranty”?
Beat the competition
You cannot compete successfully without differentiating your service offerings in the market. Google Callout extensions enable you to highlight the best features of your business so that you can defeat the competition and take control of the marketplace.
Demonstrate product value
Highlighting the value your product brings to customers within thirty characters is quite difficult. However, an extra line of text can enable you to explain why your product is a good investment and how it fulfills the customers’ needs.
Target audience on mobile devices
Google provides mobile-targeted callouts that can go a long way in converting potential customers on mobile phones and tablets. In contrast, you have the option to hide callouts from certain devices.
Impressive Examples Of Google Ad Callout Extensions
Callout template suggestions for B2B advertisements
Understanding how value and professionalism intersect is critical in B2B communication. Callouts can be used to communicate competitive advantages, services, or credentials that distinguish your business and the products offered. Here are examples of Google Ads extensions:
Example 1:
Example 2:
Example 3:
- 24/7 Customer Support
- Bulk Order Discounts
- Easy to Use Software
- Custom Solutions Available
- Auto Syncs Across Device
- Dedicated Account Manager
- Schedule a Demo
- Ideal For 100+ Employees
- Integrates with XYZ
- Free Trial Available
Callout template suggestions for B2C advertisements
In B2C sectors, nurturing a relationship with a customer has to be personal and almost instant. Use callouts to publicize e-commerce money-back offers, discounts, and features that link to the landing page of the product. Some ideas are:
Example 1:
Example 2:
Example 3:
- Free Shipping
- 24/7 Customer Support
- Easy Returns
- Exclusive Deals
- New Arrivals
- Limited-Time Offers
- Loyalty Rewards
- Customer Reviews
- Handpicked Selection
- Eco-Friendly Options
Best Practices for Using Callout Extensions
Remember the following suggestions to achieve the best results with callout extensions:
- Brevity: Make sure your callout extensions are concise, stick to the allotted character count, and directly address the topic.
- Spotlight USPs: To grab attention, make the shine out on unique selling propositions. This strategy will boost ads and give your business a competitive edge.
- Create Urgency: Beast phrases like “Limited-Time Offer” or “Act Now!” urge users to act fast.
- Optimize and test callout extensions using A/B tests to figure out which ones work best with the users. These strategies can increase the performance of your PPC campaigns and overall engagement.
Guidelines for Google Callout’s Extension
The suggestions provided for callouts must be recorded on Google’s recommendations. This step ensures your callout extensions work, get approved, and perform as intended. Here’s a breakdown of primary guidelines that come to mind:
- No attention-grabbing symbols and punctuation marks: Do not use overdone exclamation marks for a message that doesn’t require them. The only symbols allowed are %, & and +.
- No emojis: Emojis aren’t professional and are not used in any form.
- No duplications: Callout texts must not be similar to other callouts, ad text, or site links in your campaign, ad group, or account.
- Trademark policy: Ensure you possess the necessary authorizations for any trademarked terms that are integrated into your callouts.
- Stick with the rules: Follow the guidelines for character limits and sizes in Google Ads.
To wrap up
In conclusion, it is clear that Google Ads callout extensions can enhance both the performance and the overall results of your ad strategy if used properly. Make sure that you describe your unique selling points in a way that is straightforward, specific, and value-driven to make use of your promotions and callout extensions adequately.
