With how competitive dropshipping can be, it can be more difficult to keep up. What if we told you there’s a way to know how other businesses are succeeding? This is the exact reason why Facebook ad spy tools exist. These spy tools help gather competitor ad intelligence, which then aids in product and campaign planning. In this article, we will describe in detail how these tools ensure dropshipping success.
What Are Facebook Ads Spy Tools?
Facebook ad spy tools are tools that allow users to track different businesses’ ads on Facebook. They show what products are being advertised as well as how they are being advertised, helping users understand relevant advertising strategies.
Facebook has been identified as the most commonly used social media platform for marketing. For this reason, free Facebook ad spy tools can be useful for dropshippers who want to take advantage of them. These tools are especially useful for improving ad campaigns without incurring additional costs on services that would otherwise have to be paid for. They provide us the capability to get ideas for our ads, discover trending products, and even devise new marketing strategies.
Best Facebook Ads Spy Tools
1. Anstrex
Anstrex is an incredibly versatile multi-platform competitive intelligence tool that provides valuable insights into various advertising channels.
Anstrex boasts an impressive feature set, allowing users to spy on pop ads, push ads, native ads, TikTok In-Stream ads, and most importantly, Facebook Ads. This capability makes understanding your competition much easier.
2. AdEspresso
AdEspresso spies on Facebook and Instagram as their main advertising channels. They also autopost tweets and ads on other social platforms. These are not explicit spying tools but offer advanced searching options for finding competitor ads. Moreover, it gives a wide range of features for managing ad campaigns so you can build and optimize your own. AdEspresso is a user-friendly platform that caters well to both beginners and experienced advertisers.
3. PowerAdSpy
Because of its robust features, PowerAdSpy takes the first position on this list. Its most striking feature is how it integrates with all the major social networks and even Google. Then there is the impressive collection of over 350 million ads from more than a hundred countries.
Taking a quick glance through PowerAdSpy’s “features” page will reveal that it claims to uncover hidden niches and profitable projects for users, and this is very close to reality.
PowerAdSpy allows users to filter by ad placement, such as newsfeed or sidebar. In addition, users can see extensive ad analytics right on the dashboard and click to visit the live ad postings right from the platform.
4. AdSpy
AdSpy is an incredibly competitive ad intelligence tool that allows you to analyze other competitors’ campaigns within your niche. The database is also packed with over 80 million ads in 88 languages for 198 countries from over 13 million advertisers.
It also has some great ad spying filters, which will help you narrow down the targeted campaigns with amazing accuracy. Try using it to spy on Facebook or Instagram ads, and don’t forget to use the filters for ad copy, ad comments, landing page URLs, ad types, daily likes, and much more.
5. BigSpy
BigSpy is also well known with beginner marketers as they provide free access to a giant database of Facebook ads. The only downside is that the free plan is very limited in the number of searches and the amount of data that can be exported, but it’s still a good choice to start ad spying without much investment. Competitor alerts and landing page analysis are also part of BigSpy’s offer to keep users updated.
6. Dropispy
Dropispy is an ad spying software specialized for dropshippers that enables them to spy on their competitors’ Facebook ads. With AdSpy being the mother company, Dropispy stands out and features additional tools that ease social media advertising for users.
If you’re a dropshipper, Dropispy is a recommendation that can be useful. It comes with a dashboard that contains the top stores in dropshipping and allows users to visit the websites and analyze the ads. You can also view the best-selling products from those stores and the corresponding ads for these products.
7. MagicBrief
Like MagicBrief, another software is used to track Facebook ad campaigns of competitors, although not as closely as AsvertSuite. MagicBrief started out as an advertising collaboration platform before changing focuses definitely with the introduction of the software.
MagicBrief launches a Chrome extension that allows the user to ad advertisements on TikTok, Instagram, and Facebook using simply a single click. Instead of cluttering the extension with multiple functions, the developer chose to create a “Magic Dashboard” where users can store all saved ads. Users can also invite other users, which allows them to store ads on the member’s dashboard.
Why is it essential to monitor Facebook ads?
Facebook ads are everywhere. Every time you open the app, an ad appears, so why might there be a need for a tool to monitor Facebook ads?
As a dropshipper, you need to be in sync with what is happening in your field or niche area. Ad spying is not a new trend among marketers. Before the advent of the internet, it was simpler because ads were broadcasted on television, radio, and print media.
The constant chatter today makes it nearly impossible to monitor what your competitors are doing and why they are making so many sales. In addition to visibility, here are a few reasons why you require a tool for spying on Facebook ads:
- Understand social phenomena
- View productive advertisements
- Find untapped markets that you do not advertise to.
Let us delve deeper into all of them.
1. Keep an Eye on Social Trends
Not all dropshippers take the time to research trends and ads. However, once you start selling anything, you will have to invest your focus on it eventually. If your timeframe was about getting to the middle stages, that period would take longer than you anticipated it to.
With the various Facebook ad spy tools, it is fairly easy to find out which videos are popular and going viral. Noticed by many companies, these videos function as advertisement trends, and you should rely on these trends and do capitalizing. Here are some of the Facebook trends that stood out in the past:
- Ice bucket challenge: This challenge was done to raise money and create awareness for amyotrophic lateral sclerosis or ALS. As part of the challenge, you either had to dump a bucket full of ice on yourself and post a video of it or donate within 24 hours.
- Bitstrip: These cartoons displayed people and their friends performing mundane daily activities. The cartoons were pathetic, to say the least, but Bitstrip’s popularity was undeniable.
If you’re aware of social media trends and what goes viral, you most certainly can pull off participating in the idea as part of a social community. Record a video, use it as an advertisement, and people who view your advertisement will begin to think that you empathize with and support their social causes to a reasonable extent, establishing your brand.
2. Look for ads that Work
If your advertisement stands out among thousands on Facebook, it may not receive the attention and success you anticipate. Use a tool that can help you track Facebook ads like these because they yield great results.
All these are ads for the flying toys or drones. From this feed, we know all these received thousands of reactions. As a seller, you can select what to observe from these ads, considering that there was a positive reaction from many people.
From here, you already understand how to create an ad that appropriately addresses and engages the audience.
3. Figure out what other markets you are not targeting
The final justification for using our Ad Spot Facebook ad spy tool is to enable you to see unexplored markets. Perhaps you are only targeting the USA because you didn’t know there are other markets available. This drone ad has over twenty thousand reactions, and we didn’t think the USA was the market for this product. As you can see on the right, this ad’s target market is mainly Belgium.
Conclusion
In the last place, Facebook Ads Spy Tools have inescapable reasons for every marketer willing to get an edge in the online world. Learning from competitors’ ad strategies leaves marketers with a lot to gain and helps them figure out how different ad approaches can foster creativity within their campaigns. These tools not only assist in understanding what works but also aid in avoiding wasting money by letting others do the failing for you. With thorough information about the users’ interaction and the ads, marketers are able to improve their ROI effectively.
When devising your next marketing strategy, always keep in mind that possessing the correct spy tool will dictate whether you succeed or become stagnant. Please consider utilizing these resources to enhance your marketing strategies.
