An established American candy manufacturer based in Indiana, known for its licorice products, faced a significant challenge. With multiple e-commerce and marketing sites catering to different brands, products, and target audiences, the company’s small team struggled to drive traffic effectively with limited resources. They needed a solution to manage their diverse online presence efficiently while boosting organic visibility and revenue.
The SwiftPropel Solution
SwiftPropel stepped in with a comprehensive strategy leveraging advanced SEO tools and techniques:
Keyword Research and Organization: SwiftPropel helped set up strategic keyword groups and page groups across all sites, allowing for efficient tracking and analysis of keywords across different site types.
Workflow Optimization: Implementing clear, repeatable workflows for competitive analysis, content creation, and opportunity identification streamlined the team’s efforts.
Visibility Enhancement: Custom dashboards were created to increase visibility, analyze data, and prioritize projects efficiently. Distinct page groups for each brand, product line, and content type highlighted gaps in traffic and revenue.
AI-Powered Automation: SwiftPropel introduced zero-touch automation features to accelerate page 1 keyword growth. AI-assisted content generation helped scale SEO efforts, freeing up time for the small team to focus on bigger initiatives
Results
By leveraging SwiftPropel’s expertise and tools, the American candy manufacturer achieved remarkable results:
160% increase in Page 1 Keyword Rankings: Over 1,700 keywords moved to page 1 of Google search results.
240% lift in Organic Traffic: A significant boost in visibility translated to a substantial increase in website visitors.
95% growth in Organic Revenue: The e-commerce team hit $1 million in sales, attributed to the organic channel.
The candy manufacturer’s e-commerce Content Strategy Manager stated, “SwiftPropel has played a major role in the revitalization of our DTC and B2B websites. Our focus on quick wins projects, specifically category page optimization, has helped us increase traffic to our sites and dial in on content that resonates with our consumers and buyers, ultimately assisting in revenue growth
Looking Ahead
With SwiftPropel’s all-in-one platform providing research, automation, reporting, and AI-powered recommendations, the candy manufacturer is now replicating this successful roadmap across their other brands.
The impressive financial results have elevated SEO’s priority within the company, paving the way for continued sweet success in the digital realm.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.