Are you looking for consistent leads for your roofing company? Traditional advertising methods usually include reaching the technology-savvy clients that leave roofing services unnoticed.

Roofing PPC advertising can be done especially through Google ads. It is an effective way to put the company in front of the customers. The use of PPC ads with other roofing marketing strategies like SEO and social media allows customers to search for the company they require.

In this article, you can learn all about roofing PPC advertising. That includes the advantages of PPC ads, why roofers choose Google ads and set them up and ensure that ads generate leads for the roofing firm.

What is roofing PPC?

Roofing PPC is a paid marketing approach that allows roofers to acquire more qualified leads by placing ads on search engines and social media platforms. Advertisers, like all other types of pay-per-click advertising, only pay a price when someone clicks on their ad.

Roofing PPC refers to a marketing approach. It enables roofers to acquire some qualified leads to place ads on search engines and social media platforms. Advertisers like all other kinds of pay-per-click ads. Ad campaigns can be created for Facebook and LinkedIn platforms.

What Are the Benefits of PPC Ads for Roofers?

Google Ads for roofing companies offers several benefits, making it a good choice among several fields. Below are the main benefits:

Targeted keywords: This makes sure that ads reach potential customers searching for roofing solutions.
Budget flexibility: This enables cost-effective advertising created according to the business requirements.
Detailed analytics: It offers detailed data to track performance. And also to allow continuous optimisation and increase in ROI.
Local Service Ads (LSAs): LSAs place your company at the top of search results with the “Google Guaranteed” badge, increasing trust and credibility. These ads are priced per lead, ensuring cost-effectiveness and legitimate queries.

6 expert roofing PPC tips to get more leads

To get the desired results from the marketing campaigns, follow some of given tips below to take PPC advertising to the next level. As it will build trust and credibility.

Look for high-intent PPC keywords

Instead of targeting broad keywords, use a mix of generic and specific, high-intent, long-tail keywords to attract relevant and ready-to-buy customers.

To begin keyword research, think about roofing keywords that homeowners are likely to use to identify roofing companies. After brainstorming keywords, utilize the Google Keyword Planner to determine their average monthly search volume, competition, and bid range.

Use negative keywords to refine ad targeting

The use of negative keywords is useful. It helps to make sure that ads do not appear in searches for specific keywords. Search for the negative keywords that are connected with roofing. Like “commercial”. This will improve the ad targeting process.

Include a clear call to action (CTA) in ad copy

Whether you’re running Google Ads, Bing Ads, LinkedIn Text Ads, or Facebook Ads, your PPC ad copy should include a clear call to action. This will help people comprehend what to do next and what will happen if they click on your ad.

Optimize advertising campaigns for mobile

PPC campaigns need to be mobile-friendly. Many people in the targeted market search on mobile devices. And mobile devices account for 54% of the total world’s web traffic. PPC ad campaign optimisation for mobile ensures that the landing page loads faster on mobiles.

It must have simple navigation, click buttons, and full forms on small mobile screens. Phone calls need to be generated from PPC ads. Use click-to-call ad extensions. This makes it easy for the users to contact the company immediately.

Make sure the landing page aligns with the ad copy

The quality of the landing page that visitors arrive at after clicking the ad can make or break a roofing PPC campaign. The landing page copy should be compelling, persuasive, and in line with the ad copy. This ensures a smooth transition from the ad to a landing page.

Many PPC advertisers incorrectly direct all PPC ad traffic to their website’s homepage. The main page is extremely large, with multiple pages to navigate. To achieve the best results, divert ad traffic to a landing page that specifically addresses the user’s query and search intent.

Track and optimize your PPC ad campaigns

If you want to optimize your pay-per-click ad campaigns for the best results, track your results and make changes based on what you discover. You may even perform A/B testing on various creative and targeting choices until you find a winner. Key metrics to track your PPC ad performance include:

Click-through rate (CTR): The rate at which a percentage of people can see the ad and click on it.
Cost per click (CPC): It is the amount to be paid when someone clicks on your ad.
Conversion rate: A percentage of people who complete the action after clicking on the ad.
Return on ad spend (ROAS) –The money spent on ad campaigns brought in as a percentage of the overall ad spending.
Quality score: The score to measure the keyword, ad and landing page relevancy. This affects how much you pay for the ads.

How to set up PPC ads for roofing businesses

The setting up of the PPC ad campaign is not tough. Until you are specific about certain components. As there are many PPC advertising platforms, we will focus on Google ads.

Campaign objective and type

When you first establish a new campaign, you will be asked to select a campaign goal. For this example, suppose our PPC approach is centred on lead generation. Click Leads > Continue.

After choosing the campaign objective, pick your campaign type. You’ve got a few options:

Performance Max: It helps to generate leads on Google platforms for ad optimisation.
Search ads: Use text ads to bring in new leads from Google Search.
Display ads: Reach potential customers across millions of sites and apps.
Shopping ads: Promote your products using your Google Merchant Center account data.
Video ads: Create video ads that appear on YouTube.
Demand Generation: Drive demand and conversions using image or video ads.

PPC ad campaign goals

The next step is to determine your lead conversion targets. You can choose whether to receive form submissions or phone calls straight from the advertisement or your website. Let’s choose phone calls. Google Ads will request your phone number later.

Leads can call your company directly from the advertisement by clicking the phone icon. Set up pay-per-click call tracking to monitor the number of calls generated from your ads.

Now’s the time to give your campaign a name. Do not think too hard about it. Your team will be the only ones to see the campaign name. Make sure it stands out from your other Google ad campaigns.

Bidding options

Next, we’ll discuss the bidding approach. Select between conversions, conversion value, clicks, and impression share. You can also specify a target cost per action and limit your bids to new clients.

Campaign settings & Targeting

Now it’s time to select your campaign’s settings and targeting options. Decide whether you want to reach your target audience through both the search and display networks.

PPC keywords and ad creative

Once you’ve identified the best keywords for your PPC campaign, add them to the ad group.

Once your keywords have been determined, write your paid ad headlines and descriptions. You’ll also enter the URL for the landing page or contact form that your ad will direct them to.

Campaign budget

At last, choose the marketing budget. Decide upon the total daily budget. Set an average daily budget to make sure that monthly advertising expenses are less than the daily budget. You can evaluate all of the information before launching your PPC ad campaign. You’ll most likely need to adjust your advertising over time based on your outcomes and the data you gain from tracking your campaigns.

How Does PPC Advertising Work?

Google Ads is the most popular ad network because of its over 90% search engine market share. Other options include Microsoft Ads, LinkedIn Ads, Bing Ads, Twitter Ads, and Meta Ads for Facebook and Instagram.

These platforms use a bidding process in which advertisers submit the highest bids they are willing to place per click to obtain ad space for crucial keywords or keyword groups relevant to their roofing companies.

While the algorithms of these platforms differ, most evaluate the price you are ready to pay, the quality of your ad, and your competition when deciding where your advertising will appear. Once ads are placed, they can be triggered in two ways, depending on the ad kind.

Costs of Roofing PPC

The cost of roofing PPC advertising can vary greatly depending on the size of your campaign, the platform you use, and your geographic targeting. Typically, agencies charge 10% to 20% of your advertising spend.

For example, if you spend $5,000 each month, you will pay an agency between $500 and $1,000 in addition to your advertising budget. Alternatively, some companies charge a set monthly fee that ranges from $1,500 to $10,000.

How to Create an Effective Roofing PPC Campaign

The following are a few strategies we use to ensure successful ad campaigns for many roofing companies.

Furthermore, focusing on roofing PPC advertisements is critical for ranking high in sponsored search results and should be an important component of your overall approach.

Determine Your Budget

A successful PPC campaign is not isolated. As a result, while determining your PPC ad budget, keep your overall marketing objectives in mind. Some factors to consider:

What are the objectives of your PPC campaigns? Lead generation or brand awareness?
What is your roofing website’s lead-to-client ratio? In other words, how many leads are required to meet your desired client intake?
Are you doing any complementary initiatives to help your PPC performance?

Once you have the answers to these questions, you can determine how much you want to spend on pay-per-click advertising.

Research Roofing Keywords

Keywords are the “nerve centre” of any PPC campaign, according to search engine watch, because their proper selection pushes people to click your ads and sets expectations for the services and goods your roofing company provides.

When conducting keyword research and brainstorming roofing keywords, keep in mind seasonality, competition, and geographic variance. These criteria will assist you in capitalizing on various keyword groups—your advertising strategies will most likely change based on the time of year.

Conclusion

PPC provides numerous benefits to your roofing marketing approach. However, running your own PPC roofing advertisements is not a straightforward task, especially when your marketing money is at stake.

This is why we advocate using a roofing PPC business. When you work with marketing experts for PPC management services, you can be confident that they will do all they can to achieve the greatest results for you.

What is the best part? You can focus on your strengths, such as roofing. If you’re ready to take your business to the next level, roofing PPC services could help you attract more potential consumers online.

Drishti S.

Drishti is an expert SEO content writer at SwiftPropel, dedicated to creating high-quality, engaging content that enhances online visibility. With a strong grasp of SEO strategies and a talent for storytelling, she produces articles that captivate readers and perform exceptionally well in search rankings. When she’s not writing, Drishti enjoys staying updated with the latest trends in digital marketing and refining her skills to maintain a competitive edge in the industry.

Maximizing Your Roofing Business with PPC Management

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