Are you looking for a way to make your Facebook ads work better? All you have to do is learn how to use Facebook Audience Insights. These insights give you detailed information about the people you want to reach. So, plan, create, and run the campaigns that the targeted audience will like.
And use that information to improve the marketing plan and get more people to buy. This guide will also show how to use Facebook audience insights to make ad campaigns better and get analytics data from the Facebook scheduling tool for the business.
Table of Contents
Understanding Facebook Audience Insights
In this part, we will learn more about Facebook Audience Insights and all of its features and functions. You will also learn how to reach more people with Facebook Audience Insights.
Facebook Audience Insights is a great way to learn useful things about the people you want to reach. Better knowledge of your audience will help you make ads that really connect with your users.
Why is understanding your Facebook audience important?
By figuring out who your target group is and how they use Facebook, you can:
- Better use the money you have for ads.
- Check to see if the platform is important for your business.
- Come up with messages that really hit home with your audience.
- Make your posting approach better.
Start by looking at the most recent platform demographic statistics to get a sense of how your audience uses Facebook. Find out who uses Facebook, how often, and what they do on it. Also, see if those people are in your target group.
For example, according to Statista, 24% of Facebook users are between the ages of 25 and 34, and the majority of them are younger than 44. About 60% of app users say they are male, so the app is mostly used by men. Statista also found that 99% of Facebook users reach the site from their phones.
Where to find Facebook audience insights
There are two ways to get information about your Facebook audience from your business page. First, you can see data about your organic community, such as:
- List of people who like your page by gender and where they live
- Number of fans in total
- Metrics for reach and interest
In your Meta Business Suite, you can get this information from the Professional panel.
What Are the Different Types of Facebook Audiences?
You now know how to use Facebook Audience Insights to improve your planning. But let’s take a look at the different kinds of Facebook audiences.
Get new audiences
If you want to reach more people on Facebook, new audiences give you a lot of ways to narrow down your target audience based on where they live, their age, gender, hobbies, and behaviors. You can reach people in these groups who may not already know about your business.
Customized Groups
To get the most out of your meta ads, you need to know about custom groups. You can connect with people who are already interested in your business through custom groups.
Audiences that look like
Lookalike audiences are a useful type of Facebook crowd that can make your ads much more effective and reach more people. These groups are made up of people whose hobbies are similar to those in your custom groups.
People You Saved
When you want to reach specific groups of people, saving targets is a great way to save time and work. You can make a custom group based on certain criteria and save it to use later with saved audiences. So, when you make a new ad campaign, you won’t have to enter the same targeting choices by hand.
Five tips on how to make the most of Facebook audience insights
You now have access to Facebook Audience Insights and want to know how to get the most out of it. In five main ways, this tool can help you make your ad efforts better.
Improve Your Buyers’ Persona Profile
Use the power of the Facebook audience insights tool to make your buyer profiles better. This tool gives you useful information and data that can help you understand your audience size better and make your ad efforts more effective. You can make your efforts more effective and relevant by making your ads more relevant based on the profiles of your buyer personas.
Optimizing campaigns about devices in use by the audience
Through Facebook Audience Insights, one will also know what devices people use to access Facebook. From such information, you could craft your ad so that the users experience the best while on each of those devices.
For example, if you’ve discovered that most of your audience is consuming their content almost entirely among phone users, you could better craft ad formats displayed by phones and focus on mobile placements. Use the interests of the connected audience.
Divide demographic information into groups of different people
You can view Facebook audience insights in the Age & Gender section and find top age groups or male/female ratios. Such targeting could help your ads get more effective and reach a more significant percentage of buyers interacting with them.
Separate location data into groups of different people
To successfully divide location data in Facebook Audience Insights, find locations that stand out and use the location filter to create new audiences. You can use the demographics of the audience in your ad copy or creative to make it stand out and get to know them better.
This could help one get back for their ads by making those ads most effective. On the Insights page of the group, click “Facebook Ads Manager” to create ad sets through saved groups. Click on the audience tab when you get there. Here is where you can find all the audiences you’ve saved and change or look over the information.
Next, pick the group you saved that you want to use for your ad campaign. Click the “Create Ad” button after your selection. This action prompts Facebook Ad Manager to fill in a new ad set with your selected audience automatically.
5. Use Advanced Filters
Well, just go way beyond such simple demographics and add some advanced filters on interest, behavior, and connection. Thus, you delve deeper into what audiences care about when they purchase and what they do online so that a more targeted and effective marketing strategy is possible.
Conclusion
You must understand how to unearth the right audience to milk the most out of a Facebook plan. Optimize and grow your audience with built-in audience data tools from Facebook and a solid social media management platform that converts your business into more money.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.