The People Also Search For tool was quietly rolled out back in 2018 to help users who were searching on Google find more options if they didn’t quite get what they were looking for.
If you search for “how to improve photography skills,” one of the things you might find is “improve photography skills.” If he types in “How can I become a good photographer?” Google tends to display a variety of articles, and honestly, a lot of them might not be what you’re actually searching for.
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If you’re looking to improve your photography, try searching for phrases like “photography strategies” or “improve photography examples.” These can help you find the answers you need!
What are the “People Also Search For” keywords?
One suggestion that Google uses is called “People Also Search For” (PASF). When you search for something on Google, click on a result, and then head back to the search results page, you’ll often see a box pop up right below the link you clicked on.
This “People Also Search For” box shows a bunch of related search queries that others have typed in. Recommended terms assist users in discovering more relevant content and help companies grasp user search behavior to enhance the search engine experience. They show what a person is interested in when looking up a topic or related topics.
What ‘People Also Search For’ Does for SEO
That gives us insight into what users are looking for after they search and what catches their interest. That’s important because, with its help, we can figure out what consumers generally need.
‘People Also Search For’ helps us with our content planning too. We can create content that really connects with people and addresses their questions, which makes the user experience even better.
Plus, creating content based on search trends can really help improve a site’s ranking. Having more relevant searches will surely bring more visitors to the website.
So, People Also Search For is like an SEO secret weapon that really boosts your SEO game to a whole new level of greatness.
#1: Know what people want
The ‘People Also Search For’ feature gives us a peek into what users are interested in, and that really helps shape the content we create. Understanding what users want is really helpful for a few key reasons:
Writing about hot topics really grabs readers’ attention and adds value to your content, which keeps them on your site longer.
SEO Boost: When your content meets user needs, search engines take notice and rank your site higher in search results.
Getting to know what users really want helps them find exactly what they’re looking for. That’ll definitely bring them back, and that’s a positive signal for SEO.
Lower Bounce Rates: When you have useful content, it helps keep people on your site longer and reduces the chances of them leaving. This might be a way to let search engines know that customers are probably going to find some value here—Google could pick up on this and maybe boost your SEO.
Basically, understanding user intent through PASF helps create a more effective content strategy, which in turn boosts SEO performance and keeps users more engaged with the material.
#2: Research content ideas
Your content must be of high quality and relevant to searches, with the goal of later being able to raise your page ranking on Google in relation to Google. It is important to understand customers’ unique content needs.
The right material lies in the right ideas, and PASF will help you generate those. For that, all you need to do is type a topic you are planning to write about within Google and look for suitable “people also search for keywords.”.
Use those keywords to find the top-ranking pages of those search engine results. It is probable that when accessing these pages and continents, the right ideas for your page’s content will be provided. In the end, this all contributes to the general authority of your website and the relevance of the information.
#3 PASF for FAQ brainstorming
Even though the FAQs section can grab a visitor’s attention, there’s also a pull to consider leaving that section off your page. When you get a handle on their issues and the possible fixes, you really boost user satisfaction.
Keep in mind that the answers your audience is looking for can be found in the FAQs. The FAQ topics really connect with your audience because they come straight from the Google database.
Have a good look and pick out the terms that will come in handy. Next, let’s refine these; adjust the keywords to create effective related questions that would fit well in the FAQs on the page.
#4 On-Page Tune
On-page SEO refers to the techniques you can control that help boost your website’s ranking. One of the top on-page SEO strategies is definitely keyword usage, and it’s something you really shouldn’t overlook.
It’ll really help you out in finding the right keywords for on-page SEO with PASF. Get the right PASFs and weave them naturally into the page’s content. Try not to overdo it with the “People Also Search For” keywords on your search pages; instead, use them in the right headings.
#5: Use PASF to Explore Long-Form Content
Take a closer look at long-form content with PASF. Chances are, you’ll be adding quite a few elements to the content, like headlines, titles, meta descriptions, subtopics, and more.
Having a bunch of keywords and content ideas really helps keep things consistent and high-quality right from the start. PASF helps you find more similar keywords and share your content naturally by generating new ideas and keyword suggestions.
#6 Youtube Video Used for SEO Ranking
So, it’s all about using YouTube to boost the ranking of your videos in search results on the platform. Make sure to include relevant keywords in your videos to help boost your ranking on search engine result pages. Try using a keyword research tool to discover popular search terms that relate to your topic or area.
This way, you can pinpoint the ideal keywords. Once you make this decision, it’s a good idea to include the selected keywords in your video’s tags, title, and description. Also, you can improve your videos using an online YouTube video editing tool to make them more user-friendly.
One smart way to boost your SEO rankings is by using the PASF (People Also Search For) feature on YouTube. Connecting your video to the relevant organic search results and questions shown in PASF can really boost its visibility and ranking.
#7: Improve old content
The “People Also Search For” (PASF) feature offers a lot more than just a little chance to create original content from the ground up—though that’s definitely awesome as well. This feature gives a bunch of chances to enhance content that’s already been created or is just hanging around. Here’s how it goes:
The PASF can offer fresh ideas for projects that connect to your past work. The new ideas are way better than you ever imagined. This new knowledge can really help boost the value of what you already have and make it more appealing to your audience.
PASF can jot down new words that relate to your topic. By including these keywords in your existing blogs or articles, you’ll make it easier for people to find them online. Updating the content with PASF helps keep it fresh and relevant. This way, your contributions become SEO-friendly and also encourage visitors to engage with what you’ve created.
People Also Search For (PASF) vs. People Also Ask (PAA)
After conducting an initial Google search, Google recognizes “People Also Search For” as an additional search term that users may use.
The queries that people ask in relation to a particular term are categorized as “People Also Ask” (PAA).
People also search for
Folks often look for If a user clicks on a search result and then goes back to the SERP, this feature will appear. Google would see this as that person struggling to find what they’re looking for, so it gives them a list of search queries instead. This really opens up more options for users, and one of those might just hit the mark when it comes to what they’re actually looking for.
People also ask
So, what are people curious about? When you look at the search results, you’ll notice a bunch of questions related to what you originally searched for, and they pop up in drop-down lists. When you click, a box pops up that displays the query and the source URL for it. This approach gives users a much better searching experience and helps them dive into related topics with direct answers to similar questions.
Alternative for (PASF) Keywords Research Tools
1. Google Search Console
Google Search Console allows business owners to monitor and maintain their site’s presence on Google search results and search engine results pages and gives them data on monthly search volume.
The Search Analytics feature in Google Search Console will show the current list of keywords your site is ranking for. It helps in finding PASF keywords.
Find out what keywords are bringing visitors to look at your site, and maybe find closely related keywords you would like to target.
2. Google Trends
In addition, you can track the search volume of specific terms or topics over time with Google Trends. Google Trends allows you to recognize how popular a given keyword is and whether it is worth covering.
Apart from that, Google Trends will also show you the most relevant topics and questions people are likely searching for. You might actually be able to find a PASF keyword that you never even thought of while looking deeper into the related searches.
3. KeywordTool.io
KeywordTool.io: This tool generates keyword ideas by leveraging Google Autocomplete. Enter a keyword and get a list of related keywords that others are searching for.
This is another area in which KeywordTool.io offers advice on long-tail keywords that can be much more specific and particular. It helps you grow the list of your keywords and identify PASF keywords that you may not even be aware of.
4. AnswerThePublic
AnswerThePublic is a technology tool that mines ideas for keywords using user queries on a given topic. By entering a keyword, you get a list of questions that people usually ask.
What’s more, AnswerThePublic suggests related keywords and phrases for you to optimize your material better for search engines. Through this, you can easily pinpoint the PASF keywords related to the inquiries your potential clients are making.
5. Ahrefs Keywords Explorer
Ahrefs Keyword Explorer is a comprehensive tool for keyword research. It provides accurate data on keyword volume, keyword difficulty, and related keywords for any term you look up.
Ahrefs lets you discover related keywords to target by checking out what keywords your competitors are currently ranking for in search engines. Ahrefs Keyword Explorer really helps you focus on your keyword targeting by showing you the estimated traffic and clicks a keyword could bring in.
Conclusion
Make sure to take advantage of the “People Also Search For” (PASF) keywords when you’re working on SEO for your projects. So, by putting this knowledge to use with PASF, you can really improve your keyword strategy, make your content more relevant, and effectively meet the needs of your target audience.
This can really help you find a bunch of other similar search terms that relate to user intent. This really helps boost the search engine ranking and attract more readers by offering them deeper and more valuable information. Creating fresh, keyword-focused content and refreshing older posts will help keep your website engaging and up-to-date.
Plus, internal linking really helps boost your site’s optimization by making it easier for both your visitors and search engines to navigate through the content. Feel free to keep tweaking them as you go along by checking your plans and looking at performance metrics to help you improve or adjust to new trends. Make the most of the seven reliable tactics to really boost those PASF keywords. This way, you’ll see an increase in website traffic and a nice improvement in search engine visibility. Stay engaged, respond to what’s happening, refine your approach, and watch how your efforts pay off.
Komal is a dynamic and results-driven digital marketing professional with a passion for leveraging innovative strategies to drive business growth. Her expertise spans across social media marketing, content creation, SEO optimization, and data analytics, making her a valuable asset in the ever-evolving digital landscape.