A white-label PPC management agency is a company that helps other companies and/or agencies with PPC ads under its own name. There are white-label PPC agencies that work like white-label SEO agencies. They let clients offer PPC services without having to hire their own PPC team from scratch.
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White Label PPC Management: What Is It?
“White label” can mean a lot of different things. The process is to buy a product or service from someone else, brand it, and then sell it under your own name. As a digital company, you are adding PPC marketing, a third-party service, to the things you already do, but you either don’t want to or don’t offer yourself.
Should you decide to hire someone else to run your pay-per-Click campaigns, you would hire a white-label PPC company like InvisiblePPC to do it for your clients. The client stays with you, but they do the work. The relationship stays within the company. results in a big drop in overhead costs while still giving the client high-quality work. They don’t know that the boring work was already done by someone else.
White-Label Marketing Services’ Benefits
White-label marketing services are helpful because they let an agency get specialized knowledge, make more money, make customers happier, and give more services.
Grow your business
By adding PPC and Google Ads to your agency’s portfolio, you’re able to benefit both your business and your clients’ businesses.
Track your metrics and conversions
An effective White Label AdWords (or Google Ads) conversion campaign drives plenty of traffic to each targeted website and offers an increase in ROI, which is great for both you and your client. Best of all? These numbers are completely trackable.
Build a Better Bottom Line
All businesses are concerned about the same thing: the bottom line. When you target the ideal customers, you have far more effective Google Ads campaigns and generate more momentum in each stage of your sales.
White-label PPC vs. in-house PPC management
You can decide to bring your PPC management in-house by hiring a permanent employee rather than contracting it out to a white-label company. There are a few factors to take into account before moving forward with this, much like the choice you make when selecting between a contractor and a white-label agency.
Once more, there is no definite right or incorrect response. It is dependent upon your management style, your experience and goals, the stage at which your company is at, and the development projections. Let’s examine some of the most significant distinctions between the two, though.
Internal Solution for PPC Management Managing pay-per-click ads in-house
If you choose to do these things yourself, here are some things you should think about:
1. Hire and train
It costs money to teach a current team member new skills so they can start providing new services, like PPC management. According to a study by the Association for Talent Development, it costs companies an average of $1,242 to train a new worker.
You also have to wait a certain amount of time before you can be sure that this person is ready to do this job to a level that you’d be happy having clients see. It might happen right away, or it might take a few months. Think about that plan and the time you might lose if you work with a white-label partner to speed up your PPC service.
You’ll also have to pay to hire someone. Probably, this will cost money in the form of job ads or staffing agencies. It will also take time because of the time needed for interviews, hiring, and training new workers.
2. Potential not used
This is something you may find when you go in-house: you might not have enough work for that one person to do full-time, especially on the first day. There is finally someone who works for the company in several roles so that they can get paid full-time.
As your client base grows, it can be hard to scale with generalists. Especially when people have different goals, that could push them in different directions and have an instant effect on how well your clients’s campaigns do.
3. Tools
If your business decides to do its own PPC, it will need to buy a number of tools, such as call tracking software, PPC management tools, and tools for pre-sales and onboarding. Each of those comes with a price, so you might want to think about a few. When you hire someone, all of those costs become your own.
What is in scope, and what is out of scope?
Out of scope
- Approach to Marketing: Your white label partner is not your client’s marketing department, nor is it in charge of devising the offers your client will make or ensuring that exact follow-up procedures are followed. These are things that you and/or the client are accountable for.
- The Purchase: Although qualified traffic and lead generation are typically the responsibility of the agency you partner with, they are not ultimately in charge of the sale. The quality of the deal your client has, their follow-up and sales procedures, and everything that transpires from the time traffic lands on their website until they become a customer will all have an impact on the sale.
- Commercial Growth: Nor are they your salespeople. Although your white label agency will assist you and possibly provide pre-sale materials, case studies, outcomes, and guidance regarding expectations, you are ultimately in charge of closing the customer.
In Scope
Although the in-scope elements of a white-label PPC agreement should be clear, the following is a quick rundown of the key areas:
- Establishing the initial campaign, which includes bidding, ad placement, and keyword research,.
- Taking care of the campaign and making the variable components work better together for better results.
- Delivering data and analysis derived from the campaign’s outcomes.
- Suggestions, comments, and direction for how to make the campaign, the offer, or the website (landing page) better in order to increase conversions.
- Communicating directly with you as the owner of the firm so that you may inform the customer about the campaign.
Strategies for White Label PPC Management Service
1. Select the correct audience
Before putting your campaign on a lot of different platforms, you should set goals for the people you want to reach. Find out about your goal to get them interested in your brand, company, and the services you want to offer. If you’re targeting the right people, it should be easy to make your brand more well-known and get a lot of people to click on your ads.
2. Rival Analysis
Before you jump right into technology, you should look into what your competitors are doing to make their companies into brands. To reach your goals, you need to set your own objectives and get ready to beat out other bidders by teaming up with big companies. This might make you different from other people.
3. PPC Examination
A lot of work goes into PPC, whether you like it or not. PPC monitoring is the process of finding places where PPC advertising could be better or where more work needs to be done to make it work better.
Yes, it’s likely that you missed something, even if you manage your PPC accounts in the best way possible. Ads also have information that changes quickly. What worked well yesterday might not work as well today. Regular PPC audits are needed to make sure that PPC ads are working well and not hurting them.
4. Qualitative Rating
A good score indicates that your advertisement is relevant and that you will pay less for clicks. The position of your advertisement gets improved as well. The best approaches to raising your quality score are to develop relevant keywords, make useful landing pages, and make interesting advertising.
As such, managing various advertising networks like Facebook, Instagram, and so forth could be challenging. If you work in B2B and have a sizable customer base, you should look at white-label PPC.
5. Budgeting and Bidding Techniques for Google Ads
If this is your first time bidding, you can choose based on how much you can pay. At first, automatic bidding should be used instead of bidding by hand. If you look at your audience’s impressions, click-through rate, likes, and dislikes, you might be able to get the most out of your money by increasing results and driving sales. Determine the amount that you are willing to spend out of your annual budget.
Check the cost of each click on your advertisement with Google Ads to see how much it is costing you every day. Keep in mind that the bid and budget plan are not the only factors that will determine the success of your campaign. Be cautious before making any financial investments. As such, split up your work into relevant initiatives and concentrate on each one independently.
6. Remarketing
Remarketing usually consists of retargeting the potential audience when you run an advertisement across several platforms. We go back to the same people who viewed the ads or browsed the website before.
Remarketing works well to draw in potential clients because it offers you another opportunity to make a good first impression. Signing up for the White Label PPC Services Agency can expand the reach and visibility of your online advertising on Google Ads and enhance the traffic, interactions, and leads for your ad campaigns.
Conclusion
Companies that want to get the most out of their pay-per-click ads might find that working with a white-label PPC company changes everything. By using these specialized companies’ tools and knowledge, you can use cutting-edge strategies that get big results. While white-label PPC isn’t right for everyone, it does give business owners an option to think about.
There are a lot of digital marketing services out there because it’s easy for anyone to start their own business. But agencies that do well are the ones that figure out how to deal with the most usual problems this business model brings up. High costs, a lot of staff change, workers who are too busy, and too much stress for the owner.
There are many benefits to working with a white-label PPC service, such as:
- Your operating costs and staffing levels are going down.
- Your prices are based on how much money you make.
- You don’t have to worry about allocating resources when people are sick or on vacation.
- You can pretty much scale as high as you want.
- You can make more money without hiring anyone if you don’t already offer pay-per-click (PPC) services.
- You can do a better job for your clients because you’re working with experts in the field who have done it all before. This leaves you to focus on your relationship with your clients.
Of course, when you go white label, you won’t be able to help your clients as much, and your profit rates will go down a little. You should think about where you are with your business and the best way to move forward for you.
Komal is a dynamic and results-driven digital marketing professional with a passion for leveraging innovative strategies to drive business growth. Her expertise spans across social media marketing, content creation, SEO optimization, and data analytics, making her a valuable asset in the ever-evolving digital landscape.