Some things are required to show that your e-commerce business ranks higher on search engines. To get people to your eCommerce site and make sales, you need to study keywords with low volume, long tails, and other types.
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This full guide will walk you through it. Today, we’re going to show you our favorite way to do eCommerce keyword research. It was created and improved over years of helping online businesses like yours do well with SEO.
What Is an eCommerce Keyword Research Strategy?
E-commerce keyword research refers to searching for relevant keywords for your customers. It includes knowing what people want to reach, coming up with keyword ideas, searching for which ones work best, selecting the best ones, etc.
The goal is to make the site more visible in search engines, get more focused traffic, and make more sales. In this age of changing search engine results, you have to keep an eye on things and make changes all the time to stay competitive.
Essential Steps for eCommerce SEO Keyword Research Strategy
- Learn about your community by looking at what they are looking for.
- You can use keyword study tools to find the best and most relevant keywords.
- Pick out the buzzwords that will turn people into long-term users.
- Pick out three to four terms for each group.
- Pick keywords that a lot of people look for but don’t have a lot of other people running after them.
- First, learn about your company. Then, choose terms that are related to it.
Different Ways of Finding Relevant Keywords for eCommerce Product & Category Pages
Via Amazon
A lot of people know that Amazon is a big online store. Most people who want to buy something start their shopping at Amazon, which is one of the best-known online shops. Let us check this out. Type in the word or phrase that explains the item you want to buy on Amazon.
Amazon will show you right away the searches that other people are using to find products like the one you’re looking for. Let’s say you want to find a “women’s bag.”
If you type this search word into Amazon, it will show you more search terms that are similar to yours. You can pick the keywords that will help you on this page. These words should be added to your list of words.
Via Google Search
We got some ideas for keywords from Amazon. Now it’s time to do some research on Google. There is a great tool on Google called “Google Suggest” that can help you find the best themes. Let us check this out.
Let’s say you use the search term “women’s bag” on Google. If you type in a search question, Google will show you some of the words that other people are using. Feel free to look at the image I’ve included below. This part of the site is called Google Offers.
Via Keyword Research Tools
There are now enough keywords for you after following the first two steps. You can use those numbers to help you find keywords with tools. There are many tools out there that can help you do keyword research, so it’s important to pick the right one.
A good keyword research tool will give you more information about the terms people are searching for, how many times they look each month, and how much competition there is. It’s also possible to use more than one tool to find the best themes.
Spy on your Competitors’ Keywords
The best way to find keywords that work well for your area is to do it this way. Let’s look at how you can do this now.
Step 1: For the first step, look for your keywords on Google.
Step 2: On SERP, you can see several websites. Now you need to sort through the websites that sell the same goods.
Step 3: Type in the competitor’s website URL into SEMrush or Ahrefs and look at the list of keywords that they are ranking for.
Why ecommerce SEO keyword research matters for your store
Ten times more people are likely to click on the first organic search result than on the tenth organic search result. If your rival gets this first spot, you will miss out on a huge market for your business. Here’s why keyword research for ecommerce matters:
It leads to better rankings and more sales. When it comes to online stores, getting to the top of the SERPs can directly mean more sales. Higher rankings in the SERPs can have an immediate effect on sales because people who shop online are more likely to buy when they see higher results.
It can help you make a full-funnel plan. Find keywords that will either bring qualified buyers to your site or help people who don’t know about your goods find one that fits their needs. This will help you make a full-funnel keyword plan. It lets you get in touch with the right people.
Getting in front of the right people is important if you want to sell things. When you do an e-commerce keyword study, you can find the best terms to use to reach the right people. Your goal is to be high up in the search results, but first, you need to figure out which terms will make you money and help you get to the top of the results.
Developing an ecommerce keyword list: 4 Aspects to Look at
When you’re done researching online SEO keywords, start making your list better. As you work to improve your keyword-targeting approach, here are some important things to keep in mind:
Relevance
You won’t need all of these terms for your ecommerce business. Some keywords may have all of these qualities, which makes them seem useful on paper, but they might not be a good fit for what you’re selling.
You should make sure that there is an appropriate product for every keyword you are targeting and have mapped out in your keyword strategy. If there isn’t a product that fits your keyword, you will get traffic that isn’t interested in what you have to offer.
Search Intent
Three types of search intent show what part of the funnel a user will be in when looking for relevant products and offerings:
In this stage, the customer is aware of the product or service and wants to know more about it at a high level. They don’t want to buy right now but might in the future. Businesses can get in front of users quickly with these keywords, which could help them build their brand and get a bigger part of the market.
User-friendly: The person knows exactly where they want to buy something and can look for your business right away.
Transactional: The person is ready to buy something. Your business will work hard to get these terms to the top of the search results. Users are ready to buy a product now that they have looked at it and found answers to their questions.
Search Volume
Google lets you see how many times a word or phrase is “searched” for on the web. It’s important to know this because the more people look for a word, the more likely they are to use it. It’s okay if not many people look for a certain term; it could still be useful.
But you should focus on making keywords that get a lot of searches work better and giving them more importance. Always keep in mind that when a term is searched for a lot, there is usually more competition to rank for that phrase. You should have both high-volume and low-volume themes to reach a wide group of people.
Keyword Difficulty
Keyword difficulty is a way to rate the websites that show up when you look for a certain word. Keyword difficulty tells you, on a scale from 1 to 100, how hard it would be for your site to rank based on the ranking pages.
If your site is brand new, you should focus on terms that aren’t too hard. This way, your site has a better chance of ranking for low-level, competitive keywords, and your SEO strategy won’t pay off. If your e-commerce site has a high domain rating, keywords that are harder to rank for can bring in a lot of traffic because more people are looking for them.
How to Conduct Keyword Research for Your Ecommerce Website
Keyword research is the process of finding and ranking the keywords you’ll use to improve the different pages on your website. That study will go more quickly if you use SEO tools.
Make a List of Seed Keywords
You’ll use basic terms, goods, and ideas to come up with a list of keyword ideas. For this you can use keyword planner. You can think of these as “seed keywords.”
They are the first words that come to mind when you think about your things and business. If you sell yoga mats, “yoga mat,” “yoga equipment,” and “yoga accessories” could be seeds for your search terms.
Generate a List of Keyword Ideas
Once you have a list of “seed” keywords, use them to come up with more possible keyword ideas. Google Key Word Planner is a good place to begin. This is a free tool for pay-per-click (PPC) marketers. You can also use it to find keywords, though.
After you input your seed term, the tool will give you a list of keyword ideas. You can change how this list is arranged. You can keep adding to your seed phrase list as you find new words you want to use.
Filter by Relevance
The words that are used in all of those keyword ideas are in the left tab. You can add ones that aren’t important by clicking the little eye icon next to them.
One-click is all it takes to get rid of the 1,040 keywords that contain “Gaiam” if your store doesn’t sell Gaiam goods. Do this again and again until you get rid of all the words that don’t belong. This will give you a much shorter list of keywords to focus on.
Filter by Difficulty and Volume
You can cut down the list even more with filters. To begin, search for KD. To set a top limit on the KD you want to think about, use the benchmarks we talked about earlier.
So, let’s say you have a new website and want to find easier topics. Cut the list down so that only keywords with a KD of less than 20% are left. Select “KD%” from the drop-down menu. Then, in the “To” box, type “20.” It’s time to add.
Filter by Search Intent
To make sure you choose the right keywords for your site’s pages, you should first sort them by what people searched for. What would you like these terms to help you get better at?
If the landing page is for a product or some other kind of sale, look for words that mean “business” or “transaction.” When you’re researching keywords to get blog post ideas, you should focus on informational terms.
Build Your Keyword List
After you’ve narrowed down your list of keyword ideas, look over each one and make a list of the ones you want to use for your site. Don’t forget to think about significance. Is it true that the keyword fits your business?
Could you really expect to be on the first page of Google for that subject? Check the boxes next to the keyword(s) you want to focus on. After that, click “Create a new empty list” and then “Add to the keyword list.”
Conduct Competitor Research
Look at the best buzzwords that your competitors are using to come up with more ideas. You might find new search terms this way that you missed the first time you looked. Let’s say your web store is competing with Manduka, a well-known yoga brand.
We should look at their terms to see if we can come up with any new ones. To find Manduka, click “Organic Research” and type his URL into the search bar. From the drop-down box, choose the country you want to search in. Then, click “Search.”
Conclusion
When making an SEO plan for your e-commerce business, you need to do an e-commerce keyword study. And if you do it right, it can help you find the right keywords and give you good advice on what strategies and tactics to use in your online store.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.