Brands need to think about a strategic way to use online ads to stay ahead of the competition. One powerful way to do this is to make a strong marketing plan that works. Pay-per-click (PPC) advertising is one way to do ecommerce PPC.
This post tells you everything you need to know to set up, run, and manage an e-commerce PPC management campaign, from how to make a good advertising plan to how to make ads that people who are likely to click on them can’t ignore.
What Is PPC for Ecommerce?
For ecommerce business, pay-per-click is a good way to reach important goals like getting more leads or sales. It works because it gets people to click through. If you want to make more money with your online store, you can use pay-per-click (PPC) advertising.
Here are some tips and tricks that will help you do that. What makes these tactics different from those used in regular pay-per-click (PPC) ads? The simplest answer is that they’re made to help business owners deal with the unique problems that come up in the e-commerce world.
E-commerce PPC Management: 8 Best Strategies
1. Define Your Goals
Know why you’re running a PPC campaign in the first place. That’s the key to making it work. What do you want to get out of this? Here are some examples of long-term business goals:
- Getting people to visit your most recent sale
- Getting people to buy a line of products that hasn’t been selling as well as it used to
- Making the most money possible from your products
Following the rest of these best practices will help you make your efforts work for your ecommerce PPC campaign goals.
2. Determine Your Keywords
Some SEO knowledge can help your pay-per-click (PPC) ads as you do keyword research to find the most relevant words and phrases that your audience is looking for. It is at this point that the Google Keyword Planner will be very helpful.
In your Google Ads account, go to Keyword Planner > Discover New Keywords and type in keywords that are linked to the products you want to sell. If the store offers musical instruments, you might type in “guitar strings” or “men’s running clothes.”
3. Utilize Negative Keywords
Negative keywords are used to ensure that ads don’t show up for irrelevant people. Like you have anything against them or anything. If someone looking for a cheap game computer clicks on your ad, it will cost you money that you will never get back from a sale because your prices are so far below what people in your market consider to be “cheap.”
4. Optimize Your E-commerce Ads for Maximum Click-Throughs
Optimize e-commerce ads to get clicks on them. To do so, follow the steps given below:
Use Strong Headings
Using strong copy throughout your product ads is one of the best ways to make them work better. First, make a catchy statement with strong words that almost make people want to pay attention.
Pay attention to benefits and unique selling points (USPs)
Next, your Google search ads should have catchy text that highlights the product’s USP (unique selling point) and how its features help users instead of focusing on the features themselves.
Close With a Strong Call to Action
One of the most important things to do in pay-per-click (PPC) is to use a strong call to action. This will make sure someone clicks on your ad. Your call to action (CTA) should have strong action words that make people want to click through right away. To make your ecommerce brand successful.
Try to get the best picture quality
Make sure the pictures you use in your display ads are high-quality and catchy. They should also show off your goods in the best way possible. People who might buy that item will not only hear about how well it meets their wants but also see it for themselves.
5. Run A/B Tests to Improve Your ROI
An A/B test is pretty much what it sounds like if you’ve never heard of it: Since they are pretty much the same, you name one “Ad A” and the other “Ad B.” After that, you test them both to see which one works best. You could do an A/B test to see which line of text got more hits.
The two ads would have different titles, but the copy and call to action would be the same. You could use them, but the text and titles would be different. What they say to do (CTAs) will not change. Run your test for at least seven days to get enough data. Then, play the ad that got the most views and sales again.
6. Invest in landing page optimization
When it comes to e-commerce PPC, landing pages are the most important thing that will make or break your results. Since the landing page is the last thing people see after clicking on your ad, it needs to be fully polished to give you the best chance of getting them to your checkout page.+
See that the landing page’s text fits the ad’s copy to do this. This will make people feel like they’re in the right place and will find what they need. While your landing page’s titles and body copy don’t need to be exact copies of your ad’s message, style, and tone, they should be close enough to keep people from going.
7. Stay on Top of Your Product Feed
About 60% of clicks are created by Google shopping ads. Ads can be regular PPC ads for shopping websites. And it makes it a good way for product advertisement. For example, when a customer searches for a product, the first sponsored ad provides detailed information.
Like its reviews, description, etc. So, before this, create a product feed to increase sales. A product feed refers to a file that is sent to a Google merchant center that has information about products, their prices, images, and so on.
8. Track how ads and campaigns are doing
To make sure your e-commerce pay-per-click (PPC) plan works as it should, you should keep an eye on how your campaigns and ads are doing. To get the maximum return on ad spend.
Often, check things like cost per acquisition (CPA), click-through rates (CTRs), and conversion rates to learn what’s working and what’s not, and most importantly, what you need to change.
Why use PPC for ecommerce sites?
Pay-per-click (PPC) is a great way for e-commerce businesses to advertise for many reasons. PPC for e-commerce is a good way to make sales because it targets buyers who are ready to buy. Your marketing tools and budget can be aimed at the people who are most likely to buy. There are even more reasons to use PPC for online shopping, such as:
1. It fits in with the ecommerce business model
E-commerce is based on data. I think that the whole business plan can be shown in numbers on a spreadsheet. These are the main goals of any online store:
- Getting more goods sold
- Getting in touch with more of our target group
- Making the brand experience smooth
- Getting people to buy from you again
You may have other goals as well, but the main problem with these is that people don’t know about your brand and the market is already full. Businesses that sell things online use data to find out where they are losing customers, how their rivals are doing, and which goods are selling well.
Pay-per-click (PPC) is a great model for online stores because it is very data-driven. You can test, improve, and grow as much as you want, which is great for an e-commerce business plan. It is possible to keep track of all the money you spend on ads.
Also, getting more sales from an e-commerce store is a lot like getting more clicks from a pay-per-click (PPC) ad, so shop owners usually find it easy to do.
2. You set your own budget
PPC is also a great choice for online stores because you can make your ads as big or small as you want. You don’t have to spend a lot of money on shopping PPC ads to get good results.
PPC is the exact opposite of traditional advertising, which usually needs a big or full payment up front, before you see results. It’s free to try before you buy, and you can change how much you spend at any time. Say you want to reach people who are looking for a certain kind of tea.
You don’t have to run a full-scale ad campaign for this kind of tea. Instead, you can use a smaller pay-per-click (PPC) campaign to reach people who are already looking for that item. You don’t have to waste money on people who aren’t interested in your goods.
3. You can get very granular in your ads
The ability to be very specific with your campaigns may be the best thing about PPC for e-commerce companies. You can pick what you want to advertise and who you want to advertise it to. Let’s say you have an online clothes store.
When you get a new line of sweaters, you can make a group of ads just for those sweaters. The sweaters might not get wet because they are made of cashmere. You could put up a bunch of ads that say things like “waterproof cashmere sweaters” and then bid on terms like “best waterproof cashmere sweater” and so on.
Conclusion
To have a great e-commerce PPC plan, you need to choose the right keywords, make a landing page that looks good, and make sure your customers can easily shop. If you’re willing to change and pay attention to your data, you can keep making your ads better and get the most out of your PPC efforts.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.