Performance Max offers asset groupings, among other improvements to Google Ads. Asset groups, similar to ad groups in Google Ads, arrange campaigns into categories (for example, themes or audiences). Asset groupings, a collection of “creatives” (images, videos, headlines, extended headlines, and descriptions), are used to create an inventory of all appropriate ad formats for your … Read more
Google Performance Max Campaigns are Google’s advertising solution that was created to boost Google Ads campaign results. Whether you’re a seasoned Google Ads account manager or a new business owner getting started with digital advertising, Google asserts that running Performance Max campaigns helps drive results. But how do Performance Max campaigns work, and are they … Read more
Unleash the potential of Performance Max campaigns in PPC advertising. Learn how to properly set up and manage them, as well as how to assess their suitability for the success of your brand. In recent years, Google has focused heavily on Performance Max. Since its launch in 2021, this PPC campaign has gotten both positive and … Read more