Usually, Google’s basic search advertisements are less crucial than Google shopping ads for e-commerce companies. Most conventional ads lack; they provide a visual edge with many possibilities for customization and modification. Of the total e-commerce ad spending on Google Ads, Google Shopping accounts for 65%. Google Shopping bases on merchant-provided product feed data instead of … Read more
With every marketing operation now conducted online, it can be difficult to discern between the numerous types of digital marketing used today. How does e-commerce marketing differ from other marketing practices such as social media, content, search engine optimization, and email marketing? Digital marketing and e-commerce marketing do not exclude one other. E-commerce websites might feature … Read more
In the competitive world of e-commerce, standing out from the crowd can be a significant challenge. This case study showcases how a strategic SEO approach can transform an online store’s performance, driving traffic, improving rankings, and ultimately boosting revenue.
An online clothing store asked us to help them improve their web presence and make more sales. The fashion business is very competitive, and to stay ahead, you need to come up with new ideas and work hard every day. Our client’s main goal was to boost their monthly sales and make their business more … Read more
Average Order Value (AOV) refers to the average amount of money your customers spend in a single purchasing transaction. It is an important Ecommerce Metric because it helps you to evaluate your overall efforts and pricing strategy. Improving the Ecommerce Average Order Value includes pricing, cross-selling, up-selling, offering discounts, social proofing, etc. The main reason … Read more