Even small companies in the modern era, like plumbing contractors, must have a strong web presence to remain competitive. Nowadays, the majority of consumers use search engines to find local services, so if your business isn’t showing up on Google’s first page, you’re losing out on a big chunk of potential customers.
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If phrases like “SEO for plumbing companies” or “SEO tips for plumbers” seem unclear, you’re not alone. But worry not—we’re here to demystify it and provide some useful advice that can significantly improve your online presence.
Why do plumbing companies need to use search engine optimization?
Google search engine-optimized plumbers will top local search engine results pages (SERPs) when a homeowner types in “Plumber near me.” The business listing and website share information about services and customer reviews, allowing homeowners to choose who to call with ease. That’s the extent to which SEO works.
Plumbing SEO has the following advantages:
A rise in leads
If you have excellent SEO rankings, more homeowners will find your services online and contact you directly to ask questions or make appointments.
Identify your expertise
Making your website and social media sites more search engine friendly will help more people find you online and make it easier for people who might hire you to see that you can fix their plumbing problems.
Surpass rivals
When it comes to relevant terms, local SEO can help you get new customers by making your business rank higher than nearby plumbers.
Make services clear
Using plumber SEO, you can ensure that your website and listings highlight the specific plumbing services you offer, such as installations, repairs, and drain cleaning.
Collect reviews
As more people discover your company online, positive reviews will roll in, and SEO will help them stand out and strengthen your brand.
Budget-friendly advertising
Due to its ability to reach consumers who are actively looking for plumbing services, SEO is an affordable method of business promotion. This means you’re not wasting money on ads that reach people who might not be interested in what you have to give.
SEO Strategies a Plumbing Business Should Adopt
Are you prepared to begin generating leads for your plumbing company? To get you started with digital marketing for plumbers, consider these five tips:
1. Get your free Google Business Profile
Every time you look for a local company or service, Google Business Profile (formerly Google My Business) is a free online business listing that may show up in the search results on Google and Maps. It contains the hours of operation, contact details, client testimonials, and images of your company.
Enter your plumbing company’s name in Google Business Profile Manager, and follow the instructions to claim your Google Business Profile.
Finish off your profile by:
- Choosing your business category (e.g., gas installation, heating contractor, plumber, etc.)
- Decide on a service area.
- Include your contact details (email address, phone number, and website).
- Include details about your company (such as hours of operation, plumbing services, and pictures).
Once you’ve set up your Google Business Profile, your plumbing company will show up on Google Maps and search results when potential clients look for local plumbers in your service area.
Pro Tip: If you want your business listing to appear in Bing Maps and search results, claim your free Bing Places listing.
Claim your Google Business Profile, one local SEO tactic to help your business draw in potential plumbing clients in your service area.
2. Obtain a listing in online directories
Adding your company name, contact information, phone number, and website to online directories can help you attract more visitors to your website and make yourself more visible to prospective clients.
Here’s how to begin using internet directories:
- Add your company to all of the main internet directories, including Facebook, Google, Yelp, and Bing Places.
- To attract new clients, become a member of the Chamber of Commerce in your community.
- To find out which local business directories you should list your plumbing company in, search for “business directories in your city.”
- Sign up for websites that generate leads.
On your Google page, you can list your contact information, business hours, the types of plumbing services you offer, and customer reviews.
Click “New User” on the Bing Places home page and follow the on-screen steps to claim your Bing Places for Business listing.
Your Google Business page helps people find your business on Google Search and Bing Maps. Your Bing business page is the same way. You can also include important information about your plumbing business in your ad, such as your website, phone number, and opening hours.
3. Request testimonials from pleased clients
If a lot of people give your plumbing company five stars, it will stand out from the rest and show up higher in Google’s local search results for your area.
For this reason, you need to do great work, provide great customer service, and set up a way to get the great reviews you so richly earn.
4. Improve the content of your website
To rank higher on Google’s search results page, you’ll need to strategically alter your website in addition to creating a Google Business Profile.
Here are some strategies for content optimization on your website for search engines:
Conduct a keyword study
Keywords are the words or phrases that a potential client might use to search for your services online. These could be the services you provide or the region you cover, such as “water heater repair” or “plumbers in Dallas.”
Use a free online generator tool to conduct your own keyword research and determine which keywords are most relevant for your company.
Add these keywords or phrases to your blog posts or website to improve search engine rankings and make it easier for customers to find your company.
Make web pages tailored to your offering
Make separate websites for each service your plumbing company provides, such as drain cleaning, toilet repair, and leak repair. This makes your website more visible when someone searches for a service online.
List the places you are currently serving
When potential clients search for local business listings using keywords like “plumbers near me,” having your service locations listed helps Google rank your company.
Just include your location in the content of your contact, service, and home pages if you only offer your services in one area. If you provide your services in more than one area, you might think about including a page on your website that lists all of the areas you serve.
Use an about page to demonstrate your expertise
The about page of your website is one of the ways you can demonstrate to Google your level of experience, authority, and reliability. Google considers these characteristics, also known as E-A-T, when determining the ranking of your website on their search results page.
On your about page, you can demonstrate your expertise in the following ways:
- Tell us about your credentials and certifications in plumbing.
- Describe your experience as a plumber, as well as the beginnings of your business.
- Include comments or endorsements from previous clients.
Launch your own plumbing blog
Including a plumbing blog on your website increases search engine rankings and communicates to prospective clients and search engines alike that you are a reliable authority in the field.
To assist your plumbing business with content creation, you can try Chat GPT, hire a freelancer or agency, or write and publish your own blog posts.
To generate ideas for topics, begin by compiling and responding to a list of the most typical queries that clients have, such as:
- How should I handle frozen pipes?
- What’s causing my water to heat up so slowly?
- Why is the toilet running all the time?
- Are chemical drain cleaners safe to use?
Remember to distribute your published content via email campaigns and your social media accounts.
Optimize headers, URLs, titles, and descriptions
To rank higher in search results and draw more traffic to your website, make the following improvements to each and every one of your webpages. These technical SEO components are typically available in your website builder. Ask your web builder for assistance if you’re not familiar with them.
- Add a meta description and title tag to every page of your website.
- Make sure the URL structure is clear and uncomplicated so that search engines can quickly determine the purpose of the page.
- Place your target keyword in each page’s page header.
5. Increase your page’s speed
Patrons anticipate promptness, particularly during a plumbing crisis. If your website loads too slowly, they will move on to the next company in the search results. In order to prevent losing customers to your rivals, make sure your website loads quickly.
Enter your website’s address into Google PageSpeed Insights to see how quickly your site loads on desktop and mobile devices.
Your website should load in less than three seconds, at the very least. You might need to work with an SEO specialist or web developer to address some of the technical issues causing your site’s load time to exceed five seconds in order to speed it up.
Why is a plumbing SEO agency necessary?
SEO companies have more resources and skills than just the occasional blog post or tweak. Through cross-channel tactics, these plumbing SEO services offer ongoing optimization designed especially for your local market. Long-term, this may increase high-quality traffic. This is the primary distinction between using SEO services and doing your own SEO.
The takeaway
We can assist you if you feel like this is all too much to handle. With a focus on SEO and other web services, we can significantly increase your online visibility.
Our team has the expertise to improve your plumbing business’s visibility, generate more leads, and boost return on investment by developing strong digital marketing strategies and optimized website designs.
SEO is critical for your company’s online success, whether you’re a plumbing contractor looking to expand or an industry expert.
Use these plumbing SEO pointers to enhance your online visibility, or collaborate with a specialist service to eliminate uncertainty from digital marketing.
Supriti is a seasoned Content Writer at SwiftPropel, boasting over 8 years of experience in SEO content writing. Her expertise lies in crafting compelling, search-engine-optimized content that not only engages readers but also ranks highly in search results. At SwiftPropel, Supriti combines her passion for storytelling with a deep understanding of SEO strategies to deliver content that drives traffic and converts leads.