Facebook Ads rejected: 7 Reasons and How to Fix Them for Approval

Nothing is more annoying than working on an ad campaign and then getting the Facebook ad rejection email. You’re not by yourself! This problem affects a lot of advertisers, who find it difficult to figure out why their Facebook advertisements aren’t showing up.

Based on community standards and Facebook’s advertising restrictions, there are a number of reasons why a Facebook ad get rejected. Advertisers with the best of intentions may find themselves caught up in the subtleties of inappropriate, misleading, and harmful material.

What is the procedure for reviewing ads?

image1 fb ad

Usually, Facebook’s automatic review system handles the procedure. This algorithm looks at your content, graphics, or video, targeting data, landing page, or website you’re driving traffic to, and then compares your ads to Facebook’s advertising policies. 

Your advertisement enters the delivery system and is viewed by your intended audience on the day you have selected if it passes this check. If not, you’ll find your Facebook ad rejected. To change the status, simply follow the instructions we’ve provided below.

The automated system can occasionally be unable to contact you regarding the status of your advertisement. Your advertisement will then be submitted for a manual review procedure. Your ad will either be accepted or refused following the manual review process, in which case it will proceed similarly to the other ads. 

Importance of Facebook ads for businesses

importance of fb ads
  1. Facebook has over 2.8 billion monthly active users. This means that it provides businesses of all sizes with an unmatched reach. Due to the vast user base’s diversity in interests, demographics, and geographic regions, businesses can connect with potential customers anywhere in the world
  2. Facebook’s powerful targeting features allow businesses to precisely reach their intended demographic through targeted advertising. In order to make sure that those who are most likely to be interested in their products or services see their adverts, advertisers can target consumers based on a variety of criteria, including demographics, interests, behaviors, and purchase intent.
  3. Facebook ads are a very affordable marketing option when compared to more conventional advertising channels like radio, TV, or print media. Businesses may get the most out of their advertising budgets and receive a high return on investment (ROI) by having the flexibility to design their own custom bidding techniques and utilizing flexible budgeting choices.

#1 Reason: Policy Violations(Prohibited content)

prohibited content

The following explains typical policy infractions that may result in Facebook ad rejections:

  • Facebook forbids the marketing of a number of goods and services, including illicit narcotics, firearms, tobacco, adult items, and fake goods. It’s likely that advertisements for this kind of content will be turned down.
  •  Ads with false, exaggerated, or misleading claims are prohibited by Facebook’s advertising guidelines. This includes advertisements that deceive users by using misleading wording or making exaggerated claims.
  • Facebook has stringent policies in place for content that contains explicit language, nudity, or graphic violence. Such content may be excluded from or restricted from advertisements, particularly if they are intended for a large audience. 

Tips for reviewing Facebook’s advertising policies to ensure compliance

  • Go to the Facebook Advertising Policies Page Officially: For the most current and thorough information about Facebook’s advertising guidelines, start by going to the official page (https://www.facebook.com/policies/ads).
  • Examine each policy thoroughly: Spend some time carefully reading each policy, taking note of the particular guidelines, limitations, and content that Facebook prohibits. In order to prevent inadvertent policy infractions, be sure you comprehend the subtleties of each one.
  • Keep abreast of policy changes: Facebook adjusts its advertising policy on a regular basis to accommodate evolving user expectations, trends, and legal needs. Subscribe to official Facebook announcements, newsletters, or blogs devoted to updates on advertising to stay current on policy changes.

#2 Reason: Unsupported Content

Unsupported Content 1

Content types that Facebook does not allow in ads

Facebook has guidelines about inappropriate content in order to provide a respectful and safe environment for all users. The following is a list of things that will get your ad rejected by default:

  • Unlawful goods and services 
  • False Information Against Vaccines 
  • Prejudicial Actions 
  • Militarized social movements, violent content, and networks that incite violence 

Strategies for modifying ad content to comply with Facebook’s guidelines

  • Examine Facebook’s Advertising Policies: Learn what kinds of content are permitted and forbidden by familiarizing yourself with Facebook’s Advertising Policies. Review these policies frequently to be informed of any revisions or modifications.
  • Steer clear of prohibited material: Make sure that none of the goods or services your advertisements promote are illegal narcotics, firearms, tobacco, adult material, or counterfeit goods. Take out of your ad creative any references to content that is forbidden.
  • Take Out Sensitive Content: Delete any content that can be seen as offensive or sensitive, such as explicit language, graphic violence, nudity, or words that are discriminatory. Make sure the content of your ads is suitable for a wide readership.

#3 Reason: Low-Quality Imagery or Text

Importance of using high-quality images and text in ads

low quality content on fb
  • First Impression: As users browse through their Facebook page, sharp images grab their attention right away. A well-written ad with clear, sharp visuals will probably stand out among the platform’s abundance of material.
  • Professionalism and Credibility: Text and graphics of the highest caliber project credibility and professionalism. They promote your brand favorably and convey the idea that you place a high value on excellence and meticulous design in your goods and services.
  • Enhanced Interaction: Strong imagery combined with well-written copy can greatly boost interaction with your advertisements. When an advertisement looks good and offers useful information, users are more inclined to pause and engage. 
  • Enhanced Brand Perception: You may strengthen your brand identification and perception by employing high-quality photos and text in your Facebook advertising on a regular basis. When users see well-done advertisements, they are more likely to link your company with dependability, professionalism, and excellence.
  • Improved Click-Through Rates: Text and graphics of high caliber can increase click-through rates (CTR). Users are more likely to click on an advertisement to find out more information or to take action when they are lured to it by its attractive visuals and find the text that goes with it to be interesting.

Tips for improving ad visuals and copywriting to meet Facebook’s standards

These are some of the most frequent infractions we encounter, and all of them are readily preventable, even though there are numerous more reasons why the image of your advertisement could be refused.

  • No pre- and post-exposure (often used for weight loss) shots 
  • Don’t use non-actionable components (false buttons, polls, etc.) in your creatives. 
  • No vulgar, pornographic, or sexual gestures or pictures. 
  • No graphic or frightening pictures (gore, criminality, etc.) 
  • Make sure the visuals on your website or landing page have the same style and feel.

#4 Reason: Targeting Inaccuracies

Targeting Inaccuracies
Targeting Inaccuracies

Inaccurate targeting can get your ad rejected

Breach of Facebook’s Advertising Policies: Facebook has stringent policies about targeting ads, which forbid discriminatory targeting, targeting based on sensitive categories, and targeted techniques that violate user privacy.

User Privacy Concerns: Facebook places a high priority on user privacy and mandates that advertisers abide by privacy and data use policies. Aside from ad rejections, inaccurate targeting techniques that compromise user privacy or misuse personal data may also result in ad account limits or penalties.

Negative user experience: Ads may be displayed to users who are not interested in the content or who consider the targeting criteria to be obtrusive or irrelevant, which can lead to a negative user experience. Ad performance may suffer as a result, and advertising may be rejected. Ad rejections may also arise from negative feedback, such as users hiding or reporting the ads. 

Sensitive content: Facebook limits ad targeting in a number of sensitive categories, including political opinions, financial situations, and health issues. Ad rejections may occur from inaccurate targeting that incorporates these sensitive categories without the appropriate context or consent.

Ad Disapproval by Reviewers: Human reviewers manually examine ads to determine whether or not they adhere to Facebook’s regulations. Ad rejections may occur from inaccurate targeting that is reported as breaking Facebook’s regulations throughout the review process.

Techniques for improving audience targeting that follow Facebook’s guidelines and reach the appropriate users

Make Use of Behavioral Targeting: Reach users based on their previous actions and interactions on Facebook by utilizing the platform’s behavioral targeting features. Target individuals who have connected with your app, visited your website, posted on your page, or expressed interest in particular activities or events. Make sure the targeting criteria you employ respect user privacy and are in line with Facebook’s standards.

Divide Up Your Tailored Audiences: Using your current customer data, such as email lists, phone numbers, website traffic, or app users, create bespoke audiences. Divide up your custom audiences into groups so that you can send offers and messages specifically to those users. Make sure you have the right approval in place before using client data for ad targeting. 

#5 Reason: Misleading Claims or Engagement Bait

misleding claims

Misleading claims and Engagement bait tactics

Deceptive Statements: Untrue guarantees: making unsubstantiated, irrational promises or commitments. Saying a product can help people lose 20 pounds in a week without following a diet or working out is one example. 

Exaggerated Results: When a product or service is advertised with advantages or results that are greater than what is reasonable or supported by science, Saying that a skincare product can get rid of wrinkles totally overnight is one example. 
Falsely indicating testimonials or endorsements from celebrities that are not real or authorized is known as fake endorsing. using a celebrity’s picture or words to promote a product without the star’s permission.

Engaging bait strategies: Like baiting is the practice of enticing people to comment, like, or share a post for purposes unrelated to the content.

In order to increase visibility or engagement, a post may be tagged with friends, a tactic known as “tag baiting.” This is a common strategy to artificially increase virality and reach.

Vote baiting is when a post asks readers to vote or select an option; the main objective is to get people to interact with the content rather than genuinely provide comments or ideas.

Requesting that users share a post in order to be entered into a promotion, giveaway, or contest is known as “share baiting.” This strategy encourages individuals to share content only out of selfish motives, not out of genuine curiosity.

Tips for crafting clear and honest ad messaging to avoid rejection

Emphasis on Benefits: Clearly and succinctly state the advantages of your goods or services. Describe how your product or service can help your target audience by meeting their requirements or resolving their issues. Highlight the distinctive selling features and value proposition that make your brand stand out. 

Employ Clear and Concise Language: Make sure your language is easy for users to grasp by keeping it brief and straightforward. Steer clear of technical vocabulary, jargon, and unclear language that could mislead or confuse users. Use understandable language to effectively convey your point to your audience.

Copyrighted Content

Unauthorized Use of Copyrighted Content: A typical instance of copyright infringement is the use of photographs, movies, music, or other creative works that are protected by copyright without the owner’s express consent. This includes employing content that has been obtained without the required licenses or rights from the internet, stock photo websites, or other sources.

Danger of Legal Action: Owners of copyrights are entitled to legal action against companies or people that violate their rights. This could entail issuing takedown notifications under the Digital Millennium Copyright Act (DMCA), delivering cease-and-desist letters, or launching a lawsuit to obtain injunctive and damages relief. If advertisers are discovered to have violated copyrighted content, they may be subject to legal action, fines, and other sanctions.

Strategies for obtaining proper permissions and licenses for copyrighted content

  • Produce Original Content: Creating original content for your Facebook advertising is the easiest approach to stay clear of copyright violations. You can avoid obtaining permits or licenses from third-party artists by creating your own photographs, videos, graphics, and written content.
  • Use Licensed Content: Licensed content from reliable sources is a good option if you’d rather not produce original content. Join subscription services for stock picture websites, video libraries, or platforms for creating content that provide licensed or royalty-free content for business use. Make sure you abide by any license agreement terms, including any usage or distribution limitations.
  • Acquire rights via licensing agencies: To acquire consents and licenses for copyrighted material, make use of licensing agencies or copyright clearinghouses. These organizations help with the licensing procedure for commercial use and represent a broad spectrum of content creators. Purchase the rights through these organizations to use certain photos, movies, songs, or other creative works, and make sure you abide by the licensing agreement’s conditions.


In conclusion, navigating the intricate landscape of Facebook Ads approval requires a keen understanding of the platform’s guidelines and policies. By identifying and addressing the seven common reasons for rejection outlined in this article, advertisers can significantly improve their chances of obtaining approval for their campaigns. Whether it’s rectifying issues with ad content, targeting, or compliance, proactive measures are essential in ensuring a smooth approval process.

Additionally, partnering with a reputable Facebook marketing company can provide invaluable insights and expertise, guiding advertisers towards compliant and effective advertising strategies. Ultimately, by implementing the suggested fixes and leveraging professional support, advertisers can maximize the potential of their Facebook Ads campaigns, reaching their intended audience with precision and impact.