For nearly a century, a family-owned and employee-owned company has been at the forefront of the architectural concrete products industry, serving customers globally with innovative solutions and unwavering quality. Based in Illinois, this industry leader has consistently prioritized meeting customer needs through continuous improvements in equipment, color offerings, and training programs.
Prior to partnering with SwiftPropel, the company’s digital marketing strategy primarily focused on Google Ad campaigns. While this approach yielded some results, the marketing team recognized that their SEO footprint was insufficient to meet their long-term goals and customer acquisition targets. 🎯
Challenges
The company faced several key challenges in their digital marketing efforts:
- Limited SEO Knowledge: Despite initial self-education attempts, the marketing team lacked comprehensive understanding of SEO best practices.
- Fragmented Online Presence: The company operated five separate websites, diluting their online authority and complicating user experience.
- Resource Constraints: With a small team and limited time allocation for SEO (only three hours per week), efficiency was crucial.
- Competitive Industry: The architectural concrete sector is highly competitive, requiring strategic efforts to stand out in search results.
- Balancing User Experience and SEO: The company needed to create a website that not only ranked well but also provided an excellent customer experience.
Solution
SwiftPropel devised a comprehensive SEO strategy tailored to the company’s unique needs and constraints. The solution encompassed several key components:
🌐 Website Consolidation
SwiftPropel guided the company in merging their five existing websites into a single, powerful domain. This consolidation not only improved user experience but also concentrated the site’s SEO authority.
🔍 SEO-First Approach
From the project’s inception, SEO best practices were integrated into every decision. This ensured that the new website was built with a strong foundation for organic search performance.
🖼️ Image and Video Optimization
SwiftPropel implemented a rigorous optimization process for all visual content:
- Every photo, graphic, and video was enhanced with appropriate alt tags.
- Proper coding techniques were applied to improve crawlability and indexing.
- Advanced image compression techniques reduced file sizes by 30–40%, significantly improving page load speeds.
🛠️ Technical SEO
Regular site audits were conducted to identify and promptly fix any technical issues that could hinder SEO performance.
📝 Content Strategy
SwiftPropel’s content experts assisted in generating new topics and optimizing existing content to attract organic traffic. This involved:
- Keyword research to identify valuable ranking opportunities.
- Content creation aligned with user intent and search trends.
- Optimization of existing pages to improve relevance and authority.
🔬 Data-Driven Decision Making
SwiftPropel provided the company with powerful analytics tools to inform their SEO strategy:
- Keyword analysis to identify high-potential search terms.
- Competitive analysis to understand market positioning.
- Performance tracking to measure progress and adjust tactics.
Outcomes
The partnership between SwiftPropel and the architectural concrete company yielded impressive results:
📈 Dramatic Increase in Keyword Rankings
- 85% increase in keywords ranked on page one of search results.
- 153% increase in keywords ranked on pages two through five.
- 75% increase in keywords ranked beyond page five.
🖼️ Enhanced Visual Search Presence
- 113% increase in ranking image results, boosting the company’s visibility in image searches.
🚀 Improved Organic Traffic
The significant improvements in keyword rankings translated to a substantial increase in organic traffic to the website.
💼 More Leads and New Viewers
The enhanced online visibility resulted in a higher volume of qualified leads and an expanded audience reach.
🏆 Competitive Edge
The company’s strengthened SEO position has helped them stand out in the competitive architectural concrete industry.
⏱️ Efficiency Gains
Despite dedicating only three hours per week to SEO efforts, the company achieved remarkable results, demonstrating the effectiveness of SwiftPropel’s strategies.
Client Testimonial
The Media Marketing Developer at the company shared their experience:
“Using SwiftPropel has been a wonderful experience. I’ve enjoyed working with their team and building a strategy to carry the site even further in the rankings. I feel like we’ve barely scratched the surface of what we can do. As I learn and get better with the platform, I look forward to using the Competitive Analysis and Opportunity Forecasting more. Every week it gets more and more exciting to look at the reports and see how we are doing.” 🗣️
Conclusion
Through strategic partnership with SwiftPropel, this architectural concrete industry leader transformed their digital presence, achieving remarkable improvements in SEO performance and online visibility. By consolidating their web properties, optimizing content, and leveraging data-driven insights, the company has positioned itself for continued growth and success in the digital landscape. 🌟
The success of this case study underscores SwiftPropel’s expertise in delivering tailored SEO solutions that drive tangible results, even for businesses with limited resources and time constraints. As the digital marketing landscape continues to evolve, SwiftPropel remains committed to helping clients navigate the complexities of SEO and achieve their online growth objectives. 🚀
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.