In the bustling world of data analytics, a leading company based in San Diego, California, found itself at a crossroads with its digital marketing strategy. As a pivotal player in the industry, their website was a crucial tool for generating awareness and driving engagement with prospective clients. However, their digital marketing team discovered that the website was not performing up to its potential in terms of search engine optimization (SEO).
Challenges
The primary challenge faced by this is the underperformance of a key section of their website—the glossary. This glossary was intended to be a high-traffic area due to the company’s authoritative position in the field and the high volume of searches related to data analytics terminology. However, the traffic numbers were dismal, fluctuating between just 100 to 200 visits per month. This stagnation was alarming, especially since such content should have been experiencing steady growth 📉.
Upon conducting a technical audit, it was revealed that the glossary section was coded in JavaScript, rendering it non-crawlable by search engines like Google. This meant that each page within the glossary was considered an “orphan page,” lacking internal links that signal importance to search engines. As a result, these pages were not indexed or ranked effectively.
Solutions
Enter SwiftPropel, a digital marketing consultancy renowned for its innovative SEO strategies. The team at SwiftPropel embarked on a mission to turn this challenge into an opportunity for growth.
Technical SEO Audit⚙️🤖
SwiftPropel conducted an in-depth technical SEO audit to identify and understand the root causes of the underperformance. This audit confirmed that JavaScript coding issues were preventing search engines from crawling and indexing the glossary pages effectively.
Strategic Compromise
Rather than undertaking a complete recoding of the glossary section—a task that would require significant resources—SwiftPropel proposed a pragmatic solution. They suggested adding code to the glossary hub page that instructed web browsers to display a list of text links when JavaScript was disabled. This workaround made the content visible and crawlable without extensive redevelopment.
Keyword Optimization🔍
SwiftPropel leveraged advanced keyword research tools to identify high-volume keywords relevant to the glossary content. They then optimized these pages accordingly, ensuring that each term was strategically placed to enhance visibility and relevance.
Monitoring and Analytics 📊
Using sophisticated tracking tools, SwiftPropel monitored changes in keyword rankings and organic traffic post-implementation. This allowed them to make data-driven adjustments and continuously refine their strategy.
Outcomes
The results were nothing short of transformative! Within just five months of implementing these changes, the glossary section experienced an astounding 723% increase in traffic 🚀. Here’s how it unfolded:
- Month 1: Traffic jumped to 331 visits—the highest ever recorded for this section.
- Month 2: Visits increased further to 483.
- Month 3: The upward trajectory continued with 818 visitors.
- Month 5: Traffic skyrocketed to 1,695 visits.
This dramatic improvement not only validated SwiftPropel’s approach but also underscored the power of strategic SEO interventions. The quick wins demonstrated how even seemingly small technical adjustments can yield substantial benefits in terms of visibility and engagement.
Conclusion
This case study highlights how SwiftPropel’s expertise helped a leading data analytics company overcome significant SEO challenges through innovative solutions and strategic thinking 💡. By addressing technical barriers and optimizing content for search engines, SwiftPropel enabled their client to achieve remarkable growth in organic traffic and strengthen their online presence.
For businesses facing similar challenges, this case study serves as an inspiring example of how targeted SEO strategies can unlock untapped potential and drive meaningful results. Whether you’re dealing with technical SEO issues or looking to enhance your website’s performance, SwiftPropel has the expertise and creativity to help you succeed.
Vijay Sood is a seasoned digital marketer with a passion for driving online growth and innovation. With a robust background in developing and executing comprehensive digital strategies, Vijay excels in leveraging SEO, content marketing, and social media to boost brand visibility and engagement. His expertise lies in transforming data-driven insights into actionable marketing campaigns, helping businesses achieve their digital objectives.