There is a good news for all those marketers who want to become expert at Google Analytics. It has been more than a decade now since Google Analytics was launched. The journey of every marketer starts with the understanding of tools provided by Google for free such as Google Adwords, Google Analytics, Google Search Console.
In the world of digital marketing, it has been often said that in order to become an efficient marketer, one must get certified from Google.
I have personally seen many beginners watching tutorial videos for getting Google Analytics Certification. They start with a new passion but as soon as they complete 4-5 videos, they start losing interest. The sole reason for this is lack of practical exposure.
Analysis is a science. In order to understand the functionality of setting goals, studing funnels and tracking user behaviour, one must have a live account where all these metrics can be seen. In oder to combat this problem, Google has not introduced a “Demo Account”.
The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It’s a great way to look at real business data and experiment with Google Analytics features.
How to Access Google Analytics Demo Account?
Important: By clicking on the link below, you opt in to Google performing one of two actions related to your Google account:
- If you already have a Google Analytics account, Google will going to add the demo account to it (accessible via the Home tab in Google Analytics).
- If you do not have a Google Analytics account, then it will be created automatically once you click one the like to access demo account below.
However, one thing that needs your attention is that you will still be able to create other accounts, but the demo account will use up one of the total number of Google Analytics accounts you are allowed to have with a Google account (100 accounts for Google Analytics Standard). You can remove the demo account at any time.
The interesting question that arises in your mind is where does all this data comes from and how can google allow access to it?
The data in the Google Analytics demo account is from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google-branded merchandise.
The data in the account is typical of what you would see for an ecommerce website. It includes the following kinds of information:
- Traffic source data: to study origin of website visitors.
- Content data: to study behaviour of website visitors.
- Transactional data: to study the transactions that occur on the Google Merchandise Store website.
All users have Read & Analyze access to the Google Analytics Demo Account. This means that you can see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, and share them, and see shared assets. You cannot collaborate on shared assets.